“Robin Ryan is America’s Top Career Expert.” --Los Angeles Times

A Seattle-area Career Counselor, Robin Ryan provides individual Job Search services, Resume Writing, LinkedIn Profile Writing and Interview Preparation Coaching to clients nationwide.

A media expert, Robin Ryan has appeared on over 3200 TV and radio shows including Oprah and Dr. Phil plus appeared in the Wall Street Journal, Business Week, Money, the New York Times, Dallas Morning News, and the Houston Chronicle.

Robin Ryan is a bestselling author of:

• 60 Seconds & You're Hired
• Over 40 & You’re Hired
• Winning Resumes
• Winning Cover Letters
• What to Do with the Rest of Your Life
• Soaring on Your Strengths
• Retirement Reinvention

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She writes a weekly career column for Forbes.com

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• Don’t know the best strategies to use

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• Unsure how to sell yourself effectively

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Why is Job Search so difficult?

Job Search is a marathon �not a sprint

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About Robin

• 30 yrs of direct hiring experience
• Career Counselor helping clients for 25⁺ yrs
• Written over 5000 resumes
• Coached 3,000+ on interviewing prep
• Teaches seminars to HR professionals
• Networks with recruiters, hiring mangers, HR
• Taught over 1300 classes helping 179,000 individuals advance their careers

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Copyright ©2023 Robin Ryan 425.226.0414 all rights reserved.

Large Employer survey in NYC on where are we working

Feb 1 2023

52% of Manhattan office workers are in the office

• 9% of Manhattan office workers are in the office full time (five days a week)

• 15% are in four days per week

• 35% are in three days per week

• 18% are in two days per week

• 12% are in one day per week

• 10% of Manhattan office workers are fully remote

Source: Partnership for New York City 2.2023

82% of employers will have a hybrid schedule in 2023

Source: Partnership for New York City 2.2023

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Employee reasons resisting return to office

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• Remote work offers greater flexibility (57% of companies cite this as employees’ primary reason for not wanting to return to the office)

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• Productivity working from home equals or surpasses the office (11%)

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• Length and/or cost of commute (11%)

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• Public transit is not safe or reliable (6%)

24% of companies cited lack of safety or reliability on public transit as employees’ primary objection

Today’s Job Search New Normal

• Resume must get through ATS
• Recruiters finding people on LinkedIn
• Employers looking at LinkedIn Profile before making offer
• Slow down doesn’t mean NOT HIRING
• Currently 2 jobs for every one job hunter
• Job Hunter still in the driver seat
• Interviews easier to get - failure rate is 75-80%
• Salaries spiraled and not coming down (transparency in NY)
• High Employee Turnover is here to stay - $$$ + bad manager

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Job Listing Websites

• Company’s Website
• Google “Co Name careers” - “American Express Careers”
• Indeed.com
• LinkedIn.com
• USAJOBS.gov
• BuiltIn.com
• Glassdoor.com
• Idealist.org

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TIP: Specific job usually listed only on one site

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Hidden Job Market –techniques to use:

• Job title- know what you are looking for
• Market Research - to identify companies
• Develop list of 15-20 companies you like
• Networking – 70% found
• Referrals
• Glassdoor – company culture
• Updated LinkedIn profile

Best Networking Resource

• Internal Employees
• Relatives
• Former bosses
• Former co-workers
• Friends
• Neighbors
• Acquaintances
• LinkedIn connections – friends of friend
• College alumni

Networking requests….

• Be clear on request
• Pass on resume
• Help with Interview ?s
• 15 minutes about company
• Have questions prioritized
• Concise intro on background, skills, experience

USE Referrals �

�Resume Quiz�

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• How LONG is your Resume?
• Is it targeted or broad and generalized?
• Are you using a creative style?
• Do you show you have the SKILLSET for the Job quickly?
• Did you use long, general job descriptions for each job held?
• Do you use abbreviations and acronyms?
• Have you listed your technical and computer skills?
• Are you using keywords?
• Do you have a Summary of Qualifications section?
• Have you edited out unrelated content? i.e. older experience
• Is your easy to read?
• Did you proofread? No typos? Spelling errors?
• Is it getting you interviews?

