Student
Debt
Ashley Price + Laine Honegger
Nick Bickett + Kelsie Camling
Campaign Goal
Raise awareness that students can save a significant amount of money by attending a community college before attending a four-year university
Campaign Objectives
Buyer Persona
Campaign Key Messages
Platforms
Instagram + Twitter
Our target audience, college students, use these two platforms the most
Instagram Posts
Instagram Stories
Original Video
Tweets
Evaluation
Questions?