Problem of women entrepreneur
Dr.K.VANITHEESWARI,Ph.D.,
Assistant Professor,
PG and Research Department of Commerce
C.P.A College, Bodinayakanur.
PROBLEMS OF WOMENS ENTREPRENEUR�Entrepreneurial ventures face various challenges in the Indian commercial space. And, the problems faced by women entrepreneurs are grave. They have many more barriers than men do. They have to face multiple challenges in starting and managing a business. They are posed with challenges in the form of social pressure, gender inequality, lack of knowledge and finances.
Funding is the soul of any entrepreneurial venture. Most of the women entrepreneurs find it difficult to get funding for their business ideas.
Women are considered as the primary caretakers of the family and home. They are constantly under pressure to manage their work and life.
Dr.K.VANITHEESWARI,Ph.D.,Assistant Professor, PG and Research Department of Commerce C.P.A College, Bodinayakanur
Although society is changing and men and women are being called equal, but gender inequality still exists. Even after the governmental efforts for women’s empowerment, women are still struggling to get recognised.
Risk-taking and failure go hand in hand with entrepreneurial ventures. Women, by nature, fear to take risks and experiment. They are weak at mastering the art of snap decisions, experimental strategies, and innovative changes.
The main problem that women entrepreneurs face everywhere is an unfavourable and unsafe environment. Women owners always require a male partner to be with them during business deal meetings or negotiations.
Some sectors in the country are still male-dominated. Women entrepreneurs find it challenging to enter into those sectors due to a lack of knowledge of the industry, relevant industry contacts, processes, and mechanisms.
Women entrepreneurs in India have limited access to the professional networks. Due to the stronger hold of men in these networks, women find it difficult to navigate to such spaces. Thus, they miss opportunities for business growth. Also, it is challenging for them to find vendors, and collaborators and build social capital.
Women entrepreneurs lack previous experience in running a successful business. The reason behind this inexperience is the lack of basic and higher education among women in India. This results in female entrepreneurs lacking the knowledge required for running a business.
Women are not supposed to travel alone or stay alone at hotels. It is a safety concern for them. Also, women are still far behind in owning or driving vehicles. These factors restrict the mobility of female entrepreneurs.
One of the major problems faced by women entrepreneurs in India is the lack of enough positive role models. Women are not able to imagine their way to success. They find it challenging to find women mentors who can groom them and provide feedback.
Thank you