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The Revenue Roundup: 6 Idea$ to Monetize Your Newsroom

Steve Buttry, Louisiana State University, @stevebuttry

Sue Cross, Institute for Nonprofit News, @suecross

Celeste LeCompte, ProPublica, @celrae

Mike Orren, Speakeasy, @mikeorren

Chris Roper, Code for Africa, @chrisroper

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Moderator: Greg Linch, McClatchy DC, @greglinch

September 15, 2016 #ONA16rev

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Rethinking Obits (& everything)

Steve Buttry, Louisiana State University, @stevebuttry

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Speakers Bureau

Sue Cross, Institute for Nonprofit News, @suecross�Steve Beatty, Editor, The Lens @TheLensNOLA

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Speakers bureau benefits:

  • Creates revenue around marketing you should

do anyway

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  • Converts ad hoc revenue and time into something budgetable, plannable

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  • Addresses the honorarium dilemma

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Find Your Trampoline

Celeste LeCompte, ProPublica, @celrae

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It’s not a go-kart

business.

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It’s a machine-bending-

powder-coating-metal-

piping-and-spring-

attaching business.

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It’s not an article*

business.

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It’s an information-

finding-knowledge-

making-storytelling-�community-building �business.

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So, what’s your trampoline?

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example

Here’s what I’m working on.

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Charles Ornstein is a senior reporter for ProPublica covering health care and the pharmaceutical industry.

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propublica.org/datastore

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Sales success

  • More sales this year than in past 2 combined�
  • 2016 YTD > than any previous total year�
  • Recurring revenue products introduced 2016

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What’s new and next?

  • October 2016: Partnering to sell journalism data from outside our own newsroom (maybe yours?)

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  • Winter 2016: New API product developed jointly with newsroom

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Mining content for money

Mike Orren, Speakeasy, @mikeorren

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Channels for revenue from existing content

and staff

  • Repurpose existing content for special sections
    • Event guides
    • Explainers
  • Pair marketers and journalists to create sponsored content
  • Outsource content producers to other media companies

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Civic_advertising

Chris Roper, Code for Africa, @chrisroper

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The Revenue Roundup: 6 Idea$ to Monetize Your Newsroom

Ann-Marie Adams, The Hartford Guardian, @annmarieadams

Steve Buttry, Louisiana State University, @stevebuttry

Sue Cross, Institute for Nonprofit News, @suecross

Celeste LeCompte, ProPublica, @celrae

Mike Orren, Speakeasy, @mikeorren

Chris Roper, Code for Africa, @chrisroper

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Moderator: Greg Linch, McClatchy DC, @greglinch

September 15, 2016 #ONA16rev

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Your slide title (copy this)

Lorem ipsum

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New Media: Strictly Business

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Ann-Marie Adams, The Hartford Guardian, @annmarieadams

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Your Blueprint

From the start, you know you’re in new territory if you’re fired, laid off, or have to resign and you just have to continue being a journalist. If you’re hooked on journalism, you should put signposts in your business plan to ensure additional revenue.

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1. A solid education with certifications is an important tool to ensure success. You can’t just wing it. Thus, the double resume.

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2. Your business plan must include varied ways to make money. Gone are the traditional ways of making money in America, especially as more journalists are laid off. So my second degree was planned to ensure additional revenue.

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3. As journaprenuers, we have to work all angles. For example...