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Statewide Program of Study: Marketing and Sales — Page 1�

Revised–June 2024

Business, Marketing, and Finance Career Cluster

The Business, Marketing, and Finance career cluster focuses on careers in planning, organizing, directing, and evaluating business functions essential to efficient and productive business operations. This career cluster includes occupations ranging from business owner and entrepreneur to accountant, retail manager, and market analyst.

Statewide Program of Study: Marketing and Sales

The Marketing and Sales program of study focuses on occupational and educational opportunities associated with collecting information to estimate potential sales of a product or service and create campaigns to market or distribute goods and services. It includes applying data related to customer demographics, preferences, needs, and buying habits.

Secondary Courses for High School Credit

Level 1	Principles of Business, Marketing, and Finance
Level 2	Marketing Entrepreneurship I
Level 3	Advertising Social Media Marketing
Level 4	Practicum in Marketing Statistics and Business Decision Making Career Preparation for Programs of Study

Aligned Advanced Academic Courses

AP or IB	AP Statistics or AP Business and Finance
Dual Credit	Dual credit offerings will vary by local education agency.

Students should be advised to consider these course opportunities to enrich their preparation. AP or IB courses not listed under the Secondary Courses for High School Credit section of this framework document do not count towards concentrator/completer status for this program of study.

Work-Based Learning and Expanded Learning Opportunities

Successful completion of the Marketing and Sales program of study will fulfill requirements of the Business and Industry endorsement.

Work-Based Learning Activities	Intern at a marketing and advertising company Job shadow a pharmaceutical sales representative Intern at a local retail company
Expanded Learning Opportunities	Job shadow an account representative at a marketing firm Participate in BPA, DECA, FBLA, Young Billionaires Club, or related UIL events

Aligned Industry-Based Certifications

Business of Retail: Certified Specialist
Certified Insurance Service Representative
Content Creation & Marketing Using Adobe Express
Customer Service and Sales: Certified Specialist
Entrepreneurship and Small Business
General Lines – Life, Accident, Health and HMO License
Public Insurance Adjuster License
Life Only Agent
Limited Lines License
Managing General Agent
Meta Certified Digital Marketing Associate
Online Marketing Certified Associate (OMCA)
Personal Lines Property and Casualty Agent
Real Estate Sales Agent License
Retail Merchandising - Job Ready
Surplus Lines License
Texas Property and Casualty License

Example Postsecondary Opportunities

Associate Degrees

Marketing/Marketing Management
Retail Management

Bachelor’s Degrees

Business Administration
Marketing/Marketing Management
Fashion Merchandising

Master’s, Doctoral, and Professional Degrees

Business Administration
Applied Economics
Business Analytics

Additional Stackable IBCs/License

Salesforce
Service Contract Providers

Example Aligned Occupations

Marketing and Sales

Sales Representatives

of Services

Median Wage: $60,701

Annual Openings: 13,938

10-Year Growth: 15%

Market Research Analysts

Median Wage: $64,690

Annual Openings: 6,676

10-Year Growth: 35%

Sales Managers

Median Wage: $127,559

Annual Openings: 7,702

10-Year Growth: 21%

Data Source: TexasWages, Texas Workforce Commission. Retrieved3/8/2024.

For more information visit: https://tea.texas.gov/academics/college-career-and-military-prep/career-and-technical-education/bmf-marketing-and-sales-extended.pdf

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Statewide Program of Study: Marketing and Sales — Page 2

Business, Marketing, and Finance Career Cluster

Statewide Program of Study: Marketing and Sales

Course Information

Level 1

Course		Prerequisites \| Corequisites
Principles of Business, Marketing, and Finance* 13011200 (1 credit)		Prerequisites: None�	1. Business, Marketing, and Finance 2. Hospitality and Tourism

Level 2

Course	Prerequisites \| Corequisites
Marketing* N1303424 (1 credit)	Recommended Prerequisites: Principles of Business, Marketing and Finance
Entrepreneurship I* 13011101 (1 credit)	Recommended Prerequisites: Principles of Business, Marketing and Finance	1. Business, Marketing, and Finance 2. Hospitality and Tourism

For additional information on the Business, Marketing, and Finance career cluster, �contact cte@tea.texas.gov or visit https://tea.texas.gov/cte

Argyle ISD does not discriminate on the basis of race, color, national origin, sex, or disability in its programs or activities and provides equal access to the Boy Scouts and other designated youth groups. The following person has been designated to handle inquiries regarding the nondiscrimination policies: Dr. Dawn Jordan at dawn.jordan@argyleisd.com. Further nondiscrimination information can be found at Notification of Nondiscrimination in Career and Technical Education Programs.

Marketing and Sales

Level 3

Course		Prerequisites \| Corequisites
Advertising* 13034200 (0.5 credit)		Recommended Prerequisites: Principles of Business, Marketing, and Finance
Social Media Marketing 13034650 (0.5 credit)		Recommended Prerequisites: Principles of Business, Marketing, and Finance

Level 4

Course	Prerequisites \| Corequisites
Statistics and Business Decision Making* 13016900 (1 credit)	Prerequisites: Algebra II	1. Business, Marketing, and Finance
Practicum in Marketing* First Time Taken: 13034800 (2 credits)	Prerequisites: Previous courses in CTE Pathways	1. Business, Marketing, and Finance
Career Preparation for Programs of Study* First Time Taken: 12701121 (2 credits)	Prerequisites: At least one Level 2 or higher CTE course