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MAKING SOCIAL MEDIA WORK

FOR YOU & YOUR BUSINESS

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YVONNE ASHTON

Marketing Director

Mayesh Wholesale Florist

LAUREN STREETER

Event Director

Diversified Communications/Floriexpo

PRESENTED BY:

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SOCIAL MEDIA TOOLS

MAINTAIN BRAND STANDARDS, CONTENT CREATION & POSTING

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GUIDELINES

BRANDING GUIDE

Outline for your locations and teams your brand logos, colors, fonts, and voice to help ensure consistency.

SOCIAL MEDIA GUIDE

Create a document for your social media managers that oulines best practices in:

    • Profile & bios
    • Bio links
    • Post frequency & times
    • Content and caption ideas
    • How to use certain features
    • What tools are available to help with managing social
    • And basic Dos & Don’ts

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USEFUL APPS

HIVE - PROJECT MANAGEMENT

HUBSPOT - CRM & SOCIAL SCHEDULING

META - SOCIAL EDITING / ADS

CANVA - DESIGN CONTENT

GROUP CHAT - COLLABORATING

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ROOM TO IMPROVE

HOW TO GET THE

MOST FROM YOUR SOCIALS

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IMPROVE YOUR GRAM GAME

YOUR BIO

    • List your location
    • Update your links in bio

BE MORE ENGAGING

    • Ask a question to encourage engagment
    • Use the story stickers
    • Reply to your DMs and comments

CONTENT

    • Mix it up
    • Batch processing
    • Archive

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QUESTIONS?

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CONNECT WITH ME

EMAIL

yashton@mayesh.com

ADDRESS

1456 NW 82nd Ave. Miami, FL 33126

SOCIAL MEDIA

@mayeshwholesale