Inflatable party equipment rentals
Inflatable party equipment rentals
Dec 29, 2024
Arena Systems Inc.
Opportunity overview�Opportunity cost�Minimal viable product�Minimal viable marketing plan
Tracking & KPIs
Bonus resources
01
02�03�04�05�06
Opportunity overview
01
Opportunity overview�Setting the stage
What we do
Provide entertainment & party supplies for private events using inflatable rentals as the primary service offering.
How we do it
By purchasing inflatables at bargain prices and renting them to clients at prices that deliver healthy margins while making consideration of delivery, setup, maintenance, equipment cost & it's yearly devaluation
Why we’re doing it
Many event planners have short term needs for party inflatables, but don’t want to be inconvenienced by owning them outright. Additionally, many don’t have room to store them. As-needed rentals are their most viable option.
Inflatable party equipment rental business plan
What
Why
How
It’s important to understand the following: For most people, renting an inflatable on an as-needed basis is almost always a more logical decision then owning outright.
Researching, purchasing, storing and maintaining a quality inflatable is not something that most people should be troubled with. There’s also safety & insurance considerations that could keep businesses from managing this type of activity all together.
Paying a premium to rent an inflatable is worth any possible inconvenience that could come from owning it outright.
Opportunity overview
Running an inflatable party equipment rental business
Cross-sell opportunities
Some of the potential services available for cross-selling.
Opportunity cost
02
Opportunity cost: The value of one alternative relative to the value of the next best alternative.
This cost is not always financial. It makes consideration of market competition, penetrability, startup costs, time to validate the idea, and more.
At Arena, we don’t explore high opportunity cost ventures; inflatable party equipment rentals aren’t one of them.
Opportunity cost
Opportunity cost�Arena opportunity Venn
Inflatable rental
business
Low startup cost
Negligible operating costs
Unconventional
Inflatable party equipment rental business plan
The inflatable party equipment rental business is unconventional and it’s low startup costs make it an opportunity worth considering. Renting inflatables involve negligible labor & operating costs, since the correct inflatable requires little-to-no maintenance, and there aren’t large staffing needs. Inflatable repair expertise is not required, since maintenance can be outsourced to a third party.
Pairing inflatable rentals with the varying cross-sell opportunities available make this a penetrable opportunity ripe for disruption. Despite it’s “boring” nature, our mouths water at the thought of exploring this idea.
Minimal viable product plan
03
Minimal viable product plan
Plan
Do
Act
Check
Inflatable party equipment rental business plan
Resource: Learn more about the DPCA framework.
Disclaimer: None of these blueprints are complete. Rather, they are intended to reduce friction as you start your business. Meaningful refinement can only happen through continuous effort & ideation.
Plan, Do, Check, Act: Also known as the PDCA cycle, this project management framework helps businesses drive continuous improvement across their products & services.
We strongly recommend that you pair our product plan with the PDCA framework in your workstreams to help identify efficiencies in the opportunity as they arise.
Transportation method (i.e. a utility trailer)
Bounce house
Minimal viable product plan: Equipment
Good artist copy,�great artists steal.��Don’t reinvent the wheel.��Copy your competition’s homework (see bonus section) by listing the exact inflatables & services they have available in their inventory.
Sell before you build.���Low on capital? Pre-sell.��List inflatables first; only purchasing them once you see what would rent most frequently.
Sourcing equipment
Keep it simple. Use Facebook marketplace to source inflatables that you need. To begin your fleet, you don’t need brand new equipment.
The cheaper you can acquire inflatables, the better return you can yield during it’s rental history (more on this later).
That said, don’t focus on purchasing cheap. Instead, focus on value. Some due diligence will be needed during the purchasing process. Yes, you will need to haggle for better prices.
Startup costs: $1,100
It’s in our estimation that startup costs for this business are in the $1,100 range.
This includes both your initial bounce house and marketing costs slated to be discussed shortly. This cost does not make consideration of your transportation needs.
To start this business, borrow a truck or trailer. If you can’t do that, put a hitch cargo carrier on your car.
Instructions are self-explanatory for event inflatable rentals.��01. Source quality inflatables at bargain prices.�02. Find potential customers.�03. Rent at the highest reasonable price.���You can measure “reasonable” by looking at your inflatable occupancy rate. Healthy occupancy rate = healthy rental rates.
Occupancy rate
There isn't much information related to inflatable rental occupancy rate recommendations. That said, given our low operating & labor costs, it's appropriate to aim for 50% or above.
Dollar utilization rate
Target a 60-70% dollar utilization rate for your fleet of inflatables. Meaning that after a year, each inflatable should earn you 60-70% of it's total acquisition cost.
Dollar utilization rate = annual rental revenue divided by the original cost of the rental purchase.
