Protein Supplements: ��Wellness-first products that support everyday routines and long-term lifestyle goals - from supplements and functional nutrition to fitness and recovery�

Sampling��High-conversion strategies tailored to this category to drive discover, build trust, and convert intent into repeat purchase. �

Food & Bev

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Functional Beverages: �

Everyday products that fit seamlessly into daily routines, driving discovery through creator-led education and authentic experiences.

Frictionless Sampling & Affiliate Community Growth

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Drive product trial through frictionless sampling while building an engaged affiliate community that fuels awareness, trust, and authentic content.

Beauty & �Personal Care

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Haircare:

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Highly visual, routine-driven products that thrive through educational content, creator transformations, and authentic recommendations.

Affiliate Engine & Creator Scale

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Developed a high-performing affiliate ecosystem that accelerated creator acquisition, increased content velocity, and established the brand as a Top 5 Haircare seller on TikTok Shop.

Beauty & �Personal Care

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Accessories: �

The leading washable, reusable makeup remover cloth is a live selling favorite, combining instant, demonstrable results with seasonal collections & sustainability messaging to create engaging, conversion-driven content.

Virtual Bundles x Live Selling

�Drive higher conversion and average order value (AOV) through live selling and exclusive virtual bundles that encourage complete routine purchases and limited-time urgency.

Pillows:�

Everyday essentials that blend comfort and function - designed for the ultimate sleep.

Brand Live Selling:��Highlighting the full assortment through live demos, flash sales, and bundles to showcase cooling sleep technology and drive conversions.�

Home & Lifestyle Brand