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Remo Design Studio Marketing Strategy

Corporate Branding Strategy for Singapore Market - New Dinnerware

Group 4

Lex, Alexis, Gabriel, Sarita, Courtney, and Nina

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Background

Remzi and Tayfun are owners of the brand
One-of-a-kind artful tableware with inspiring
Remzi

Autistic and nonverbal
Expresses himself through drawing and sculpture
Communicate in ways beyond words

Now entering into the Singapore market

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Target Audience

Humanitarians

Hipsters

Art Collectors

Fashion-Forward Buyers

Artists

Upper-Class

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Brand Research

Identity:

Based on authenticity and altruism
Speaks to artist’s nonverbal autism
Art is the way he communicates.

Positioning:

Publicity in the European and Turkish markets

Value proposition relative to its competitors:

High fashion and art quality
Collaborate with high art and fashion brands

Identity:

Based on authenticity and altruism, REMO speaks openly about the artist’s nonverbal autism and how art is the way he communicates. The artist’s products are genuinely interesting to look at and something many would buy at an Urban Outfitters, Zara, or even Louis Vuitton.

Positioning:

It’s not the most high regarded brand of design-based products, but it has a good amount of publicity in the European and Turkish markets due to having good PR in the respective areas’ newspaper publications.

Value proposition relative to its competitors:

Unlike its competitors that are based on simplicity and basic color schemes, Remo has a high fashion quality that the company could capitalize on by reaching out to high fashion clothing brands as well as highly regarded art publications.

Based on authenticity and altruism, REMO speaks openly about the artist’s nonverbal autism and how art is the way he communicates. The artist’s products are genuinely interesting to look at and something many would buy at an Urban Outfitters, Zara, or even Louis Vuitton.

Positioning:

It’s not the most high regarded brand of design-based products, but it has a good amount of publicity in the European and Turkish markets due to having good PR in the respective areas’ newspaper publications.

Value proposition relative to its competitors:

Unlike its competitors that are based on simplicity and basic color schemes, has a high fashion quality that the company could capitalize on by reaching out to high fashion clothing brands as well as highly regarded art publications.

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Company	Brand Identity Image	Positioning	Value Proposition
Remo - Client))	Mysterious Meaningful Unique	Is it possible to talk without talking? You won’t watch it, you will experience it. Autism equals human	Unique drawing Unique products Family owned and operated business
Olive the Shop		Eat Well. Live Slow.	Nothing like looking around your home and having memories of adventure flood back.
House of AnLi		A house should be more than somewhere to live	Our collections will assist you in making your house a true home with its unique blend of quality products
Lovera Collections		Lovera’ is an interplay between two names of our founders namely, Louis and Vera, the couple behind it all	Lovera Collections started with a couple’s fascination in unique and pretty plates which urged them to launch the Lovera Collections.
Eat & Sip		The Tableware Curators	We stock the prettiest handmade tableware from around the world!

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New Rebrand Strategy - Social Media

Logos, website and media channels.
Play on their strengths and use that as a way to break through in the Singapore market.
Social media program with international influencers
Neurotypical and neurodivergent influencers
Make instagram account public
Create a TikTok account

Rebrand their logos, website and media channels, while capitalizing on the uniqueness of their overall brand message and expanding their product line.

There is no other company in the market that is spreading awareness on autism and telling real stories through the art of their products.

Play on their strengths and use that as a way to break through in the Singapore market.

Create a social media influencer program with international influencers to promote the new collection and overall brand.

utilize both neurotypical influencers and neurodivergent Influencers that have various disabilities to show diversity and inclusion

De-privitize instagram account - this will allow for a wider audience and stronger publicity in response
Create a TikTok account
Recruit International TikTokers from Singapore, United States, etc. to promote new dinnerware collection

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Expanding Brand Strategy

Pop -up shops and art exhibits
Sensory simulator to experience artist’s process
Autistic community/organizational/restaurant partnerships
Community art auction, proceeds to Autism organization
Update company’s websites/social media (language, currency)
Expand products to NFT
Expand product line to cater Singapore culture

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REMO - New Logo - Brand

Color Representation:

Blue: Color for Autism, Power
Black: Mystery, Strength, Bold (The statement)
White: Pureness, Innocence (The art)

Color scheme: Black and white, as it signifies class and high end fashion

Font:

Blanka 53.2
Tomorrow 12

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REMO - New Slogan and Tagline

Brand Slogan: Divergent Dinnerware. Not your typical dinnerware experience.

Brand Tagline: Art directly from the soul.

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REMO’s New Logo - Product

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Sample Products - limited edition Singaporean collection

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Sample Products: Year-round Collection