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FACT: ATS (Applicant Tracking System)

75% of all resumes are never viewed by human eyes. -CNBC

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Employer Format to Use

GOAL: To Get Through ATS and be found

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• No graphic designs
• No lines across the page
• No text boxes
• No columns
• No tables
• No color ink
• No header or footer
• No PDF (unless specifically requested)

Phone

Email

LinkedIn URL

Wrong Format

Resume Writing Format

• Surveyed 600 + HR leaders and Recruiters
• Standard format HR wants you to use
• Non-creative style
• Results! Accomplishments! Outcomes!
• Key information is upfront
• No list of core competencies

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Core Competencies

● Account Management ● Consultative Selling ●Lead Conversion

● Contract Negotiations ●XXXXXXXXX ●YYYYYYYYYYYY

No No No

• Effective resume format
• Got through ATS
• Easy to read
• Focused on accomplishments
• Obtained job interview
• Rach got hired

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Building NEW Resume TIPS

• Action = Results
• list top accomplishments first
• Don’t just copy job listing
• NO long, general work descriptions
• font size 12
• ARIAL – font
• written in past tense
• no abbreviations and Acronyms
• Don’t use “I”

Resume Components �

Name

City, State

Phone • Email

Career Objective: Job Title seeking

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Education: List degrees in reverse-chronological order beginning with highest level degree obtained.  

M.Ed., City University, Renton WA, 2013

Bachelor of Science, Education, University of California, Davis, 2010

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Summary of Qualifications:

Four or five sentences that summarize your abilities and proven accomplishments.

Professional Experience:

List chronologically by job title, company, city, state, with dates of employment:

Assistant Principal, Arden TX 2018 - present

Specify Accomplishments and Result achieved above all else. Briefly describe duties, responsibilities,

and important achievements, as related to Career Objective. Use bullet statements starting with action verbs.

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Licenses & Certifications:

Note these chronologically

Honors+ Awards - Optional but list if you have any

List only professional honors and professional leadership activities related to Career Objective.

Foreign Languages - optional section. Do not include English

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Leadership & Community Service- optional section

Technical Skills – list applications and programming

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Writing Your Resume

Education:

List degrees in reverse-chronological - highest level degree obtained 1st. majors optional.

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Style EXAMPLE:

Ed.D., University of California, Los Angeles 2013

Master’s Degree, Principalship, City University, Renton WA 2010

Bachelor’s Degree, K-6 Education, University of California, Davis 1999

attending

Master’s of Education, Educational Leadership, University of Washington, Seattle – presently attending

M.Ed., Principalship, Seattle University, WA, anticipated graduation May 2022

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END of RESUME

List computer applications and programming languages, and any specific technical skills

Technical Skills

• Programming: html, Java
• Applications: Excel, Project, Word, PowerPoint, Photoshop, Canva
• Databases, Google Analytics

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Certificates + Training

• KELLOG Sales Certificate, Northwestern University 2018

Foreign Language: Fluent in Spanish

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Outstanding Performance Award, company, 2019

President's Club - top 1% , company, 2016, 2017, 2018

Excellence Award, company, 2012

Honors & Awards

Community Service

Tutor, ESL students, local libraires, 2019-present

Volunteer, Long Island Animal Shelter, 2022-present

Resume KEYWORDS

Most medium size - Fortune 500 sized companies use Applicant Tracking software to screen job applicants.

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"Resume keywords" are the words that a hiring manager (or HR) types into their computer to narrow their selection of electronic applicants.

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Easy to be screened out because you have the wrong or no keywords

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Success Tip:

Many employers reveal that they search for specific “work tasks” to begin to narrow the applicant pool.

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• Create a list of the important work tasks you have perform in current/last job
• Example:
• Project management
• Account management
• Consultative selling
• New business development
• Cross functional Collaboration
• Process improvements
• Implementation of strategic initiatives
• Business analysis
• Market research

Create a list of your key work tasks = bullet #1

• Managed large projects in the R&D sector working on product development for a global pharmaceutical company. Responsibilities included: project management, scope, milestones, deliverables, data analysis, and cross functional collaboration.

• Managed a $6M sales territory of 250 accounts serving B2B retail clients and eCommerce customers. Responsibilities included: sales, customer success, account management, new business development, prospecting, cold calling, data analytics, market research, tradeshows, and presentations.

• Led the enterprise supply chain procurement for a Fortune 500 company. Responsibilities included: change management, inventory, supplier contracts, employee productivity, process improvements, project management, workflow, data analytics, operations, and supervised 3 direct 5 indirect reports.

• Assisted with marketing and fundraising events for nonprofit. Responsibilities included: creating marketing materials, donor relations, email marketing campaigns, social media, and marketing research.

Writing your professional work experience ��Employers want to know about….

Your:

• Results
• Accomplishments
• Outcomes

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Results, Accomplishments, Outcomes defined:

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• SAVED Time
• Saved $$$
• Made $$$$$
• Productivity enhancements
• Developed/Created something new
• Solved a Key Problem – define problem, solution and results achieved
• Developed new programs
• Led something
• Process/System Improvements
• Designed/created/developed/originated “xxx”

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Results examples

• Designed and automated a workflow system for department use. Results….

