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CENSUS OPERATIONS WEBINAR SERIES:

Preparing for the 2020 Census to Go Door-to-Door (NRFU)

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Hosted by: The Census Counts Campaign and the Funder’s Census Initiative

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The Census Counts Campaign

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The Census Counts campaign, which is housed at The Leadership Conference Education Fund, brings together community-based organizations across a wide spectrum of advocacy: civil rights, immigrant, LGBTQ, disability, infant and child, poverty and homelessness, faith-based, labor, health care, education, youth, and more. Through education, training, organizing, and outreach, these organizers and advocates are working to ensure communities the census has historically missed are counted in the 2020 Census.

www.CensusCounts.org

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Welcome!

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David Martinez III

Director of Capacity Building and Community Engagement, Vitalyst Health Foundation

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Terri Ann Lowenthal

Census Consultant, Funder’s Census Initiative

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Lizette Escobedo

Census Director, NALEO Educational Fund

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Cassandra Jennings

President and CEO, Greater Sacramento Urban League

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Historically, African Americans have been undercounted each decade.

Approximately 3.7 million African Americans were entirely uncounted in the 2010 Census.

The 2020 Census raises new risks and uncertainties

that put an already vulnerable Black count at extreme risk.”

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National Response Rate -62.0%

California Response Rate -63.2%

Sacramento County 2020 Response Rate -68.6%

Sacramento Low Income Zip Codes Response Rate -55.04%

Sacramento County 2010 Response Rate -70%

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Census 2020

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NRFU Community Partners Strategy

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Non Response Follow Up (NRFU) Strategy

  • Drop Door Tags in low response Census Tract neighborhoods: Oak Park, Fruitridge and Del Paso Heights
  • Caravan through Low Response targeted neighborhood with elected officials and neighborhood leaders gaining awareness and increasing Census completion percentage 5%
  • Ensure participant receive gift upon Census form Completion
  • Live-streamed Social Media Concert

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Census Tract Neighborhood Outreach

CARaVAN

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Questions?

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Thank you!