3 of 19

Desktop onboarding

funnel description

4 of 19

Desktop onboarding

funnel description

5 of 19

Desktop onboarding

funnel description

6 of 19

Desktop onboarding

funnel description

7 of 19

Desktop onboarding

funnel description

8 of 19

desktop onboarding

analysis

When we look at numbers over the last 3 months

we lose 21% of our users when they need to open the add class dialog
we lose 10% of our remaining users when they have to click on the button to actually create a class
we lose 23% of our remaining users when they need to open the add students dialog
we lose 26% of our remaining users before they become active users

9 of 19

desktop onboarding

analysis

When we look at numbers between September and February

we have 79k users arriving on the signup page and 36k really submitting the page (45%)
we lose 16% of our users when they need to open the add class dialog
we lose 6% of our remaining users when they have to click on the button to actually create a class
we lose 10% of our remaining users when they need to open the add students dialog
we lose 34% of our remaining users before they become active users

10 of 19

desktop onboarding

analysis

Regarding school creation, around 12% of teachers struggle to find their school and need to create a new one

11 of 19

desktop onboarding

analysis

3 steps are particularly problematic

open the create a class dialog
open the add student dialog
becoming an active teacher

What are our hypothesis?

We have some but would like to hear yours :)

12 of 19

Mobile onboarding

13 of 19

Mobile onboarding

funnel description

14 of 19

Mobile onboarding

funnel description

the first form is long and we don’t use some information like the question asking where they hear about Lalilo
when the first form is filled we ask the user to continue his.her account creation on desktop
we offer him.her to send a reminder to do it
we didn’t manage to analyse if the reminder is efficient
user can also continue on mobile with a small button on the last page

15 of 19

Mobile onboarding

analysis

When we look at numbers between September and February

we lose 59% of our users when they need to open the add class dialog
we lose 12% of our remaining users when they have to click on the button to actually create a class
we lose 18% of our remaining users when they need to open the add students dialog
we lose 53% of our remaining users before they become active users

16 of 19

Mobile onboarding

analysis

When we look at the last 3 months, results are better overall but some steps are more painful (adding students for example)

we lose 39% of our users when they need to open the add class dialog
we lose 20% of our remaining users when they need to create a class
we lose 26% of our remaining users when they need to open the add students dialog
we lose 40% of our remaining users before they become active users

17 of 19

Mobile onboarding

analysis

IF we look at users using ONLY the mobile to finish their onboarding, we manage to onboard only 5% of them and we lose most of them at the 2nd step (open add class dialog) and the 3rd one (create a class)

18 of 19

Mobile onboarding

analysis

Today we ask the user if he.she wants to be reminded to finish the onboarding on mobile

Regarding this reminder

47% of users click on the reminder and only 40% of them will open a class dialog
46% of users opening a class dialog clicked on the reminder, we don’t know if it’s the reminder that made them come back and finish their onboarding
By forcing the reminder, we could increase the # of users coming back.

19 of 19

Mobile onboarding

analysis

2 steps are particularly problematic

open the create a class dialog (which means continuing the onboarding from mobile to desktop)
becoming an active teacher

1 step isn’t tracked

we don’t know how many users are arriving on the sign-up page and give up because we ask too many information

What are our hypothesis?

We have some but would like to hear yours :)