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• Led the team project involving a complex technical implementation of new healthcare records system involving automation and innovation. Results increased productivity by 21% and reduced human errors by 39%.
• Organized numerous continuing education and special events. Handled all marketing and logistics. Results increased attendees by 32%.
• Created new ordering process and automated system to reduce waste and change suppliers. Results saved $4M
• Drove sales growth from zero to $7.4M with long sales cycle.
• Redesigned and implemented the company’s hiring strategy and recruiting process that improved the quality of applicants and retention of new hires.
• Wrote the new product marketing copy including webpages, headlines, messaging, using a consultative selling approach.
• Provided superior customer service working with clients answering questions, reviewing their financial accounts, providing online account assistance, and scheduling appointments.
• Created and executed creative social media and advertising campaigns on Instagram and Facebook. Results increased traffic and customer engagement.

OR

• Wrote 100+ social media posts and implemented a content calendar promoting various products and sales on all social channels.

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Formula: action = results

What is MY top accomplishment in my current job?

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State:

• What was the problem/issue to begin with
• what were MY actions
• What were the results/outcomes I achieved
• Quantify how the company benefited

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Write the NEXT Biggest Result at Current Job

Success TIP:

• Whenever possible - QUANTIFY
• use #s
• %
• stats
• how much
• how many
• $$$ - cost savings, increase $$$
• Save time
• Increased productivity

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WRITE MOST BULLETS listing YOUR Results

Professional Experience

• 1^St Sentence contains the list full of your work tasks
• Bullet #2 what is you biggest accomplishment on this job?
• Bullet #3 what is you next biggest accomplishment on this job?
• Bullet #4 what is you next biggest accomplishment on this job?

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Summary of Qualifications

• 4-6 sentences
• summarizes your experience + strengths
• noting key accomplishments
• Uniqueness about you

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Summary of Qualifications

Award-winning eCommerce Operations Manager who improved sales and lowered costs by millions of dollars. Created successful strategic partnerships with brands and vendors building critical relationships that quickly grew the company’s profits. Demonstrated key strengths in strategic planning, operations, system and process improvements, project management, team development, and collaboration. Innovative problem solver recognized for continuously exceeding goals and expectations.

Summary of Qualifications

Education and Nonprofit Leader who displayed strong entrepreneurial expertise in establishing and leading innovative programs and services. Background includes curriculum development, teaching, coaching, community outreach, and business ownership. Creative problem solver who excels at building relationships and strategic partnerships. Recognized for delivering results that exceed goals and expectations.

 Summary of Qualifications

Mechanical Engineer and 2022 College Graduate with strong foundation in machine learning, robotics, fluid mechanics, and design. Researched, designed, and developed processes applying LEAN manufacturing and engineering concepts. Experience applying engineering methods using mathematical models and simulation and ability to learn quickly. Demonstrated excellent collaboration analytical problem-solving skills. Paid 75% of college expenses working throughout the undergraduate program.

Examples from clients resumes

Summary of Qualifications

Public Affairs Associate with two years of experience working on policy, research, economics, politics, and social justice issues. Conducted extensive research and data analysis on political, social, and economic issues and wrote dozens of comprehensive reports for leadership. Demonstrated exceptional communication and interpersonal skills working effectively with diverse populations. Creative problem solver who takes initiative and strives to exceed goals and expectations.

Summary of Qualifications

Digital Graphic Designer with five years of experience producing creative visual designs for website, applications, and social media. Collaborated with cross functional teams and clients to determine project scope, creative direction, and branding objectives. Superior communications and relationship building skills working effectively with people at all levels. Display strong work ethic and entrepreneurial drive to produce desired creative designs under tight timelines.

• Visually organizes information
• graphic diagram tool
• Developed by Tony Buzan, author + psychologist

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Mind Map

Summary Mind Map

Summary Mind Map

Converted into Summary of Qualifications

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Marketing and Communications Specialist with three years of experience working in marketing and sales office administration. Demonstrated superior computer skills working on databases and conducting marketing research. Self-starter that displayed initiative to take on new tasks and job functions. Can work independently or in a collaborative team environment. Fast learner with excellent organizing, communication, and social media skills. Continuously strive to exceed goals and expectations.

Resume writing review

• Must get through ATS!
• Initial review 15 second glance
• Targeted Resume
• Use Keywords – work tasks
• Emphasize RESULTS!
• Quantify when possible # $ %
• Start bullets with Action Verbs
• Have a Summary of Qualifications
• 2 pages MAX

Did you know?

