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Be Connected

By: Cynthia Poot & Cindy Garcia

“Be helpful be connect”

BE CONNECTED

H

Hey...

Hi...

@beconnect_

(Instagram)

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Problem/ Opportunity

  • Mental Health
  • Not getting help at all
  • Nearly one in five U.S. adults experience some form of mental illness.
  • Mental Health Disorders: there is 200+ classified forms of mental illness
  • Estimated 1,400,000 suicide attempts in 2017
  • Suicide is the 10th leading cause of death

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Value Proposition

  • We will be able to connect you to any of our team members at any time
  • Compassionate way to deal with health issues
  • Will bring positivity in your life and encourage you
  • If you are in any danger and need assistance just press a button on our app and the right authorities will be on their way

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Underlying Magic

  • Easy and functional way to connect with a therapist
  • Get help in any issues involving: family, friends, relationships, school, ect.
  • Personalized therapist on the line 24/7.
  • When it opens you would have to put your information
  • Free subscription 6 months
  • ​

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Target Market

  • 113.8 million experience mental illness in U.S.
  • 327.2 million people who live in the U.S
  • 70 million youth that deal with mental illness

Demographics

  • Adolescence
  • All genders
  • All race

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Psychographics

  • Has any issues involving mental issues
  • People that want to get help

Geography

  • Urban
  • Suburban
  • Rural

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Marketing Plan

Promotional

Channels

Awareness

Purchase

Retention

Top Three:

  • Social Media
  • Merch
  • Online Deals
  • Ads targeting people who want help with mental illness
  • We need people to tell other people our app
  • Deals within the app
  • Stories about fans using the app going around social media
  • Conveniency

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Competitive Analysis

Competitors

Headspace

Calm

Pacifica

Price

$7.99-$19.99 per month

$12.99 per month

$8.99-$49.99 per month

What It’s Used for

Uses meditation to perform your best everyday

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Helps you feel happier by increasing sleep and reduce anxiety

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Helps you deal with daily anxiety and stress with a supportive community

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Qualifications

  • We are in Startup Academy
  • Plan on taking coding classes during summer
  • Have dealt with mental illness
  • Planning on taking courses in psychology
  • All together speak 3 different languages

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Thank You

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