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Who is your ICP?

Ideal Client Profile

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Lead Generation

Word of mouth

  • Someone else is deciding who your customer is�
  • Not sustainable

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  • May not even be an industry you serve

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  • How do you know who the right target is?

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Paid advertising

  • Expensive when done right

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  • Almost every lead is an urgent matter, and not a fit

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  • No one fills up your webforms

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  • Competing with large MSPs or franchises

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Traditional advertisement

  • Magazines no one reads

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  • Not targeted

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  • Results are poor

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  • Expensive

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Lead Generation

Self Generation

  • You decide who is your ICP
  • You control your own destiny
  • You can do educational and direct marketing
  • Convert more

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Generate

The Modern Lead

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Frank Smith

Assistant Vice President, Commercial Lines

Philadelphia

Insurance Companies

Mobile: (614) 653-0000

Work: (610) 617-0000

Email: frank.smith@phly.com

Company: Philadelphia Insurance Companies

Job Title: Assistant Vice President, Commercial Lines

Department: Marketing

Contact Address: Bala Cynwyd, 19004-1403

Local Time: 5:15 PM EDT

The Modern Lead

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Let's breakdown an MSP sales goals

Average monthly agreement

$3000 per month 

or $36,000 per year

Upsell 20% on top

  • Project work
  • Phone systems
  • Upgraded Cybersecurity

LTV (LIFETIME VALUE)

Over a quarter of a million dollars per customer

$43,200 a year

$216,000 in 5 Years

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(212) 845-9888

Phone Calls 

Mail/Post/Emails

Leads

Appointments

LEADS

75

75

300

10

Leads

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Followed up

Quoted

Risk Assessments

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Convert

LEADS

10

10

10

2

Result

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Followed up

Quoted

Risk Assessments

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Convert

LEADS

10

10

10

2

Result

Upwards of $500,000 per year to the bottom line of your MSP

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How Binox make this happen?