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Tips and tools for videographers: B-roll, lighting and updated lower thirds

Published July 26, 2019�Presented as part of the Marketing Academy and organized by the Enterprise Marketing Hub

Digital Camp 2019.

.July 26, 2:30–3:15 p.m..

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Today’s presenters

Ryan Fitzgerald�The Hub�Senior Creative Producer

Ruben Tinoco�The Hub�Senior Multimedia Developer

Jordan Currier�The Hub�Multimedia Developer

Dana Lewandowski�The Hub�Multimedia Specialist

Please replace gray boxes with photo of presenters. Delete extra boxes.

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How to capture

the best b-roll

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The process.

When we are presented with a project, we need to determine the purpose of the video and who our audience is.

Then, if time allows, we scout locations; could be for an event, or interview locations with talent.

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Directing.

Layers of branding

Determine your location on campus
Updated logos
Be subtle with positioning of branded materials.
Move obstructive objects from shots (water bottles)

Working with talent

Don’t draw attention to the camera.
Capture their authentic emotions.
Provide specific direction, but also encourage spontaneity.

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Directing.

Things to avoid

Passive/bored faces
Gum chewing
Trash on the ground
Wide open, empty spots on campus

Things to encourage

Group collaboration
Diversity
Gold & maroon clothing

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Filming.

Get in the action �(within reason)

Don’t be disruptive in classrooms.
Capture faces, emotion.

Create a scene

Tight, medium, wide, different angles
Different focal lengths
It’s okay to stage certain things, take control when possible.

Technical execution

Give yourself options, overshoot
Hold for “pad”, allows us to repurpose footage
Don’t be afraid to get off the tripod

*Model release forms located on the brand guide brandguide.asu.edu/executing-the-brand/photography/rights-and-contracts

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Editing.

Creating comps

For your own archiving purposes.
“Evergreen” b-roll that can be repurposed.
Export in the highest resolution possible.

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Examples of successful shots.

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Three-point lighting and how it creates shadows. �.and separation.

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.What I see when I walk into a room.

2. Can I control these sources?

Can emitted light sources be turned off �or dimmed?

Overhead lights
Practical lights

Can natural light sources be controlled or blocked?
Does the bounced light need to be flagged off or controlled?
Will the lighting evolve throughout your shoot?

1. Where is light coming from?

Emitted light sources?
Natural light sources?
Bounced light?

3. What is a good place to set up?

How can I use the room to my advantage?

Room size?
Large room = depth
Small room = less light necessary! (small rooms can be tough because of reflection)

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.Three-point lighting.

Images from the article:�“SHOT CRAFT” by Jay Holben ASC Magazine, July 2019 issue.

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.The three lights are.

“FILL”

“KEY”

“KICKER”

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.The Key.

Provides shadows

Gives direction

“Main light”

Images from the article:�“SHOT CRAFT” by Jay Holben ASC Magazine, July 2019 issue.

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.The Fill.

Fills in shadows

Provides softness

“Secondary light”

Images from the article:�“SHOT CRAFT” by Jay Holben ASC Magazine, July 2019 issue.

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.The Kicker.

Can appear to be the brightest

Provides separation from background

“Backlight”

Images from the article:�“SHOT CRAFT” by Jay Holben ASC Magazine, July 2019 issue.

(aka backlight, rim light, edge light, separation light, “hair light” could be a touchy subject.)

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.Lighting Style “Rembrandt Lighting”.

Images from Pinterest

Just like Rembrandt painted faces

Creates appealing shadows on the face

Can be slimming

Lights up both eyes

Look to create a triangle of light underneath the eye furthest from your Key light.

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Images from Pintrest

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.Why?.

.Because it helps to tell the story..

Creates Depth

Separation from background or other elements
Helps give a 3D effect

Attractiveness

Appealing shadows
Fill in to remove excess shadows
Looks cool!

Points Attention

#1 - draws the viewer’s eye to the subject
Tells the viewer what is important in the frame
When we give attention to subjects, people tend to listen better.

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.Recap: Things to ask yourself when you. �.set up interview lighting..

2. How will you set up your light sources to work within the room?

Try to not fight natural sources like windows, work with them if you can.
Identify your sources:

Key
Fill
Kicker

1. What is going on in �the room?

What lights already exist in the space?
Can you control those sources?
Identify what other bounced light might affect your subject.

3. Is your setup drawing attention where you want it?

Is the Key giving nice shadows?
Is your Fill removing unwanted harsh shadows?
Are you creating separation?

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Graphics package/

lower-thirds

update.

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.mogrt

(Motion Graphics Template)

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Quick preview

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.Adobe update from April.

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Takeaways

For more information: Brandguide.asu.edu

Lower-thirds and After Effects: rtinoco@asu.edu

B-roll comps and strategies: dnlewand@asu.edu or jcurrier@asu.edu

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Directing.

Things to avoid

Passive/bored faces
Gum chewing
Trash on the ground
Wide open, empty spots on campus

Layers of branding

Determine your location on campus
Updated logos
Be subtle with positioning of branded materials.
Move obstructive objects from shots (water bottles)

Working with talent

Don’t draw attention to the camera.
Capture their authentic emotions.
Provide specific direction, but also encourage spontaneity.

Things to encourage

Group collaboration
Diversity
Gold & maroon clothing