LET’S 💃🏾 GO 🕺🏻 VIRAL 🤳🏽
CLASS:
SOCIAL MEDIA WRITING ACTIVITY
NAME:
ABOUT THE ACTIVITY
TIKTOK-STYLE WRITING
Many influencers on TikTok, Instagram, and other social media use certain brainstorming and writing processes to make their content go viral. They must understand their audience. They need to know what makes their topic interesting or important. And they need a little creativity to set it apart. In this activity, we’ll use the TikTok brainstorming process to talk about your topic.
OUR PROCESS
01. THE TOPIC
02. THE AUDIENCE
03. THE HOOK
04. THE MESSAGE
05. THE VISUALS
06. THE TEXT
07. NOW, LET’S GO VIRAL!
01. THE TOPIC
Explain the big idea you’re using for this video ...
What is interesting, unique, important about this topic?
WHAT’S THE TOPIC?
IMPORTANCE ...
02. THE AUDIENCE
AGE:
XX-XX
Why? Explain here ...
Influencers know who they’re targeting in their videos. They know who the message will resonate with the most -- and they set their videos up for success with their target audience.
GENDER:
XX
Why? Explain here ...
LOCATION
Drop pins on places where your video might best succeed.
Why? Explain here ...
03. THE HOOK
Describe your hook here ...
Describe your hook here ...
01
02
Describe your hook here ...
03
What could capture someone’s attention at the beginning of this video? What’s interesting, unique, important, surprising about this topic? Brainstorm THREE things that could be attention-grabbing about this.
04. THE MESSAGE
Title of Part 1 | Length in seconds | Where you’ll shoot it |
Describe this part | | |
Title of Part 2 | Length in seconds | Where you’ll shoot it |
Describe this part | | |
Title of Part 3 | Length in seconds | Where you’ll shoot it |
Describe this part | | |
Description | Length (sec.) | Setting (location) |
Plan out how your video might go. Create a rough outline in three parts. (Simple is best for these videos!) What do you want to accomplish, and how will it look in your video? (Delete example text before writing.)
05. THE VISUALS
Type of shot: (examples: selfie video, green screen, image, etc.)
How you’ll shoot the scene:
Why this will work:
PART 1
PART 2
PART 3
Type of shot: (examples: selfie video, green screen, image, etc.)
How you’ll shoot the scene:
Why this will work:
Type of shot: (examples: selfie video, green screen, image, etc.)
How you’ll shoot the scene:
Why this will work:
Using the parts from the previous slide, brainstorm what those segments will look like visually. How will you record the video? What and who will be in them? Will you use props?
An eye-catching message in a text label could do the trick.
Text label you might use:
Text goes here
TEXT LABEL AT THE BEGINNING?
WRITE A SHORT VIDEO DESCRIPTION
These help you connect bigger audiences ...
WHAT HASHTAGS MIGHT YOU USE?
06. THE TEXT
07. NOW, LET’S GO VIRAL!
Why might people “like” or share this video?
Explain here ...
How could you do this differently next time?
Explain here ...
01
02
What kind of follow-up video could you create to this one?
Describe here ...
03