Digital Coupons & More

W3C Web Commerce IG F2F

Amber Walls (GS1 US), Phil Archer (GS1 Global Office)

9 November 2017

Seamless experience

Regardless of where offers are acquired and used

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• Users should be able obtain an offer through any channel and redeem in store or online without issue

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• Systems need to be able to capture information needed to properly validate and track savings transactions across platforms

© GS1 2015

Use Cases

• Consumer discovers offer in a magazine and associates it to an app/mobile wallet.
• Consumer purchases the appropriate items and redeems the offer online. All details are tracked appropriately for settlement.
• Consumer purchases the appropriate items and redeems the offer in a physical store. All details are tracked appropriately for settlement.�
• A consumer has a paper coupon that is being applied to their online grocery order that will be have delivered to their home. The data string from the barcode is transmitted via appropriate methods and securely commutated to the online platform where validation occurs along with capturing the details required for proper settlement of the funds, thus preventing additional payment transactions to apply the discount upon receipt of the delivered items. Ideally, that unique coupon would not be able to be used again in future instances.

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© GS1 2015

Product descriptions

• Moving to a more Web-centric mindset
• GS1 extension to schema.org (https://www.gs1.org/voc/)
• Covers food, beverage, tobacco, apparel
• Expanding to DIY (hard goods), wine, electrical & more (look out for CG soon)
• Service-oriented
• Persistent URIs for products, that include GS1 identifiers in defined structure (TBC)

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© GS1 2015