VENDOR �EDUCATION
PRESENTED BY MARK MORRISON
WHAT IS THE PURPOSE OF AN AUCTION? �
To expose a property to multiple parties and allow them to compete on a specific date, in an open and transparent environment to achieve fair market value.
WHAT ARE THE BENEFITS?
AGENT
VENDOR
BUYER
A FEW FACTS ABOUT AUCTIONS�
CONVINCING OWNERS TO AUCTION �
WHY DO AUCTIONS WORK IN TRANSITIONING MARKETS?
HOW TO COMMUNICATE WITH VENDOR DURING CAMPAIGN
SETTING THE RESERVE PRICE
PRE-VENDOR DISCUSSION
HOW TO “BRIDGE THE GAP” ON AUCTION DAY
SCENARIO 1
Quoting $1,200,000, 3 registered, Bidding started $1,075,000, multiple bids up to $1,215,000 and bidding stalls; Vendors Reserve $1,300,000.
Tip: Be confident that you have achieved within your quoting range. Remind vendors how many parties have participated. Ask Yes/No questions, not the time for discussion.
SCENARIO 2
Question 1: What should the agent do PRIOR to the auction.
Question 2: How do you deliver bad news? Auction day or prior?
Question 3: Would you accept their Vendor Bid of $2,450,000? Why?
Question 4: Should you run the auction? Yes or No?
Question 5: Should the vendors be present?
Question 6: What are the next steps after auction IF you chose to run it?
Tip: Be very careful where your Vendor bid is placed. Sometimes the best way to educate an owner is to show them.
SCENARIO 3
Quoting $1,300,000. 40 enquiries, 4 interested parties, 3 contracts holders, 2 weeks out from auction, party offers in writing $1,350,000 prior to auction. Likely at this stage 2 others parties are still interested.
Question 1: What do you do and what do you advise your vendor?
Question 2: What would the buyer need to effect this sale?
Question 3: How do you communicate this interest to your other interested parties?
Question 4: Can you declare the exact offer?
Question 5: How will this effect the campaign and IF you don’t accept, what do you need to change?
Tip: Market dynamics have shifted so offer MUST be considered. Bird in the hand. Qualify your buyers position as best as possible as accepting COULD cost the vendor a lot of money.
TOP 10 MISTAKES AGENTS MAKE WITH VENDORS DURING CAMPAIGN
OWNERS NEED TO KNOW AND UNDERSTAND THIS
BUYER�EDUCATION
PRESENTED BY MARK MORRISON
VENDOR / BUYER – 50/50 FOCUS
IMPORTANCE OF GETTING YOUR QUOTE PRICE RIGHT!
WHAT CAUSES A LIMITED RESPONSE?
DURING THE CAMPAIGN
PHONE ENQUIRY VS EMAIL ENQUIRY
PHONE
GETTING A BUYER TO AUCTION
WHAT DO ALL BUYERS OF AN AUCTION PROPERTY WANT TO KNOW?
PRE-AUCTION CHECKLIST
PRE-AUCTION CHECKLIST (CONT…)
AUCTION �FLOOR �NEGOTIATION
PRESENTED BY MARK MORRISON
WHAT INFORMATION TO HAVE FOR THE AUCTIONEER PRIOR TO AUCTION
It is imperative that have all of the necessary information at your fingertips prior to meeting with the auctioneer. Some of the major questions we will ask are as follows:
WORKING THE AUCTION FLOOR
HOW TO ASK FOR AN OPENING BID?
BIDDING FOR THE FIRST RIGHT �TO NEGOTIATE
HOW TO “BRIDGE THE GAP” ON AUCTION DAY
SCENARIO 1
Quoting $1,200,000, 3 registered, Bidding started $1,075,000, multiple bids up to $1,215,000 and bidding stalls; Vendors Reserve $1,300,000.
Question 1: Who do you speak to first? Why?
Question 2: Who do you avoid? Why?
Question 3: What to say to vendor? (brief)
Question 4: How to present counter-offer to the highest purchaser?
Question 5: How to finalise agreed offer with Auctioneer?
Question 6: What to do if an agreement can’t be reached?
Tip: Show Reserve & Will you pay it? What will you pay? Short sharp communication. Ask Yes/No questions, not the time for discussion.
SCENARIO 2
Question 1: What should the agent do PRIOR to the auction. (Discuss honesty or game)
Question 2: How to encourage a buyer to make an opening bid when they are the only ones?
Question 3: Once offer is received, what is the next step?
Question 4: Should we exercise a vendor bid? If so where? How do we communicate to buyer?
Question 5: What is my dialogue to encourage a bid beyond a vendor bid?
Question 6: What to do if buyer does not increase from original offer of $2.3M?
Tip: Consider Vendor Bid (discuss), dialogue: nothing under x will be “considered”, anything above it will
SCENARIO 3
Quoting $2,300,000. 4 Registered. Bidding starts at $2.2m and runs efficiently, until it stalls at $2,420,000; Reserve $2,400,000
Question 1: Who do you speak to first? Why?
Question 2: When do you confirm the property will be sold? How? Why?
Question 3: What to say to vendor? (brief)
Question 4: How do I ask the buyer for more money? Should I?
Question 5: What if the buyer says NO! Discuss Auctionworks experience.
Tip: Just because you have hit reserve, doesn’t mean you can’t ask for more money. Discuss Neil Jenman.
TOP 10 MISTAKES AGENTS MAKE ON AUCTION FLOOR
COMPLIANCE�CONTRACTS�LEGALITIES
PRESENTED BY MARK MORRISON
HOW TO EXCHANGE A CONTRACT
HINTS
CONTRACTS
THE MOST IMPORTANT DOCUMENT IN THE TRANSACTION
REDUCED DEPOSIT CLAUSE
DIRECTOR’S GUARANTEE
UNDERQUOTING LAWS
UNDERQUOTING LAWS – FAQS?
QUESTIONS EVERY AUCTION AGENT SHOULD BE ABLE TO ANSWER:
Current NSW Drivers License will suffice or a form of photo id (e.g. passport) together with institutional proof of address.
Agents, Auctioneer and an officer of Fair Trading. Vendors may not view the bidders register.
A letter of authority must be signed by all directors authorising an individual to bid on their behalf and a copy of the companies ABN.
SEE NEXT PAGE
NO, not until exchange
YES
All company directors or company secretary
Yes but preferably in writing
Yes but not to be encouraged and auctioneer must advise
QUESTIONS EVERY AUCTION AGENT SHOULD BE ABLE TO ANSWER (CONT…):
Depends on circumstances of the sale
Always rely upon the higher reserve
No, must be one increment below otherwise we are obligated to sell
If the written reserve is reached or if the vendor authorises the auctioneer to accept a lesser figure.
YES
QUESTIONS EVERY AUCTION AGENT SHOULD BE ABLE TO ANSWER (CONT…):
When the purchaser defaults or when authorised in writing to do so
In NSW a bidder can retract their bid right up until the fall of the hammer.
No but discuss benefits
FOR DISCUSSION
NO
QUESTIONS EVERY AUCTION AGENT SHOULD BE ABLE TO ANSWER (CONT…):
Exchange requires a purchaser and vendors signature upon a contract together with a form of cash consideration from the purchaser
NOT NECASSARILY
FOR DISCUSSION
No but it will if we continue to use it
Where a bidder intentionally attempts to disrupt an auction or unreasonably influence another bidder.
QUESTIONS EVERY AUCTION AGENT SHOULD BE ABLE TO ANSWER (CONT…):