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Product Pitch

LinkedIn Career Finder For College Grads

Product Owner: Kolben Preble

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Background

Why Are We Here?

Expanding LinkedIn’s Job Market offerings
Feature and tools to appeal to recent Graduates
App will recommend Jobs based on skills & Experience
We are looking at market size, competition, by creating an app that will recommend the best jobs to recent college graduates based on their skills and preferences.

LinkedIn For Grads

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Business Case

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Initial Focus

Where are we starting?

The Business objective is to expand the job market feature and monetize new markets

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Opportunity

What’s the problem?

Problem: LinkedIn Job Search Tool is designed for those with professional experience
Goal: Grow and Monetize LinkedIn’s Job Market
Scope: 19.9 Million college students looking for summer jobs or for their first professional career
Resources: National Center For Education Statistics

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Total Addressable Market	(29.99.25)(19,900,000*.25) = 37,300,062.5
Market Population	19.9 Million Students
Competitor Revenue	37.5 Million

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Proposal

What’s Our Solution?

Build an app that will recommend the best jobs to recent college graduates based on their skills and preferences
Match with jobs based on:

Alumni Network
Courses

Partner with colleges to provide access to Graduates
Focus on matching with jobs not based on professional experience

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Return On Investment

What can we do?

65% Return On Investment per user
Calculated based on cost of development, overhead, and sales forecasts

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Measurement

How will we know if we’re successful?

Business

Freemium to subscription
Churn

Product

Time to first application
# of job matches per user
# of applications per week

Quality

Applicant Rating
Employer rating

Development

On time feature delivery
Bugs per feature

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Competitors

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Handshake

Overview: Handshake is a job board exclusively for college students
Features:

Partners with colleges
Employer dashboard
Recruiting Tools

Penetration: Handshake has a deep market penetration having signed on most of the nation's largest employers
Revenue: estimated yearly revenue of 37.5 Million

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Indeed

Overview: Indeed is a job board for all level of jobs with free and easy to use features for employers and applicants
Features:

Lots of free features
Employer dashboard
Easy to submit and track applications

Penetration: Indeed has a deep market penetration on entry level jobs, however they do not have any segment directed towards college grads
Revenue: estimated yearly revenue of 3 Billion

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Our Advantages

Why are we better?

LinkedIn has two key advantages over the main competitors

Built in professional networking feature
Algorithm to provide job matches

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Roadmap and Vision

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Roadmap Pillars

Where do we go from here?

After Initial launch of basic student based job board and networking functionality to gather a user base, the product will add on features for recommended jobs and employer recruiting tools.

Initial Functionality
Recommended Jobs
Employer & Recruiting Tools

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Initial Functionality

Current Job Board Designed for Students Needs

Features:

Job board designed with students needs in mind
Based on degree, interests, and coursework
Entry level jobs only
Networking features with alumni

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Recommended Jobs

Custom Job Recommendations Based on User Inputs

Features:

Job match based on coursework, location, skills, etc
List of recommended jobs or employers based on questionnaire
Recommended jobs based network on connections

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Employer Tools

Employer Dashboard and Recruiter Tools to attract top jobs

Features:

Two-Way Job Search
Messaging functionality
Application dashboard and integrations

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Where do we go from here?

Widening the scope

Feeder for existing LinkedIn Premium
Enterprise sales - sign on colleges to place students

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Conclusion

Wrap up

Problem
Opportunity
Solution

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