A design manager’s guide to jumpstart career conversations with your team.
March 2020
Evelyn Kim, Director of Product Design
What do I want to do with my career life
BACKGROUND
THANKS
Read up on the Medium Article of the same title that inspired this toolkit.
This toolkit was largely inspired and thanks to many leaders I worked with who help evolve it over the years: Ryan Koziel, Zack Gottlieb, Zhen Zeng, Sonya Ives, Amritha Prasad, Jeanette Mellinger, Michael Stumpo, Rachel Posman, and Andy Szybalski.
01
My Map
Autobiography
Use this to understand the past patterns and motivators. Use this as inspiration to identify potential passion projects.
02
Career Journey
Hidden feelings
Use this to understand how they feel about where they are in their career. What were the common patterns in the highs and lows of the past year?
03
Hard Skills
Soft Skills
Part 1: Skills Assessment
Use this to understand how you and they see and their role.
04
Hard Skills
Soft Skills
Part 2: Goal setting
Use this to understand what they are best at, good at, and opportunities. Turn these into tangible goals.
TOOLKIT
Autobiography
My Map
01
Use this to understand the past patterns and motivators. Use this as inspiration to identify potential passion projects.
1 hour
01 Draw
Use a whiteboard and draw your reports name in the center of a circle. Then draw 8category spokes radiating from the center circle. Write each category in a bubble: Values, Goals, Work, Education, Home, Hobbies, Family, Friends.
02 Write
Have your report write out the top 3 most important things in each of these categories. They can go in any order they want but have them talk out loud why it’s important and how they were influenced by this person or thing.
03 Take notes, ask questions
As your report talks through each category, take notes in a separate doc that you will share with them. HIghlight/Bold the stories that stand out to you as you take notes. Ask follow up questions with each category. Some sample questions are in the next few slides.
My Map
Activity
Values
Goals
Work
Education
Home
Hobbies
Family
Friends
Question Prompts
Need to add image
My Map
Discussion
Hidden Feelings
Career Journey
02
Use this to understand how they feel about where they are in their career. What were the common patterns in the highs and lows of the past year?
45 mins
01 Draw a timeline
Use a whiteboard and draw a timeline for the past 6-12 months. The beginning date can often be the date they started in their new role or at the company. Draw a happy, neutral, and sad face on the Y axis and annotate time increments on the X axis. (See example on next page)
02 Draw a line
Have your report draw a line with peaks and valleys across the timeline to depict how they felt during their time on the job. Have them do this silently for a minute or two. Don’t overthink it and go with your gut! Don’t discuss the events or explain why yet.
03 Define feelings
Go back to the beginning of the timeline and have your report define each of the happy, neutral and sad faces. What does the highest of high feel like and represent? What does the lowest of lows feel like and what do they do/not do? Define these for each expression.
Career Journey
Activity
Reflect on the past 8 months.
Draw a line that shows how you felt about your work/role to date.
2020
Jul
Aug.
Sep.
Oct.
Nov.
Dec.
Jan.
Feb.
Jun
2019
04 Annotate
Start annotating from the beginning with notes on what happened at the peaks and valleys. What were the events that led to the steep climb/ascension during this period. Your report can adjust the line based on the definitions they described if they feel it’s incorrect. (See example on next page).
05 Discuss
After you’ve reached the end of the timeline and annotated all the events. Discuss what patterns are similar in the highs and low lights. Read up on discussion questions in this section. Don’t forget to take a photo and capture in your notes doc.
Career Journey
Activity
2020
Jul
Aug.
Sep.
Oct.
Nov.
Dec.
Jan.
Feb.
Jun
2019
Feels energizing.
Helping people find their highest potential.
Seeing impact in the world.
Don’t want to get out of bed.
Feel stressed and worried.
Not leveraging any of my strengths and not growing.
Feels routine and predictable
Can do the work without thinking.
Launched a new product!
Uncertainty with manager changes
Presented new pitch to the CEO
Re-orged and lost some team members
Career Journey
Discussion
Part 1:
Skills
Assessment
Hard Skills &
Soft Skills
03
Use this to understand how you and they see and their role.
1 hour
01 The Graph
Draw a graph grid with 2 axis (as depicted in red on the right) on a whiteboard or using this template.
