SELECTED WORK / 2026
SEO, AI Search &�Content Growth
A case-study portfolio of systems, content architecture, experimentation and measurable organic growth.
BUILD · ARCHITECT · MEASURE · CREATE · TEST
SEO / AEO / GEO • B2B SaaS • Technical Content
PORTFOLIO THESIS
Build systems that make�expertise easier to find.
01 / FOUNDATION
The Starting Point: Authority, Visibility, and Room to Grow
FINSYNC | Existing search equity + emerging AI visibility
01 / AUTHORITY
1.3K
referring domains
Existing authority meant the opportunity wasn’t starting from zero.
02 / ORGANIC FOOTPRINT
1.4K
organic traffic
There was already demand, but the library could support priority topics more intentionally.
03 / EMERGING AI VISIBILITY
119
AI responses
The same content library was beginning to surface beyond traditional search.
The opportunity: make an established content library work harder across traditional search and emerging AI discovery.
Source: Ahrefs overview snapshot
02
02 / BUILD
Scaling a Pillar Strategy With AI
FINSYNC | AgentA + Ahrefs | Internal linking & Content Architecture
03
The Problem
FINSYNC had hundreds of existing pages, but identifying the right internal-link opportunities across the library was painfully manual.
I wanted to make our existing content work harder before simply publishing more.
Goal: help pillar pages gain traction faster without sacrificing judgment.
AHREFS
authority + page data
→
CONTENT ANALYSIS
Find candidate relationships
→
STRATEGIC RULES
intent • pillar fit • usefulness • authority
→
RECOMMENDATION
Agent-A - Letaido Workthrough link
→
HUMAN REVIEW
Final judgment + implementation
Built as a workflow in AgentA using Ahrefs data. I designed the methodology, prompts, decision rules and guardrails.
Key learning: Semantic relevance isn't strategic relevance.
03 / ARCHITECT
Turning Content Into an Ecosystem
FINSYNC Funding Navigator | Content architecture
COMMERCIAL HUB
AWARENESS
PROBLEM
EDUCATION
CONSIDERATION
AUTHORITY
TOPIC EXPANSION
THE STRATEGY
Different search intents became different entry points into one connected funding ecosystem.
Awareness → Education → Consideration → Solution
Individual articles weren’t the strategy. The relationships between them were.
04
04 / MEASURE
Building Organic Authority While Tracking the Next Search Layer
GoSprout | Six-Month SEO + AEO Snapshot
WHAT CHANGED
+461
Referring Domains
+14
Organic Keywords
+36
AI Responses
WHAT I’M WATCHING
How authority, content coverage and entity signals translate into visibility across AI-generated answers.
The goal: understand where traditional SEO signals and emerging AI visibility start to overlap.
Source: Ahrefs six-month overview snapshot
05
04 / MEASURE
When Organic Growth and AI Visibility Move Together
CoolVu.com | Six-Month Search Snapshot
THE SIX-MONTH SIGNAL
+2.8K
Organic Traffic
+80
Organic Keywords
+169
AI Responses
THE QUESTION I’D TEST NEXT
Are stronger authority and topical relationships helping AI systems understand and surface more of the site?
Observation, not attribution: the SEO and AI visibility gains occurred during the same period.
Source: Ahrefs six-month overview snapshot
06
04 / MEASURE
When a Local Page Started Ranking Like a National One
CoolVu | Wichita Window Film | SEO Case Investigation
THE SIGNAL
A Wichita service page suddenly became competitive for broad residential window-tinting searches.
HUGE CHANGES
3 → 90
ranking�keywords
10 → 3,421
estimated�traffic
THE SERP EVIDENCE
Two queries explain most of the estimated traffic jump.
HOME WINDOW TINTING
15K search volume
~1,562 est. traffic
HOUSE WINDOW TINTING
8.7K U.S. volume
~859 est. traffic
WHAT THE TIMELINE SUGGESTS
MAR–JUL
Rankings volatile;�page not consistently dominant
EARLY AUG
Wichita becomes much�more consistently visible
AUG 31
New Parker → Wichita link:�“tinting home windows”
SEP
Wichita holds around #4�for major broad queries
The more interesting story: stronger domain authority + a relevant local page + clearer topical relationships may have changed how Google evaluated the page.
07
THE QUESTION
Was internal linking the driver, or was something bigger changing in how Google interpreted the page?
05 / ARCHITECT
Building Search Coverage Around the Questions Buyers Actually Ask
Window Film Depot | Content Strategy + Topical Authority
TOPIC ECOSYSTEM
Window Film
UNDERSTAND
What Is Tempered Glass?�How Does One-Way Mirror Work?�What Is Window Glazing?
SOLVE A PROBLEM
How to Remove Old Window Tint�How to Burglar-Proof Windows�Complete Guide to Anti-Glare Film
EVALUATE
Is Tinting House Windows Worth It?�Unbreakable Glass: What Options Work?�One-Way Film for Day & Night Privacy
BUY / PROTECT
Security Film Collection�BulletShield�3M Bulletproof Window Film Cost
SIX-MONTH SIGNALS
9.9K → 12.6K
site traffic
+157
keywords: tint removal
+99
keywords: house tinting
The strategy wasn’t one keyword. It was creating useful entry points around the questions, problems, comparisons and products that make up the buying decision.
08
06 / CREATE
Selected Published Work
Strategy is only useful if the finished content is worth reading.
01
SME INTERVIEWS + EXPERT SYNTHESIS
Perspectives from multiple SBA lenders, shaped into a clear story about trust and the borrower experience.
02
COMPLEX TOPIC MADE ACCESSIBLE
P&L, cash flow and balance sheets translated into useful language for real business decisions.
03
HUMAN STORYTELLING + VOICE
A founder-led story combining interviews, community context and transformation without a hard product pitch.
04
CUSTOMER STORY + BUSINESS CONTEXT
Customer quotes, community impact and product relevance woven into a story about entrepreneurship and local growth.
Clickable titles and READ links open the published FINSYNC articles.
09
07 / TEST
Can AI Understand a Sample Company?
A starting framework for moving from search visibility to AI recommendation.
THE SEARCH FOUNDATION
Start with the company's strongest category-defining searches.
QUERY
POS.
VOLUME
legal AI software
#1
900
best AI for lawyers
#2
600
best legal AI
#3
600
AI lawyer
#4
7.9K
AI medical chronology
#1
450
Search visibility is the starting point. The next question is whether that visibility translates into AI trust and recommendation.
Source: Ahrefs Organic Keywords export · Sept. 10, 2026
THE NEXT TEST
RANK
Can the company win the search?
Evidence says yes.
CITE
Does the model trust the company as a source?
Track citations + sources.
RECOMMEND
Does the company make the shortlist?
Test firm + workflow fit.
→
→
CONTROLLED PROMPT SET
CATEGORY
What are the best AI platforms for law firms?
WORKFLOW
What AI tools can create medical chronologies for PI cases?
BUYER FIT
We’re a 15-person PI firm. Which AI platforms should we evaluate?
TRACK: Mention → Citation → Recommendation → Competitors → Sources
Search data generates the hypothesis. AI responses show what the systems actually understand and trust.
10
SELECTED WORK / CLOSE
Build the Signal.�Earn the Recommendation.
The common thread: stronger systems, clearer topical relationships, better evidence and disciplined testing
For a sample company, the next question is whether AI systems understand it well enough to put it on the shortlist.
SEO • AI Search • Content Growth
11
THE THROUGHLINE
Find the signal.�Structure the evidence.�Test the recommendation.