Minimal viable marketing plan
04
Minimal viable marketing plan
In the spirit of retaining modularity, we’ll host most in-depth marketing plans outside of this deck. This plan only contains the essentials to get started.
More marketing resources available @ arena.xyz
Phases�Going from 0 to 1
Minimal viable marketing plan
Follow this blueprint to build the marketing & sales plan you’ll need to acquire your first customer.
01 Create front door
Look like someone worth doing business with. Take a day to build a website (with basic pages) and a logo, fast. Done beats perfect.
02 Craft your offer
Use our available marketing & sales resources to craft an offer that your leads can’t refuse.
03 Source your leads
Use our marketing resources to create a list of places you can use to source high-propensity leads
04 Close your leads
Use your offer to close prospects that your lead generation provides. Repeat the process. While looking for ways to drive efficiencies in the business.
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01 Create front door��This step is self explanatory. Register your domain, create your website, get custom email, etc.
02 Craft your offer��Copy your competition’s homework by calling or emailing as a cost-conscious prospect interested in becoming a customer.���Take any meaningful learnings, and use them to your benefit within your sales process.
03 Source leads
Use Facebook Marketplace, Craigslist & relevant marketplace sites to promote your inflatables.
For post inspiration, look at the content that competitors are posting, and use existing marketplace content.
04 Closing leads��As previously stated; Good artists copy, great artists steal. F*ck political correctness, don’t reinvent the wheel. ��Copy your competition’s homework (see bonus section) by calling as a prospect and repurposing their sales pitch.
Use their sales pitches as your own personal money printer until you have resources to experiment.
No process is perfect on day 1. Remember to refine your workflows each week.��Improve your offer�Improve your prospect sourcing�Improve your close rates
For a step-by-step marketing plan, follow this four week calendar. →
Marketing plan
First four weeks
Use this four week marketing plan to kickstart your business & get your first ticket customer. Apply the PDCA framework along the way to drive efficiencies along the way.
Week 1
Note: Recommended website builders, themes, business names & domains available in bonus resources.
Week 4
Week 2
Minimal viable business plan
Week 3
NOTE: Additional resources @ arena.xyz
Disclaimer
Plan
Do
Act
Check
Inflatable party equipment rental business plan
Resource: Learn more about the DPCA framework.
Remember: As previously stated. None of these blueprints are a one-size-fits-all solution, and neither are they complete. Meaningful refinement can only happen through continuous effort & ideation.
As you develop your business, remember to apply the PDCA framework:
TDLR: Continuously look for leaks in the business, and fix them.
Tracking & KPIs
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You’ll struggle to identify opportunities & track growth if you don’t measure what matters.
Use Arena’s free dashboard to:
Tracking & KPIs
Setting KPIs
The following set of instructions require our dashboard, available @ arena.xyz
You can complete this process using other business dashboards following similar steps.
Identify KPIs
Identify the KPIs that are most suitable for the opportunity (provided on the following slide).
Set Targets
Set recurring growth targets that you would like to achieve based on your personal level of commitment.
Set Actuals
As you progress, make sure you update your “actuals” table to reflect your performance.
Trailer rental KPIs
Revenue per rental
Average rental duration
Maintenance costs
Dollar utilization
Operating costs
For more KPIs: https://arena.xyz/the-dashboard
Monetary?
Y
Y
Y
N
Y
Description
Income generated from each transaction, helping you identify the most profitable equipment.
How long your rental equipment is rented for, on average.
How much it costs you to maintain the equipment.
The annual rental revenue relative to the total acquisition cost of the equipment you’re renting.
Expenses that you incur to run day-to-day operations.
KPIs
Measure your performance
Use the Dashboard, Tracker, and Summary tabs to track your performance over time.
Bonus resources
05
Bonus resources
Recommended digital tools
Tools & resources
Domain names
Website builder
Website themes
Stock photos
Email newsletter software
Meetings
Business phone number
Email accounts
We’ve extensively researched the best digital marketing resources & tools. These are our recommended resources.
For the ultimate toolkit: https://arena.xyz/the-toolkit
Bonus resources
Business names & available domain names
Available business & domain names
Momma Bear Rentals
Blast Off Rentals
Rent a Slide
Giggle Rent
Soar Party
Caliber Rentals
Safely Bounce
Luna Inflatables
mommabearrentals.com ✅
blastoffrentals.com ✅
rentaslide.com✅
gigglerent.com ✅
soarparty.com ✅
caliberrentals.com ✅
safelybounce.com ✅
lunainflatables.com ✅
Note: These domain names are available at a first come, first serve basis.
Austin, TX
Miami, FL
Denver, CO
Los Angeles, CA
Exemplary inflatable & party equipment rental companies
Competitive research
Questions?
Contact
hello@arena.xyz
arena.xyz