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Student

Debt

Ashley Price + Laine Honegger

Nick Bickett + Kelsie Camling

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Campaign Goal

Raise awareness that students can save a significant amount of money by attending a community college before attending a four-year university

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Campaign Objectives

  • Receive an average of 10 replies on each Tweet made in the 1st quarter of 2019
  • Receive an average of 100 likes per Instagram post every time we post
  • Increase reach to 500 students on Instagram in 2019

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Buyer Persona

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Campaign Key Messages

  • Lower tuition=less school debt
  • Easy transition from high school to college and then onto a 4-year university
  • General education classes with small class sizes, personalized experience

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Platforms

Instagram + Twitter

Our target audience, college students, use these two platforms the most

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Instagram Posts

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Instagram Stories

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Original Video

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Tweets

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Evaluation

  • Identify benchmarks to compare at the end of campaign
  • Track hashtags
  • Use Instagram Insights

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Questions?