Zain Syed NEA Online page analysis.

Typography- Total film have used a colour scheme which establishes a house style and ensures their brand identity as it matches the print perfectly. This means that the audience is able to correlate the two without even seeing the logo or magazine name. The Black text contrasts perfectly against the whit which allows the copy to be seen clearly. The little orange outlines add a sleek hint of freshness for your eyes. The Font is mainly sans serif which gives the website a modern and sleek look and allows for a easy read.

Masthead- The use of the brand logo in both the print and website helps to maintain their brand identity. The “F” is mostly used as a symbol of recognition for them wherein they use it by itself in parts of their magazines for their logo and so a established demographic will know who it is with just the “F”. Their slogan of “A Smarter Take On Movies” means they believe they are the best and should be the only choice for a film magazine.

Advertisements- The Advert is a smart use of intertextual link between the main story and the advert. The Last Of us is not just a movie series it is also a game which one can play therefore the advert being of a game has allowed for a slick link. Also the Destiny advert is promoting digital convergence and capturing a separate demographic from just films. The owners of total film is Games Rader so it is clear to see why they have used a game to advertise as that will allow them to make profit as well as just total film. The PEGI 16 stamp ensures there are no ethical issues for them to advertise this game.

Digi Convergence- The little orange bell is a very smart and discrete way in introducing digital convergence. When hovering over the bell it says “subscribe to notifications” which is promoting personalisation and bringing the reader back over and over again like a repeat user. This being free also means more people will be likely to subscribe but it will most likely cause them to buy something in the future. Like the subscription which is labelled in top right which can allow for more money for the company.

The navigation bar- Allows for the audience to gain a sense of personalisation. Moreover it provides more variety and plurality to allow for a wider demographic to be able to engage with the content. The white is a extreme juxtaposition against the rest of the dark background which makes it stand out and brings your eyes to it. Moreover there is a magnifier glass which allows for the user to find the topics/genres of their choice.

Digital Convergence- At the top there are social media links which can further the audience affiliation with total film and so that gives more digital convergence. However this could allow web 2.0 and participatory culture. Moreover there is a flag which you can change and that will allow for content which is based on your region.

The copy is in short paragraphs which makes it easier to read and more concise (generally)

The little orange bell is a very smart and discrete way in introducing digital convergence. When hovering over the bell it says “subscribe to notifications” which is promoting personalisation and bringing the reader back over and over again like a repeat user. This being free also means more people will be likely to subscribe but it will most likely cause them to buy something in the future.

Advertisement- Takes up the whole left and right 1/4 which means it is half of the whole page and so is hard to ignore. The advertisement is once more a game which is most likely as the “mother company being games radar + probably have to promote certain games for their own financial gain. This allows for a bigger variety of content and targets a wider demographic which can allow for more future profit. The PEGI 18 stamp means that the reader must be 18+ to play so no ethical problems can be blamed upon the company.

Bottom right you can see an audio visual which is probably something which has been linked in the print edition as an exclusive which, you can access on this page. This is why someone may come to this page and therefore it is a good way to converge digitally.

Once you go on the website there is a pop up which wants for you to subscribe to a newsletter to Games Radar+ which is a good way to introduce digital convergence. The constant repetition of the pop up every time you go upon the website which will lead you to subscribe. Then you will constantly be persuaded to go back to the website.

The number ordering on the right is a link to the separate stories and the number 1 is clearly the main story they want you to read. This is because they have put it in a different colour and even put a thumbnail which should attract you. The story they are attracting you to is another gaming related topic so Games radar are clearly the ones leading the genres.

The words highlighted in orange attract the readers attention for the context in things in the article. They have highlighted key points like the last of us finale and episode three so the people understand what the article is talking about. The Orange reinforces brand identity and audience familiarity.

The Centre of Visual Interest brings together both fans from Games Radar and Total Film which introduces genre hybridity and digital convergence. This allows a wider demographic to enjoy the magazine.