|
aiesec
united states
oGX Customer Flow Part 1
Sometimes called “Sign Up”
Short for “Approved”
. Short for “Realized”
. Short for “finished”
Short for “Complete”
This is the Customer Flow.
Through Attraction activities, the person finds out about AIESEC. This converts them from a Visitor to an Open (or Sign Up).
Once they’re signed up, they’ve entered the Consideration phase. This is where they choose a project, apply to it (“Applied” or “APL”) and get accepted to it (“Accepted” or “ACC”). Then, when they sign the Acceptance Note and pay the program fee, they are “Approved” (“APD”).��The Preparation phase happens before they go abroad . This includes booking flights and attending an Outgoing Preparation Seminar. When they set foot in the host country, they’re considered “Realized” (or “RE”)
The Experience phase is exactly that - the person on their experience! When the experience is over, they are Finished (or “FIN”)
After the experience, they are given a brief survey about the exchange standards. If they fill the survey and indicate that certain standards were met, they are considered “Complete” (or “CO”)
The customer flow is a cycle.
Once the EP is done with their exchange, they should be ready to go on another one and start the process again!
|
aiesec
united states
Step 1: Attraction Phase
Types of attraction:
Tabling, Class Shouts, (cold) Emails, Digital MKT, Flyering, Whiteboard, etc.
|
aiesec
united states
Email Tips
The best emails have a clear subject line, minimal text, and a clear Call To Action (CTA).
They should be personalized based on your knowledge or interaction with the person you’re emailing. For example, if you saw someone at tabling, you can say:
Hi [name], it was great meeting you earlier at our table in [location]! Etc etc…
Here’s a great Email script you can use if you haven’t met the student but they are signed up on aiesec.org:
Hi, [name]! How are you?
My name is [your name], I am a Local Coordinator for AIESEC in [university] and I saw your registration on our platform to do a [Exchange Program, Global Volunteer, Global Talent] with us.
I will be here to help you through the whole process so we can find the best opportunity for you, would you like to know more about it?
This communicates why you’re reaching out.
Check their details on EXPA. If they indicated an Interested Program, mention it here. Otherwise, just say Exchange Program.
This is a customer service-centric line. It shows that we’ll go the extra mile for them.
This is the CTA. Here, the CTA is simply “reply yes or no to this email”, but not worded so directly. If they registered on the platform, they almost definitely want to know more about it.
After they respond, immediately book them for a consultation meeting.
Stick to non-AIESEC language. Calling yourself a Global Volunteer Member isn’t something they’d understand.
|
aiesec
united states
First Call Tips
Know Your Audience – Research the potential exchange participant (EP) if possible (e.g., their LinkedIn, university background, or interests).
Have a Clear Objective – Are you inviting them to an info session, explaining an opportunity, or setting up a follow-up meeting? Define your goal.
Prepare Your Pitch – Have a 30-second elevator pitch that explains AIESEC, oGX and how it can benefit them.
Anticipate Objections – Common ones include cost, safety concerns, and time commitment. Be ready with reassuring responses.
Always ask for their why – Why did they sign up? What are they looking for? Use those information to shape your sales strategy
“Quick Question, Do you like to travel?”
“Do you have plans for the summer?”
“What is your major? Year?”
“How are you liking it?”
Keep this very brief! (1-2 sentences)
Tabling Tips
Before Tabling:
|
aiesec
united states
Presentation Tips
“Raise your hand if you like to travel”
“Raise your hand if you’re looking for an internship this
summer”
“Who is in _____ program?”
Ask the audience if they’ve heard of AIESEC before
Every class will be given a project that is exclusive to it.
Class Shout Tips
Before the shout:
Example of a Class Shout in action: here
Class Shout Template Slides: here
Example Contact sheet: here
|
aiesec
united states
Pro Tips
Consider where you’re putting flyers up. Is it on a bulletin board where people stop and look? That flyer can be more detailed.
Is it on a signpost with lots of foot traffic? That flyer should have minimal information on it and a quick CTA.
Placing flyers in unorthodox locations like bathrooms, benches, or doors automatically draws the eyes’ attention.
Experimenting with different flyer sizes and shapes can have a similar effect!
Flyers Tips
ALWAYS have a Call to Action (CTA)! This can be a website link or a QR code.
Flyers should be short, sweet, and to the point. Someone should understand it at a glance or in a couple seconds.
|
aiesec
united states
|
aiesec
united states
Step 2: Consideration Phase
CONSULTANCY MEETING IS EVERYTHING!
Here is a template you can use for consultancy meetings
Simple steps:
1) Students create account on www.aiesecus.org
2) The EP is contacted within 48 hours.
2) Consultancy meeting scheduled. Must occur within 3 days of becoming an open.
3) Apply to a maximum of 3 projects within 2 days after the EP Meeting, if not done at the meeting.
4) Interview/ video creation/form sent to the Host Entity.
1-2 days after applying.
5) Accepted. Send EP the checklist. Sign Acceptance Note, LDA, Pay within 48 hours!
6)Approved!
|
aiesec
united states
|
aiesec
united states
This is the End of Part 1!
An in-depth look at the Preparation, Experience, and Post Preparation phases will be available in Part 2 :)