Invest in an established brand
The best Value Proposition of any brand of water
$400 Billion estimated world-wide market size
$8+ Million in Real Water sales in 2015
The #2 Enhanced Alkaline Water in their market
Major distribution opportunity to grow and expand
Alkalized water is healthier
MILLION
8
ANNUAL
Billion
$400
Invest in an established brand
The best Value Proposition of any brand of water
$400 Billion estimated world-wide market size
$8+ Million in Real Water sales in 2015
The #2 Enhanced Alkaline Water in their market
Major distribution opportunity to grow and expand
Alkalized water is healthier
MILLION
8
ANNUAL
Our Story
GoBeyond is dedicated to creating superior delicious solutions for real problems and issues that are facing us as people, a society and the planet. Too many products are labeled as being natural and/or good for you when often they fall short. GoBeyond is developing next generation nutrition with real, functional ingredients in products people love. At last a guilt and worry free Dessert
Join us!
BETTER
FOR YOU.
BETTER
FOR THE
PLANET.
Value Proposition Drivers
The healthy non-dairy.
Not all dairy-free products are healthy. Many are loaded with sugars, bad fats, and some even contain toxic chemicals. Most are lacking in any real functional nutrition. In contrast, GoBeyond is nutrient dense and loaded with
Omega-3s and pro-biotics.
GoBeyond is the product line of Guilt & Worry-Free desserts!
GoBeyond is one of the first in its category to be recognized by major food chains and distributors. This has opened the doors to more growth and expansion.
Major Chain Acceptance & Growth
*These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease
Timely Products for Changing Market
The world is going through a dietary evolution as consumers move away from processed foods, sugar and bad fats. Retailers are looking for products like ours. Our category is also a main target for acquistion by the Major manufacturers.
Great Taste
Many “health foods” are widely considered to not taste good. GoBeyond blends are an exception as they really do taste better than the competition.
Try it and you will see.
4
3
1
2
Health Benefits
GoBeyond has a strong brand appeal built upon a solid platform of health, good nutrition, taste and sustainable and eco-friendly philosophies.
Give them a healthier life
The world is suffering from an ever increasing crisis in dietary related diseases from cancer to heart disease. Most of these ailments can be attributed to too much Sugar in our diets, unhealthy fats, toxins, and processed foods.
96% - Inflammation
64% - Obesity
38% ADHD or focus issues
18% - Diabetes
93% - Omega-3 deficiencies
67% - High-Blood Sugar
% percentages of the American Population
100
80
60
40
20
0
Reducing Sugar in Diets
ANNUAL
MILLION
8
Helps
keep glucose
balanced
86 Million with pre-diabetes
Diabetes Control and Prevention studies report that in 2012, 29 million Americans had diabetes and another 86 million - a third of the adult population - had pre-diabetes. The epidemic is growing worse every year. It cost the country an estimated $325 billion.
High Blood sugar contributes to serious health ailments:
LOWER
GLYCEMIC
INDEX
worry and guilt-free sweet
Diet & Weight Control
Excess sugar and bad fats both contribute to getting fat and obesity. There are many reasons that you want to maintain a healthy lean body, beyond just the benefits of looking your best and being attractive to others people.
Good reasons to stay slim:
1. Heart disease is less common
2. Breathing is easier
3. Walking is effortless
4. You are more agile
5. Back pain is uncommon
6. Quality of Life is better
ANNUAL
Delivering Essential Fats
Good Fats are one of the hottest nutrition breakthroughs! 100 years ago Omega-3s oils made up more than 12% of the total fats in our diets. Today it is only 2% to 5% of the average person’s diet.
Omega-3 deficiencies are one of the biggest diet related health problems today. Omega-3s are known to help prevent heart disease, boost child-brain development and help all people better cope with stress and maintain a health nervous system.
GoBeyond’s ice creams, plant based ice cream provides are delicious Omega 3 delivery system with the highest quantities of any brand that can help parents give their children the Omega 3s they need.
THE COMPETITION
20X
OMEGA 3S
Super Probiotics
Probiotics are anti-inflammatory and shown to help build immunities, support healthy cardiovascular function, support digestion, absorption of nutrients and overall systemic health. GoBeyond has researched and incorporated the best available strains.
No other dessert products currently in the market combine such a unique and beneficial combination of superior probiotic strains as GoBeyond Ice Cream.
For a
Happier
Gut
The GoBeyond Solution
Better health for everyone!
Super Premium Paleo Milk Blends
GoBeyond is developing a tasty line of
Super Premiums that will be distinct from other brands and directly serve the growing Paleo Market. We will be using whole seed
& nut meat and our unique category-leading Omega-3 rich and low-sugar formula to create these exciting and healthy milks.
Our initial launch will have 3 SKUs in 12 oz single serve from the best of 9 delicious flavors.
Now better than ever!
GOURMET
9
FLAVORS
No.1 Healthiest Ice Cream Alternative
Paleo Certified and Grain Free
$465
Million
Market
Ice Cream Market
Massive Growth Sector
Many trends support GoBeyond Ice Creams
49.4
50.4
52.5
54.7
56.9
59.2
61.6
64.1
69.2
75.2
Market Size Billions US Dollars
LOW
GLYCEMIC
INDEX
At last!
