Samsung

International company

Dr : Yasser Tawfik    

Dr : Nouran Moheb

Mohamed Yasser

Moamen Mehanny

Hatem Nasser�

Ahmed Hassan

Our Team

Malak Abdelrazeq

Fatma Ahmed

Mariam Emad

Martina Magdy

Hello

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Samsung is one of the largest companies in the world in assembling and manufacturing smart phones, computers, home appliances, and many other products.

• �Shape the Future with Innovation and Intelligence To Create Valuable Future through Innovation and Intelligence.�� � Securing New Growth Engine Identifying new business opportunities.��Increasing Competitive Edge Creating new value for our business.  ��Innovating Advanced Core Technologies Securing world leading All competencies & technical leadership in core research areas����to devote its talent and technology to creating superior products��� � It will be long-term� �

Vision

Mission Statement

Goals

Type of goals

�short-term� Lead the digital convergence movement.�� Develop innovative technologies and efficient processes and continue to make good market leader.� � look forward to exploring new territories, including health, medicine, and bio technology.�� �Breadth : Strategic : CEO will give orders to all organization ex : how to make new design for phones and divide tasks , but overall goal : Make a lot of demands for our new phone .�Time Frame : short-term : our plan will cover one year , because new designs demand new plan .�Specificity : Specific plan : our goals will be clear by writing our objective to avoid misunderstanding and problems . �Frequency of use : Single-use plan : Every year we make a new phone and machines in a new design so we need a new plans .��

Objectives

Our plan

• ��Specific performance goals are jointly determined by employees and managers.��Progress toward accomplishing goals is periodically reviewed.��Rewards are allocated on the basis of progress towards the goals������������������

Management By Objectives (MBO)

• ��Function : Departments are formed based on marketing, finance,accounting and human resources. ��Geographic : There is many factories in many locations such as: china, vitnam ,india and brazil.��Customer : Departments are formed based on customer groups, such as retail and industrial customers.��Process : Manufacturing of a computer is in different manufacturing stages.

Departmentalization

• ��Samsung has a centralized decision-making process for certain strategic decisions, such as: major investments These decisions are made by the top management team in South Korea.��� Flat Organizational Structure : has fewer levels of management and a wider span of control.�� Cross-functional Team : share resources , knowledge and experience to achieve a common goal.�� Emphasis on Innovation : use many strategies to improves product quality and such as :focus on research, development and encouraging innovation.�� Global Operations : use many strategies to achieve successful global operations around the world such as: international partnerships and investing in the world.

Centralization

Contemporary

• ��The method of measurement in the company (Samsung) is based on the adoption of the democratic leadership system. It is the opposite of the management style that adopts the one opinion of the supreme leadership.������� Market : Samsung Electronics is constantly reinventing the future. We explore technologies�� Bureaucracy : sticks to bureaucracy. Adheres to local laws and regulations�� Clan : In the framework of the vision of "Building the Future with Innovation and Intelligence.�

Leadership styles in Samsung

Designing control system (types of control)

• � �� Feedforward Control�To ensure the safety and quality of our products, we offer a Manufacturer's Warranty on all of our products.��� Concurrent control�Samsung continues to train its employees and operate monitoring systems, while practicing fair and transparent corporate governance.��� Feedback control�Samsung Electronics announced the “Samsung Five Business Principles” in 2005. The principles serve as the basis for a global code of conduct in compliance with legal and ethical standards and in fulfilling corporate social responsibilities.

Tools for controlling Organizational performance

• ��63.75 trillion Korean won (about $47.6 billion), down 18% year-on-year���Operating profit: 640 billion Korean won (roughly $478.55 million), down from 14.12 trillion won a year earlier.isk��One of the company's risks was the Galaxy Note 7 phone, as there were many convergence explosions for the phone and it was withdrawn from the market in 2018.���Include the employees, shareholders, and the government which is indirectly affected by the company's work.��customers, shareholders, in- vestors, suppliers, government agencies, industry associations, research institutes, NGOs, and local communities�����

Revenue

Profit

Risk

The internal stakeholders

The external stakeholders

• �� Samsung is accountable to its shareholders and is focused on generating profits and increasing shareholder value.����� Samsung operates in a highly competitive business environment, with its operations spanning various industries such as consumer electronics and Samsung ranks 4th in Overall Culture Score on Comparably and The economic environment of Samsung having the largest market share of Android smartphones��The economic environment of Samsung having the largest market share of Android smartphones�

The Business Environment

Profits

Samsung Electronics aims to develop ultra-low power memory chips by 2025.Expected to reduce power consumption ofmemory chips used in data centers and mobile devices significantly

The company expects to achieve high profits by leveraging global supply chain management capabilities, despite the uncertainty towards the macroeconomic level. For the networking business, the company aims to win new business opportunities.

Contribution Global greening

Economic System (Capitalism)

Samsung operates is "OLIGOPOLY".

It is one the most profitable and largest companies all over the world. An oligopolistic competition has huge amount of companies that are producing smartphones in industry all over the world.A Few competitor include: Apple /Nokia /oppo /vivo

Degree of competition

Importing

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Samsung phone import shipments in World stood at 921.4K, imported by 3,622 world.�

Exporting

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Samsung electronics export shipments stood from World at 114.6K, exported by 1,120 world.

Samsung is based in South Korea, which has entered into several free trade agreements with other countries. For example, South Korea has an FTA with the United States.

Free Trade

• Exporting : Samsung exports its products to various countries.

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• Licensing : Samsung has licensed its technology and brand to local companies in some countries.

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• Direct Investment : Samsung has established its manufacturing facilities in some countries.

Modes of Entry into the Global Markets

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�Samsung is a South Korean multinational that operates in various industries including electronics, construction, entertainment, and financial services.����

�����Hierarchical culture: South Korea has a hierarchical culture where respect for authority and seniority is highly valued. This is reflected in Samsung's corporate culture�

Cultural Differences

In the case of Samsung, the company has outsourced manufacturing of certain components and devices to contract manufacturers such as Foxconn, Pegatron, and Wistron.

In recent years, Samsung has made efforts to insource some of its manufacturing processes.

For example, in 2019, Samsung announced plans to invest $116 billion in its chip business.

Outsourcing

Insourcing

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• Responsibility to customers, employees, society, and investors.
• such as : supporting diversity and equality.

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• Samsung has courage, and security, self-control.

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• Preserving the environment
• investing in the community

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Samsung business ethics and social responsibility

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Samsung’s basic moral values

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Corporate social responsibility (CRS)

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Geographic Segmentation  

is a putting your people into different groups or categories based on where they live .  

�Targeting Samsung

 Samsung targeting all over the world like : (South Korea , Turkiye , France ).

�Positioning

 Samsung advantage most is the curved screen.

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S.T.P

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• Product :  Samsung  has a different products like (smartphones , tablets  ,  electronic accessories , washing machine , printer).

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• Price :  Samsung available  prices for the high and low standard of living .

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• Place : Samsung available certain phones to different places .

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• Promotion : Samsung has used (Print media , Platforms social media  , Advertisements, Sells promossion , Direct  market ) .

Four PS 

• ���� Primary research � � Samsung has a 3 factors to primary data :�� collect data to customer.�� Analyzing the data .�� choosing the best solution.�

The Marketing Research process

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Thanks!

Does anyone have any questions?

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