A strategic consultancy �firm focused on accelerating business goals

Biggest agency in the world and leader in Latin America

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28^th

Years as pioneers in the market

45

Active clients available for networking

400+

Ranking PRWeek 2025

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We are part of the BIGGEST AND MOST COMPLETE HOLDING �of communication consulting services from the brazilian market.

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Multidisciplinary, innovative professionals and partners, contributing to a creative and strategic environment

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• 7 offices in Brazil
• Professionals working throughout the country, in person or remotely
• Regional partners in strategic planning in the Americas and Europe

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100% Integrated

Strategic Ecosystem

DIGITAL

• Approach
• Share of mind
• Engagement
• Connection

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PR

• Reputation
• Dissemination of messages
• Positioning
• References

feed back into each other

What does it mean to be PRIGITAL?

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• Managing partners contracted by the client in another market;
• Hiring local personnel and/or agencies;
• Establishing a home office or co-working operation in the host country.

We are references in the strategic management of national and international partners

Being the largest in Latin America means having an extensive network of connections both within and outside of Brazil. On the international front, we have strategic partners and professionals located in various countries, offering various modes of operation:

Partners are always selected based on their ability to operate with excellence and their knowledge and mastery of the local specificities of the brand's stakeholders in the country.

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To ensure the same standard of delivery quality, FSB centralizes and orchestrates operations with international partners, from selection to operation monitoring:

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• Strategy deployment;
• Joint promotions;
• Periodic touchpoints for alignment.

International �Operations Management

Regions served by FSB through carefully selected strategic partners, ensuring that the client achieves more than just the expected results:

International �Operations Management

We have our own methodology for understanding, mapping and connecting all stakeholders to engaging messages in the most efficient communication channels

We establish KPIs in partnership with our clients

We measure the quality, quantity, feeling and volume of anything our clients need.

We develop audience, channel and content strategies

We define the best messages and touch points to engage the targeted audience

We monitor results on an ongoing basis

We use intelligence gathered at each stage of the work to plan the next steps of the strategy

We understand the goals of our clients and their areas of expertise

We dive deeply into the daily lives of companies and analyze their market as a whole

We work with different BI and consumption tools to create creative insights for our clients.

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We believe in data

Reputational transformation journey methodology

Internal engagement platform with gamification

Leadership positioning focused on LinkedIn

SAC 2.0 evolution focused on reputation

Crisis management methodology for indicator monitoring

Comparative ranking for executives on LinkedIn

Qualitative exposure in the press with own score

Qualitative exposure on social media with own score

Regional adherence index to key messages from the government

Mapping of relevant issues in Congress

We have developed various proprietary solutions to meet our clients' needs

We work with the largest national and international companies

We are

specialists in the positioning

of shareholders and executives

And we've worked in the biggest corporate crises in the country: environmental accidents, commercial, criminal and financial issues, among others.

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We have worked in �high-complexity cases, studying deeply each situation, using a unique methodology based on planning communication and building relationships with each stakeholder

WE ARE �THE BIGGEST �CRISIS MANAGERS �IN THE COUNTRY

Delivering more than our client is waiting for

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Regular satisfaction surveys, interviews with partners and in-house tools to measure performance in key activities such as:

Team proactivity

Customer proximity

Plan implementation

High-quality deliveries

Projects and deliverables that were not originally within the scope of the contract

• Monthly monitoring of key deliverables;�
• Risk mapping with proposed mitigation strategies;�
• Customer relationship thermometer;�
• Sharing of best customer service practices;

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• Annual customer satisfaction survey, independently conducted by Nexus.

Established internal audit processes to ensure optimal team structure and constant evaluation of deliverables.

Quality Program

• Setup of systems and tools from Day 1 to organize work tracking�
• Proprietary Quality Management method generating data, diagnostics, and increased intelligence throughout the service journey�
• Regular evaluation routine for defining action plans and making necessary adjustments

Thank you!