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ACA ZIP plan finder

Q1 2024

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Current state

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Right now, users are taken to HealthSherpa regardless of what ZIP code they enter resulting in dead ends if there aren’t plans in their area.�We’re hoping to solve for this by keeping users on uhc.com and offering other options to try.

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Modal solution

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User enters ZIP code and hits “Shop ACA plans”

If ZIP code determines that plans are not available on HealthSherpa a modal pops up with dialogue to help re-direct user

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County selector may pop up if plan availability is determined by counties within a ZIP code

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Messaging that shows if HealthMarkets digital experience and uhone call center plans are available to the user

Messaging that shows if no other uhc options are available to the user

Phone number drives to UHOne call center agents who to sell multi-carrier ACA plans

Button CTA links to - shop.healthmarkets.com

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Messaging that shows if user is in a state-based marketplace (SBM)

Final list of states still in progress

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Inventory of where this ACA ZIP plan finder would be used

I&F – geo targeted version

UHC proper ACA LP

Microsite ACA LP & personalized experiences

All Spanish versions – would need translations

Footer of any ACA specific page

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Abyss: Modal

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Alternative solutions

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On-page interaction

User enters ZIP code and hits “Shop ACA plans”

If ZIP code determines that plans are not available on HealthSherpa the ZIP plan finder is replaced with information to re-direct the user

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Interstitial or additional page

User enters ZIP code and hits “Shop ACA plans”

If ZIP code determines that plans are not available on HealthSherpa the user is taken to a new page with information to re-direct the user