Each square (X) represents a Unit of development, this is not a time, but development of skills.
x
Hard Skills & Soft Skills Part 1
Associate Product Designer (L2)
Product Designer (L3)
Product Designer II (L4)
Senior Product Designer II (L5b)
Senior Product Designer (L5a)
Staff Product Designer II (L6)
02 Levels
As designers grow, the area they need to cover becomes larger to represent the circle of influence and skill they acquire as they advance in their careers. The more experienced and senior they are, the larger their circle of experience and abilities.
Hard Skills & Soft Skills Part 1
03 Hard Skills
UX/Strategic: A designer, who thrives developing Information Architecture and can think through systems design end-to-end. They maybe someone with strong wireframes (not visual), frameworks and structure, that help accelerate the design process.
UI/Technical: A designer, who creates high quality, well crafted high fidelity work, especially in visual design, They pay attention to technical details is most inspired by motion, typography, etc.
Standards
New & Novel
UI
Technical
UX
Strategic
Core work
Hard Skills & Soft Skills Part 1
04 Hard Skills
Standards: You are someone who prefers to follow existing structures and guidelines and putting together existing building blocks to create the bigger whole.
New & Novel: You someone who breaks the rules and/or seeks to invent new paradigms of interaction patterns, visual design, and new/novel concepts.
Standards
New & Novel
UI
Technical
UX
Strategic
Level of invention
Hard Skills & Soft Skills Part 1
How it works
Structured
Organic
Extrovert
Introvert
05 Soft Skills
Introvert: You like to communicate visually or in written form. You like to draw energy internally and recharge alone.
Extrovert: You like to communicate verbally and think out loud. You draw energy from others.
How you communicate
Hard Skills & Soft Skills Part 1
How it works
Structured
Organic
Extrovert
Introvert
06 Soft Skills
Structured: You like to be organized, plan and think through things in a linear fashion.
Organic: You like to go with the flow, get hands on and plan as you go.
How you get things done
Hard Skills & Soft Skills Part 1
How it works
Standards
New & Novel
UI
Technical
UX
Strategic
07 Plot & Aspire
Plot a circle or a post-it on your graph that define what you think your current skills are. Then plot a larger circle or a post-it where you want aspire to grow. Think about the project you’re on, what skills do those often require you to perform?
Repeat this for your soft skills graph.
Hard Skills & Soft Skills Part 1
Follows existing
UX Frameworks
Visionary
Systems Thinker
Follows existing
Platform UI
Visionary
Visual/Motion Designer
Level Senior Product Designer 5a
Hard Skills
Soft Skills
Designer
Manager
Standards
New & Novel
UI
Technical
UX
Strategic
Structured
Organic
Extrovert
Introvert
Designer Name
Hard Skills & Soft Skills Part 1
Discussion
Part 2:
Goal Setting
Hard Skills &
Soft Skills
04
Use this to understand what they are best at, good at, and opportunities. Turn these into tangible goals.
Email evelynk@uber.com for the figma file template for this exercise.
1 hour
01 Plot
Have your report do this ahead of time - review the list of hard skills and soft skill circles. Plot skill into the circle graph and evaluate them according to the criteria:
02 Super powers
Your report should star the top 5 skills that they think is their super power. It should be a strength of theirs they naturally exercise on a regular basis or demonstrates a level of expertise that makes them the go-to person for that skill on the team.
03 Discuss & Set Goals
Have them explain each skill they have starting from the center “best at” section and moving out. Use the discussion guide to talk about their skills. Manager should highlight the 5 areas in a different color that they should focus on improving and turn these into their goals for the next 3-6 months.
Hard Skills & Soft Skills Part 2
Activity
Best at - I can teach it
Good at - I can do it and it’s effective
Good at - I can do it and demonstrate it
Opportunity - I know it and can verbalize it
Not now - I don’t know it
Best at
I can teach it
Good At
I can do it and it’s effective
Good At
I can do it and demonstrate it
Opportunity
I know it and can verbalize it
Not now
I don’t know it
Designer’s assessment
Goals for next 6 months
Manager’s assessment
Hard Skills & Soft Skills Part 2
Discussion