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“

November 30, 2025 · 11:00 PM · Nipa Chowrangi, Karachi

Ibrahim was 3 years old. He let go of his father's hand and ran ahead — excited, joyful, full of life.

He never reached his father.

He fell into an open manhole. Uncovered. Unguarded. His body was found 14 hours later, nearly one kilometre away. He was their only child.

"The manhole had no cover. My son fell right before my eyes." — Ibrahim's father, Nabeel

manhole deaths

in Karachi, 2025

of them

were children

Every 5min

a Pakistani killed

or injured on roads

of roads meet

safety standards

Source: Dawn, Express Tribune, Geo News — December 2025

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SOLUTION

Introducing

AdoptAroad

AdoptAroad gives communities the tools to report, own, fund, and verify infrastructure fixes — without waiting for the government.

Why now?

50M WhatsApp users, growing civic anger, and zero accountability platform in Pakistan.

📌

Named responsibility

Every road has a named public owner — individual, company, or government body who is accountable.

🤖

AI-verified every report

Gemini Vision analyzes every photo. Fake or irrelevant submissions are automatically blocked. Estimate cost.

🔍

Full public transparency

Every rupee tracked publicly. Institutional co-pledge model: crowd unlocks, institution funds completion.

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HOW IT WORKS

Four steps. Full accountability.

📸

Report

Spot broken road. Take a photo — Gemini AI auto-detects issue type, severity 1-10, health risk & repair cost. Submitted in 30 seconds.

🤝

Adopt

An individual, company, or government body takes public responsibility. Commitment logged permanently. Community holds them accountable.

💰

Fund

Community donates. Crowd unlocks the fix — institution funds completion. Spacehive data: 94% success rate with co-pledge model.

✅

Fix

Before & after photos verified. Community confirms fix is real. Road Guardian badge awarded. Story shared. Cycle complete.

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THE MARKET

Size, target & channel.

TAM

South Asia · 1.4 Billion mobile users

SAM

160 million mobile users.

SOM

15 million mobile users

Karachi launch

Who exactly is your customer?

Karachi residents 18–35 who hit potholes on their daily commute, plus CSR teams at companies like HBL, Jazz and wanting visible local impact.

How will you reach them?

WhatsApp sharing of live reports reaches 200+ contacts each. Direct CSR outreach uses real before/after stories. Reports crossing 100+ votes are flagged straight to KMC.

How will you grow?

Year 1: 1,000+ Karachi reports via organic sharing, plus a partnership with FixIt turning their volunteer network into verified data. Year 2: first CSR contracts, expand to 2 cities.

Sized from real Karachi road data — TAM, SAM and SOM are not “everyone with a phone.”

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BUSINESS MODEL

Always free for citizens. Revenue from institutions.

Not individuals.

Phase 1

💼

CSR Sponsorships

Companies sponsor road fixes. Brand displayed on fixed road, map pin & social media post.

PKR 50,000–500,000 per road.

Phase 2

🏛️

Government Licensing

Municipalities license AdoptAroad as official complaint & tracking system, replacing broken call centres.

Annual fee per city.

Target: KMC

Always

💰

Platform Fee

10% of all community donations.

Breakdown:

85% repair costs

10% platform operations

5% emergency reserve

Full transparency always.

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COMPETITIVE LANDSCAPE

No South Asia competitor

has the full loop.

	Report	Adopt	Fund	Gamify	AI	S. Asia
FixMyStreet	✅	❌	❌	❌	❌	❌
SeeClickFix	✅	✅	❌	❌	❌	❌
KMC Portal	✅	❌	❌	❌	❌	✅
AdoptAroad	✅	✅	✅	✅	✅	✅

mySociety 2020: photo-backed reports are 15% more likely to get fixed across 1.2M reports. AdoptAroad requires a photo for every report.

Our Unique Edge

🤖

Gemini Vision AI

Auto-detects severity, type, repair cost from one photo.

🔄

Full loop

Report, Adopt, Fund, Fix. Not one or two. All four.

🤝

Co-pledge model

Crowd unlocks, institution funds. 94% success vs 52% alone.

🎮 Gamified Community Ownership

Points, badges and leaderboard turn civic responsibility into community competition. Road Guardian badge, Truth Teller, Top Reporter — makes fixing roads rewarding.

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TRACTION

Reached

Early signal

Revenue

Next: CSR sponsorships, government licensing, and international funding — the standard civic tech model, where citizens never pay.

Active Users

A few real people beyond our founding team have opened the app and submitted live reports.

EARLY SIGNAL

Pilot / Beta

Next: exploring a collaboration with Fixit Alkhidmat and JDC to pair established volunteer networks with our reporting and accountability layer

Surveys / Tests

Community survey on pothole frequency, commute impact and willingness to adopt — confirms real demand.

REACHED

Secondary Research

Open manholes, potholes and waterlogged roads kill hundreds of Pakistanis yearly — preventable maintenance failures (23 Karachi manhole deaths in 2025 (Dawn, Express Tribune).

REACHED

real users already testing live — pilot conversations and revenue are next

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CUSTOMER ACQUISITION

Segment	Segment Value	Acquisition Method	Achievability
Karachi residents 18-35 yrs	Early adopters; high social sharing	WhatsApp sharing of live issue reports. Each report reaches 200+ contacts organically.	Seed with 10 real issues in month 1. Each map pin drives organic spread.
Corporate CSR departments	Primary revenue; mandatory CSR budgets	Direct outreach to HBL, Jazz, Unilever with before/after stories and live demos, plus social media posts of fixed roads so other brands can discover and sponsor too.	One meeting + one fixed road story closes the first CSR partnership.
Municipal governments	Platform legitimacy + licensing revenue	Build community traction first. Approach KMC with usage data showing citizen demand.	Outreach to KMC starts now with our live reports — formal licensing conversations follow from there.

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