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Fossil, headquartered in Richardson, TX, is a retailer that designs, manufactures, and distributes lifestyle accessories, including watches, handbags, jewelry, small leather goods, and wearables.

Use Cases

Frequently Asked Questions

  • Allow customer to find answers to common questions

Order Management

  • Customer can identify status of orders

Return / Repair Management

  • Customers can check-in on the status of any repairs and returns, as well as create return labels

Expected Outcomes

  • Drive deflection through increased automation by answering common agent questions
  • Expecting 40% deflection (current Einstein Bot has ~20% deflection)

Project Status

RCG

Enterprise

Service Agent

Key Contacts

Burt Barnes (Core AE)

burt.barnes@salesforce.com

Tom Hebner (VP, Agentforce)

thomas.hebner@neuraflash.com

Updated: 4/11/25 | This document contains confidential information and is intended solely for the viewership of Salesforce employees.

Initial launch date: 2/28/2025

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Fossil, headquartered in Richardson, TX, is a retailer that designs, manufactures, and distributes lifestyle accessories, including watches, handbags, jewelry, small leather goods, and wearables.

RCG

Service Agent

Salesforce Facing Only

Deflection expected to double!

The Agentforce Save Program in Action: How NeuraFlash Helped Fossil Excel

The Challenge

Fossil had previously built their Einstein Bot without an SI, however when they attempted to do the same with their new Agentforce Service Agent chatbot, their users had a poor experience, leading Fossil to consider turning it off and stop their investment altogether. The Fossil team initially collaborated with Salesforce Professional Services, but recognized the opportunity to bring in a specialized partner to enhance outcomes and achieve the results Fossil was looking for.

The Solution

The result is a fully conversational Agentforce Service Agent that will handle 7+ use cases - delivering personalized service, answering FAQs, providing tailored product recommendations, and more. Overall, this solution will drive deflection and boost sales on their site, all while elevating the customer experience.

The NeuraFlash Difference

The NeuraFlash Save Program is the perfect approach for Fossil, as it was designed to fix our customers’ underperforming Agentforce projects, unlock the investment’s potential, and rebuild their confidence in the platform. As the only partner with a dedicated Conversational Design Team, NeuraFlash was the ideal choice to deliver fully conversational, engaging experiences tailored to Fossil’s unique needs.

Win Highlight

Products Deploying:

Agentforce Service Agent