Caroline Coastal
Community Radio
Social Media 2025
By Rich Lyman
AGENDA
MARKET ANALYSIS
OPPORTUNITY
ACTION PLAN
01
Chelmsford Community Radio
Caroline Coastal
Radio Caroline
Colne FM
Phoenix FM
City Sound
02
Best Practice
03
Objectives
Action Plan
2
Market Analysis
01
KEY COMMITMENTS
The service provides a range of community benefits for the target community, both on-air and off-air, and in doing so, achieves the following objectives:
• Facilitation of discussion and the expression of opinion
• Education for the better understanding of the particular community and the strengthening of links within it.
The main types of music broadcast over the course of each week are: Hits, pop, rock, easy listening, oldies, reggae, Ska, techno, drum ’n’ bass, urban, country and western, folk, world music, blues, jazz, classical and locally created songs and performance.
The main types of speech output broadcast over the course of each week are: news and weather, local news, live debates and phone-ins, interviews, local events information, comedy, and oral history.
Caroline Coastal
Group Photos and influential guests
Maldon, average age 50, 97% White
Creative Highlights
Top performing Posts
Demographic
App? No
Local Music? No
Mixcloud? No
Posts - FB 3x a day, IG story 1x week
4
Chelmsford
Community Radio
Demographic
Chelmsford, Average age 40, 89% white
KEY COMMITMENTS
CCR 104.4 is for the residents and businesses of the City of Chelmsford and the surrounding area. It broadcasts music and programmes to reflect the diverse tastes of the communities within the Chelmsford area, including showcasing local talent
The service provides a range of community benefits for the target community, both on-air and off-air, and in doing so, achieves the following objectives:
• Facilitation of discussion and the expression of opinion
• Education for the better understanding of the particular community and the strengthening of links within it.
A range of music is broadcast over the course of each week. Specialist music shows and local unsigned musicians also feature.
The main types of speech output broadcast over the course of each week are: news, weather, traffic and travel, event information, discussions and local interest matters.
Top posts
Community Engagement
Influencer Collab
Creative Highlights
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KEY COMMITMENTS
Radio Caroline is for people aged 45 plus who wish to hear album tracks from the 1960s onwards. The station involves volunteers in programme-making and in running the service. Training is offered to members of the target community and to younger listeners, including in the station’s ship-based studios. It has a Radio Caroline Support Group which is represented on the board.
Radio Caroline
History & Competitions
Middle Aged upwards
Music focussed 60s onwards
Creative Highlight
Top performing Posts
Demographic
App? Yes
Local Music? No
Mixcloud? Canstream
Posts -IG 1x day, FB 2x day
6
Phoenix FM Colne FM City Sound
Brentwood
App? No
Local Music? Yes
Mixcloud? Yes
Posts
Colchester
App? No
Local Music? No
Mixcloud? Yes
Posts
Chelmsford
App? yes
Local Music? Yes
Mixcloud? Yes
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Opportunity
02
Best Practice
👍 👎
Twitter/ X and Threads
Repetitive content
Celeb / Music focus
Repetitive content
9
ACTION PLAN
03
11
KPIs
NEXT
PURPOSE OPTIONS
IDEAS
Current Followers
Feb 25
12
WEEKLY CONTENT PLAN
13
Monday | Tuesday | Wednesday | Thursday | Friday | Saturday | Sunday |
Behind-the-scenes reel (either event, studio or day in the life) | Tim’s Motown Playlist | Midweek Marvels reel Classic rock playlist | Music Matters Chesh’s Slaylist Geoff Carousel | Coffee Break Partner Push | 60s jukebox Ben lunch Rich Feel Good | Sunday Superstar Event Push |
Schedule #studioselfie Off the record quiz | Schedule #TwinSpin Event Push | Schedule #StudioSelfie | Schedule Pop Quiz | Schedule Funk Playlist | Schedule Lucas movie Lee and Lydia quiz | A List Playlist News of the week |
Saturdays
14
60s JukeBox - Gallery of Crooner’s Corner, Triple Tipples, Birthday Tracks, #1 this week, not quite #1s.
Lucas Guess the Movie music story.
Schedule
Lee and Lydia’s shows
Poll & Link to listen live.
Lucas is live now until 4pm
Can you guess
the movie?
Listen Here
Bens Lunch & Rich’s Feel Good selfie with guest for start of show. They reshare for reach. Link to listen live.
Sundays
15
Sunday Superstar
Intro of presenter or community hero
A List playlist (Tag artists for reach) News of the Week
Here’s what we’ll be spinning this week. Link to website
Event push
Mondays
16
Behind-the-scenes Reel
At studio, an event or day in the life
Video intro of a presenter, examples:
https://www.youtube.com/watch?v=LrvePOb8CkA
https://www.tiktok.com/@ntombi_meso/video/7458275410439048454
Schedule
#StudioSelfie
Different Preesnters
Off the Record guess the year. Interactive quiz
Listen now for Lisa’s top tunes
Tuesdays
17
Tim’s Motown Playlist #TwinSpin Michael A
Schedule
Event Push
Wednesdays
18
Schedule #StudioSelfie
(any presenter)
Ben Midweek Marvels - guess the song. Video recorded selfie style. Reel.
Midweek Marvel
Classic Rock Playlist
Tune in now, Tim is spinning the hits until 10am
Listen here
Thursdays
19
Geoff
Carousel of Features
Coffee break, birthday corner, beatles, on this day, chart run down
Schedule Geoff Pop Quiz
Filmed with Q&A
Play along with Geoff’s Pop Quiz
Chesh’s Slaylist
Music Matters
DJ gives a run down of a top track or album that means a lot to them
Fridays
20
Coffee Break Partner Push
Ian’s #1 from date of decades Highlight one of our sponsors or
Community Partners
Schedule Laura’s Playlist
Tune in 10pm with Laura