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• Where are employers looking for job candidates?
• LinkedIn
• Recruiters spend hours searching LinkedIn daily trying to find someone like you
• Recruiters or hiring manager reach out to you about job opening
• Connection - Leads to interview

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Do you have a LinkedIn profile? �Yes or No�Is it current and complete? �

WHY you need �to be on LinkedIn

94% of recruiters look for candidates on LinkedIn

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Will they find you?

Examples of LinkedIn Profile

LinkedIn

Success tip:

Connect with ROBIN RYAN – 3,000+ HR + recruiter connections

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Free GIFT for YOU:

Download

“e-Guide on Creating an Impressive LinkedIn Profile”

https://robinryan.com/resources/free-e-guide-for-creating-an-impressive-linkedin-profile/

found under Resources on RobinRyan.com

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Benefits of LinkedIn

• Find about job openings
• Discover new employers
• Uncover who’s hiring
• Recruiters find you
• Make key connections
• Ask for referrals
• Meet hiring managers
• Connect with recruiters & HR people
• Talk to potential bosses
• NETWORK!

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LinkedIn profile is not your resume�� It’s your Personal Brand��� To be effective:�� it must be current and complete �

LinkedIn photo

Blunder #1

• You have the generic LinkedIn background

Location

Industry

Blunder #2 : �No Customized Headline

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• Most searched
• Default is your job title
• Don’t use: Engineer 3 at Boeing

USE:

Aerospace Engineer l Manufacturing Engineer l Aviation l Fortune 500 company

Blunder #3 not public

Blunder #4 –�no detailed work experience or clear job title

Account Executive

The Collected Group · Full-time

Aug 2017 - Jan 2021 · 3 yrs 6 mos

New York City Metropolitan Area

• Managed a $6M sales territory of 250 accounts serving B2B retail clients and eCommerce customers. Responsibilities included: sales, customer success, account management, new business development, prospecting, cold calling, data analytics, market research, tradeshows, and presentations.

• Demonstrated world-class customer service using a consultative selling approach dealing with all customers and prospects. Advised customers on product selection and merchandising ideas. Handled inquiries, sales, follow-ups, reorders, and returns.

• Conducted prospecting and cold calling to generate lead. Established new customer relationships. Made product presentations. Closed sales and added 100+ new accounts.

• Led the 3-day NYC trade show making numerous product sales presentations to customers and prospects. Results delivered $1.6M in new revenues from the event.

Professional Experience – detailed

LinkedIn ‘About’ Section

• Written in 1^st person
• Designed to show personality
• Authenticity is key
• Write how you speak
• Start strong with a summarizing opening statement
• Don’t reiterate what’s in your work descriptions

LinkedIn About

Tom Applicant

Financial Analyst recognized for continuously surpassing goals and expectations with four years of experience working with Fortune 500 global companies. This is a challenging field, and yet I enjoy the job's analytical and critical thinking demands. I’ve worked in various industries on consulting projects, and that experience has broadened my knowledge and enhanced my financial analysis skills. ��I’m a creative problem solver who enjoys working in collaborative teams, both internal and external. I’ve been called upon to participate in the hiring process and to train and mentor new team members.��I enjoy meeting new people, so let's connect.

OR

I’m looking for a new opportunity as a Financial Analyst position. If you have position I should consider, email me: tomappliacnt@gmail.com

Top skills

Financial Analysis • Cross-team Collaboration • Corporate Finance • Financial Modeling • Forensic Accounting

Your LinkedIn Profile must be complete, highlight your personal brand include:���

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• Smiling friendly picture
• Background Photo
• Keywords in headline
• 1^st Person Summary “ABOUT”
• Skills Listed – up to 50
• Recommendations
• Job Experiences- Don’t copy resume
• 3-4 Results achieved
• key accomplishments
• Titles + key work responsibilities listed
• Visible to Public
• Contact info email
• Use ‘open to work’ function private recruiters only OR public with open to work green tag around face Complete section:
• Job titles sought
• Onsite and remote work options
• Locations

Job Search Success Tips

• Job Hunt - using effective search strategies
• Network
• Create Resume that emphasizes results
• Test Resume with ATS
• Create a complete LinkedIn Profile that demonstrates your personal brand
• Prep for interview questions
• Get Hired

Individual Career Counseling Services

• Resume Writing
• LinkedIn Profile Writing
• Interview Prep Coaching

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www.RobinRyan.com  425. 226.0414

Copyright ©2023 Robin Ryan 425.226.0414 all rights reserved.

For copy of PP slides: Robin@robinryan.com