Realme Turns Digital Billboards into a Mosaic of User Submissions using AR and pDOOH
Drive awareness for Realme’s latest phone launch by providing the viewers with an immersive experience
To grant viewers with instant gratification by using an AR Filter and showcasing their photos on DOOH Screens
- The screens showcased interactive ads of the phone along with a CTA to scan a QR Code and use the AR Filter to submit their photos
- The DOOH Screens would then feature these real-time entries on the phones ‘Glory Halo’ design
- Every five seconds, the ‘Glory halo’ rotated and seamlessly transitioned into multiple viewer submissions
- This campaign was ran at malls, roads and airports across multiple metro cities.