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How To Get Bigger Customers

WITH LINKEDIN ADS�

Generate Business Leads • Focus On Qualified Prospects • Fill Your Pipeline

The System That’s Generated 100,000+ Leads… �and Cut Cost/Lead by 75%

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modernmedia.io

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Are you looking for bigger customers?

  • Do you have a very specific target customer?
  • Are you selling to other businesses?
  • Are you wasting time on unqualified leads?
  • Are you looking for a systematic approach?

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B2B is more complicated than B2C

The challenges…

  • Your ideal customer is hard to find.
  • Most people are not a good fit.
  • Executives are busy.
  • Email inboxes are overloaded.
  • Gatekeepers guard decision makers.

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Why now…?

Online is the only place to go…

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Who does this work for?

(NEARLY) ANY B2B COMPANY

  1. Information Technology
  2. Marketing and Advertising
  3. HR, Staffing, Recruiting
  4. Computer Software
  5. Financial Services
  6. Education, Schools, Courses

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Hey!

I’m Anthony

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  • IBM
  • Mobile app development
  • Modern Media

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The Switch

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The Switch

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Example

Works for B2B & Online Businesses.�

Online Medical Software

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modernmedia.io

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Example

Sales Team Recruiting

modernmedia.io

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Agenda

  • LinkedIn Organic
  • LinkedIn Advertising
  • Advanced Tips & Tricks

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LinkedIn Organic

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LinkedIn Organic Strategy

Just like ‘real life’

  1. Appearance
  2. Network
  3. Develop Relationships

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Optimize Your Profile

Catch their attention

  • Headline
  • Job information
  • Featured
  • Articles
  • Company Page probably ranks pretty high
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modernmedia.io

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Optimize Your Company Page

Give them a reason to engage

modernmedia.io

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Grow Your Network

Can’t bump into people at the coworking space right now…

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So do it on LinkedIn.

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modernmedia.io

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Engage Your Network

Build relationships

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LinkedIn Search

Search for people searching for you.

There are people on LinkedIn posting to their networks, looking for help and connections.

Search using the top bar or mobile app.

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Continue the Conversation

Connecting is just the start.

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LinkedIn Ads 🔥

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LinkedIn Ads Strategy

  1. Audience
  2. Offer
  3. Ad
  4. Funnel
  5. Follow-Up

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Audience

LinkedIn is a great place to find niche decision makers at scale.

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Offer

Align with your product/service and keep the barrier to entry low.

Top of Funnel - Low Friction

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Bottom of Funnel - High Friction

Checklist

Guide, Report, Whitepaper

E-Book

Case Study

Webinar

Trial, Demo, Call

Purchase

The Perfect Lead Magnet: modernmedia.io/perfect-lead-magnet/

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Ad

Types

Choose your weapon 🤺

modernmedia.io

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Sponsored Content

The money maker

modernmedia.io

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Sponsored InMail

New

Conversation Ads!

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Lead

Forms

Auto-filled

professional info 🙌

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Advanced

Tips & Tricks

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“Social Seller Index”

linkedin.com/sales/ssi

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Boost your rating, boost your reach.

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Spy on LinkedIn Ads

🕵️‍♂️

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LinkedIn Insight Tag

Freeeee leads

modernmedia.io

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Examples

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Examples

E-Commerce SaaS Platform Signs-Up 41+ Leads/Month

modernmedia.io

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Examples

National Logistics Company �Recruits 597 Applicants

modernmedia.io

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Examples

IT Software Provider �Gets 32 Leads/Week

modernmedia.io

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Next steps…

  1. Q&A�
  2. Questions, Speaking/Podcasts, Work with us: anthony@modernmedia.io�
  3. Read more about LinkedIn Funnels and How To Create The Perfect Lead Magnet�
  4. Join our groups:� * facebook.com/groups/linkedin.advertising/� * linkedin.com/groups/4237328/�
  5. Download The Modern Guide to Lead Generation: modernmedia.io/guide

modernmedia.io