What is good lighting?
An examination and summary of lighting
by Robert Showalter
Consider these attributes for every light you place in your scene.
Furthermore, ask yourself why you're adjusting the light's attributes. For the answer to that, we'll look at the goals of lighting.
Attributes of light and shadow
The goals of lighting
Color
Intensity (and contrast)
Direction
*see comments for additional notes
Area (hard/soft shadows)
Specularity
*see comments for additional notes
Reference