A guilt and
worry-free
dessert
The face of sugar has changed forever
Island Sweet
3 Delicious Flavors
All Natural or Organic Blends
Gluten-Free
Non-GMO
Vegan
Coconut Sweet
Island Sweet
LOW
GLYCEMIC
INDEX
$97
Billion
Market
Sweetener Market
The global market for sugar and sweeteners totaled about $77.5 billion in 2012 and is projected to reach nearly $97.2 billion by 2017.
In this market, sugar holds the majority share, comprising an 83% to 85% share.
Sugar consumption is rising globally by a compound annual growth rate (CAGR) of approximately 4% as people crave sweets, the healthier sugar alcohol segment (Xylitol) is projected to exceed $3 billion by 2017 and grow at CAGR of over 7.9%, more than doubling the growth rate of sugar.
Towards better tasting blends
From high sugar towards reduced sugar
Diabetes prevention movements
Lowering blood sugar agendas
Away from chemical sweeteners
Away from artificial flavors and sweeteners
Away from Corn Syrup
Towards Paleo Friendly
Towards Organic and All-Natural
Away from GMOs
Beyond Sugar
may be the best tasting and healthiest blends among sugar alternatives
Many trends support
Beyond Sugar Blends growth
Next product roadmap
The successful reception of our plant-based desserts has opened the door to more novelty products made with our low-glycemic, omega-3 base. Products with other manufacturing partners and Co-Branded with our brand are unlimited and exciting!
The Road Ahead, more treats, more skus, more fun
MILLION
Previous Distribution Coverage
UNFI & DPI provides national distribution that covers the Continental US and Hawaii.
HT DD
Circles indicate new regional distribution centers
Prior to now we have only had distribution to natural food stores in the South West. Now, with UNFI & DPI we have gained access to the entire Continental USA & Hawaii.
Distribution Growth & Expansion
Aloha! Hawaii
MILLION
GoBeyond is now in Hawaii!
In only a couple weeks time we established a foothold with our new distributors on the Island of Hawaii.
And they are already blogging and mentioning it on their social media channels as shown in the example on the right.
The Kapolei store is the largest Down to Earth store and is located in the Kapolei Commons.
Hawaii loves GoBeyond!
MILLION
As consumers move away from processed food and sugar, to foods that represent a healthier lifestyle, industry giants like General Mills are out shopping for companies that make
natural, simpler and more millennial-friendly foods.
Main foods groups like dairy, sodas and even meat are making these transitions. Desserts are the last real untapped area of opportunity for this growth. Companies with high sugar are
now recognizing things have to change, but where do they go?
What do they do?
GoBeyond has the Solution.
General Mills buys snack Epic.
Hersheys buys snack Krave for $300M.
$2 Billion purchase.
$2.6 Billion purchase.
$4.2 Billion purchase.
Buyout Strategy:
Major companies acquiring companies in the natural foods categories
Major companies are looking to acquire companies in the natural foods categories like GoBeyond Foods.
Media Roadmap
*
Social Media campaigns
Social Media Stores
Blogs
Podcasts
Instructional downloads
Alignments with:
GoBeyond Dieting Book & Campaign
Contests & Submissions
Thought Influencer to get Interviews & Press
Television Interviews
Talk Shows
Radio Interviews
Conventions
Thought Influencer Events
Blogs
Podcasts
Instructional downloads
Founder John Schindler is completing and soon to publish the book GoBeyond Dieting. It lays out the rationale and system for making better diet choices by also taking into account what is good for the Earth. It will help to create interviews on radio, television and talk shows to draw attention to the brand and increase awareness of the main issues.
Assumptions:
These projections reflect growth with a second $7 million 2nd round of financing to create even more significant sales growth and market penetration.
GoBeyond Foods 5 Year Projections with 2 Rounds of Investment
Summary Opportunity
GoBeyond is one of the first in its category to be recognized by major food chains and distributors. It is a rarity in its category – a delicious and healthy plant-based dessert that is guilt and worry-free.
Team
Shanti Rae, Sales Manager
Two decades of experience in natural sales with Nutiva and with e-commerce, networking platforms to help escalate sales and develop positive relationships
both internally and externally.
Gary Smith, Process Engineer
Built many of the Ben & Jerry production lines, expert in beverages, dairy and production. 10 years at Kraft managing ice cream production, CEO of Applied Flow Technologies, Inc.
Ian Robertson,; Co-Founder, Flavorist
Natural Foods Chef and Explorer of Nutrient Rich Superfood flavors, Ian Robertson, Native of New Orleans, has spent 20 years exploring health and wellness,
and how to maximize Nutrition into Gourmet Foods.
A Team with experience in executing large scale projects
James Rider, Brand Development
Instrumental in projects for some of the world’s greatest brands: America’s Cup, Coca-Coca, AARP, Olympics, The Newseum & the Tradition PGA Golf tournament.
Hans Fastre, Chief Operations Officer
Former CEO of Living Harvest / Tempt (the largest Hemp Milk and Hemp Milk Ice Cream). Five years as COO of Rice Dream/Imagine Foods, executive at Hain Celestial and Tetra Pak.
John Schindler, CEO and Founder
Lifelong passion in natural health & nutrition. Expert in Manufacturing and Distribution Plants for CBRE, Fortune 100 investment banking. 16 years of Advertising, film & media.
Eat & be happy! Stay young at heart with our guilt & worry-free desserts