The Greater Boston �Food Bank (GBFB)
Aslan, Eleanor, Eri, Flore, Jean
Understand the volunteer experience and think through how to turn volunteers into
donors to help further GBFB’s mission
Problem Statement:
Opportunities:
Research Findings:
Targeted Communication for Volunteers
Emotional Connection
Donation Request
“In the follow up email, I don’t remember if they ever asked for money.”
“If they ask for money, I would probably give $10 that day.”
“For corporate volunteers, the GBFB could emphasize how the volunteers can come back on their own.”
“I personally donate when I volunteer through my kids school or church, but never through my company.”
“I’m surprised by all the food that is donated. It looks very much like a Costco.”
“When I volunteer with Habitat for Humanity, we repaired a house, and the house owner was there working with us, this was amazing.”
“When sorting the food I realized someone is going to be eating this and it becomes a very personal thing.”
HI I’M SARAH
#1 Lobby/Stairs
#3 Training Room
#4 Sorting Room
#5 Locker Room
#2 Waiting Room
“Hi! My name is Sarah. I’m heading off to volunteer at GBFB!”
#1 Lobby/Stairs
#3 Training Room
#4 Sorting Room
#5 Locker Room
#2 Waiting Room
Motivate volunteers to join GBFB’s mission
Communicate impact of donations
#1 Lobby/Stairs
#3 Training Room
#4 Sorting Room
#5 Locker Room
#2 Waiting Room
BEFORE:
GBFB current experience
AFTER:
GBFB full interactive experience
GBFB Stories
Donate
Become a champion
Record a video
Ideas to improve
Interactive Experience Legend
#1 Lobby/Stairs
#3 Training Room
#4 Sorting Room
#5 Locker Room
#2 Waiting Room
“The reason I work at GBFB is because …”
-Trainer
#1 Lobby/Stairs
#3 Training Room
#4 Sorting Room
#5 Locker Room
#2 Waiting Room
Map:
Food tracker from GBFB
to final consumer
Videos: Faces of final consumers
receiving food
#1 Lobby/Stairs
#3 Training Room
#4 Sorting Room
#5 Locker Room
#2 Waiting Room