Makeup over the decades
Juliana Ramírez López
2020
Irene Castle (1910)
The beginning of the industry we know today. Makeup became more acceptable for the everyday woman and some of the biggest players in the cosmetics game stepped up on the scene such as Maybelline, Max Factor, and L’Oreal.
Clara Bow (1920)
Woman were beginning to take a more prominent role outside of the home and rules for them were changing significantly. Their choice of style and makeup were a way of celebrating this and life after the destruction caused by world war 1.
Joan Crawford (1930)
The rise of Hollywood icons such as Marlene Dietrich and Joan Crawford saw a more refined look become popularized in comparison to the 1920’s. This was also a result of being in the aftermath of the Great Depression.
Grace Kelly (1940)
Rationing and scarcity of materials due to World War II meant that makeup options were limited. Silver screen actresses were idols of a more sophisticated and natural beauty, which began the trend of a more “neutral” look.
Marilyn Monroe (1950)
The post-war era of the 1950s saw the introduction of cinema in colour and incredibly glamorous stars such as Marilyn Monroe. This encouraged a trend of woman feeling to look flawless all the time.
Twiggy (1960)
With women's rights movement taking off, the focus of this decades makeup trends shifted away from glamour and towards simplicity. When women were to get glammed up, the main focus was on heavy eye makeup.
Jerry Hall (1970)
With the boom of the music industry, the 70s saw a decade of big hair, glitter and disco. As well as this, an increased awareness of skin health lead to a greater emphasis on tinted moisturizer and fake tans.
Blonde (1980)
Following an economic boom, and women gaining stronger and more powerful roles in the business world the 80s trend was all about going big. With music icons such as Blondie and Madonna leading the way in style, it was all about vivid colors.
Kate Moss (1990)
Known as the “she of the supermodel”, the 90s saw the introduction of more seperate sub-cultures, which held their own individual looks, such as grunge and goth.
Britney Spears (2000)
The noughties saw a mix of trends, mostly inspired by the teen pop stars which were taking over the music scene at the time. Following their lead meant applying lots of glitter, shimmer, and gloss, not to mention layers of fake tan.
Cara Delevingne (2010)
With beauty bloggers quickly becoming the new celebrities of this century, the 2010s has seen it become easier than ever to master any makeup look. Two trends heavily featured throughout the decade so far have been fuller brows and face contouring.