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“The Best of Both Worlds”: Leveraging your Celebrity and Leadership for Recruitment

By Luke Farrell, Will Germaine, and Grace Tweedy

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Table of contents

02

04

01

03

Introductions

Involvement Web: Showing how connected you are to campus

Hitting the Big Time

Successful recruitment strategies

About us

Activity Time!

Celebrity Status

Creating interest on campus

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About us

01

A little be about us and our institutions

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Hi! I’m Will

  • Senior Community Health Major
    • Chemistry & Civic Engagement Minor
  • Hofstra University
  • 3+ years
  • Student Government President
  • Sigma Alpha Epsilon Social Chair
  • Phi Delta Epsilon
  • Resident Assistant
  • Head Orientation Leader
  • I’ve been to 11 countries!

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Hi! I’m Luke

  • Senior Mass Media Studies and Psychology Major
    • Leadership Studies Minor
  • Hofstra University
  • 3+ years
  • WRHU-FM
  • Senior Resident Assistant
  • Head Orientation Leader
  • I write parody songs for fun!

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Hi! I’m Grace

  • Junior at Western Kentucky University
    • English for Secondary Teachers & Literature
  • 1 year
  • Delta Zeta President
  • Ambassador for The Mahurin Honors College
  • Mahurin Honors College Orientation Leader
  • Co-President of Honors Social Planning Board
  • I have a twin brother!

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WESTERN KENTUCKY UNIVERSITY

-Public University

-Bowling Green, KY

-18,000 Students

-Over 350 Student Organizations

-43 Tour Guides

Big Red is our mascot

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HOFSTRA UNIVERSITY

-Private University

-Hempstead, NY

-10,000 Students

-Over 200 Student Organizations

-86 Tour Guides

Kate and Willie are our mascots

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Why are we recruiting?

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Activity

02

Grab a sheet of paper & pen

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Involvement Web!

Write you name in a circle and write 5 branches of your campus involvement: Leadership positions, clubs, majors, minors, etc.

Write 5 names of people you know by each involvement

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03

Celebrity Status

Interest through involvement

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Celebrity Status

  • Feed into your celebrity status
    • @sightingsoftourguidegrace
    • Encourages positive student interaction during tours
    • Creates a personable connection for interest in the application process
    • Creates an approachable way to view campus

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Celebrity Status

  • Other Involvement
    • CLubs
      • SGA
      • CSA
      • BSU
    • Organizations
      • FSL
      • WRHU
    • Residence
      • Building Chats
    • Campus employment
      • Orientation Leader
      • Resident Assistant

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Celebrity Status

  • Media Outputs
    • Youtube Marketing Campaigns
    • TikTok videos
    • Contact a Pride Guide Page

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04

Hitting the Big Time

Successful Recruitment Practices

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Hitting the Big Time

  • Various informational opportunities
    • Sopho(Be)more
    • Interview Days
    • Student Club Fairs
  • Email efforts and word of mouth
    • Wearing your ambassador merch

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Hitting the Big Time

  • Advertising for WKU Tour Guides
    • Student wide emails
    • @wkutourguides instagram
    • Word of mouth

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Thanks!

Question? Contact Us!

grace.tweedy334@topper.wku.edu

@grace.tweedy

@sightingsoftourguidegrace

wgermaine1@pride.hofstra.edu

@willthg

linkedin.com/in/willgermaine

lfarrell1@pride.hofstra.edu

@hofadmission

linkedin.com/in/luke-p-farrell

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