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Live Stream

Major Global Events in the 21st century

Popular Culture

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WHAT IS LIVE BROADCAST？

Live broadcast; In the past, the term "live broadcast" referred to broadcast media, such as radio or television stations, that aired shows simultaneously and in real time for viewers or listeners.
SNG；Satellite news broadcast. Employees of TV stations use satellite signals to deliver live news to the station; this allows the news to be broadcast in real time, increasing its immediateness.

First of all, let me clarify that live broadcasting, or so-called live broadcasting, is nothing new; in the past, it was a feature of radio and television stations, with sports broadcasts being the most popular.

In the early days, if you wanted to watch exciting sports broadcasts at the same time, you had to transmit them through satellite signals and then broadcast them on the TV station.

These satellite signals were time-limited; if the signal received by the TV station was only three hours, and the football match was not over after three hours. Can you guess what will happen?

Yes, the signal was cut off immediately, just like the internet is cut off now. This was live broadcast in the early days; you could only watch TV or listen to the radio.

Later on, the so-called SNG—which was mostly utilized for news broadcasts—appears. For instance, if you are in Taipei and the TV station want to broadcast the scene of Mazu touring the area instantaneously, it will send out a truck known as a "SNG truck" to broadcast the audience the scene in real time. The same applies; in order to view, you must stand in front of the TV.

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WHAT IS WEBCASTING？

Utilize the Internet and online video and audio platforms to provide real-time information

Live broadcast content is diverse; news, products, conversations, life

Instant interaction

After introducing the past live broadcasts, now let’s get to the main topic, the online live broadcast!

Online live broadcasts are different from live broadcasts on television, which were formerly limited to reaching viewers through TV stations. They are sent to the audience via the Internet, so you may watch them from any location as long as you have an internet connection and a smartphone, tablet, laptop, or even TV.

In the past, live broadcasts mostly only provided real-time news and sports information, but now there are many kinds of online live broadcasts. Can anyone give an example?

Another important aspect of online live broadcasting is the real-time interactivity. In the past, viewers of live TV were not always able to reply to their ideas right away, and viewers' comments were not always promptly received by the TV station. Calling in was the only option.

Another important aspect of online live broadcasting is the real-time interactivity. In the past, viewers of live TV were frequently not able to reply to their ideas immediately, and viewers' comments were not always promptly received by the TV station. Calling in was the only option. While the TV station had to be willing to give this feature, the online live broadcast offered the most instantaneous and authentic connection at the same time.

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HOW DID ONLINE LIVE STREAMING ARISE?？

Internet speed
Advances in audio and video technology
The development of social media
Further reading: Internet, social media

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DIFFERENCE BETWEEN ONLINE LIVE BROADCAST AND TRADITIONAL LIVE BROADCAST

Differences in content messages
Differences in audience target
Differences in ethics

However, in order to fully comprehend why traditional live broadcasts are gradually losing viewers while online live broadcasts draw in the majority of the population, particularly young people, we still need to compare the differences between the two types of live broadcasts.

The first is the difference in content information. Online live broadcasts offer a wider range of content than traditional live broadcasts, which are typically restricted to sports and news events with the occasional TV shopping segment.

Next is the audience; viewers of online live broadcasts are primarily Internet users who are accustomed to using the Internet, whereas traditional broadcast viewers are primarily elderly viewers who are used to watching TV. Those viewers are mostly from the younger to the middle-aged generation.

Finally, there is the so-called ethics issue; Lastly, there is the "ethics issue." The ethics discussed here have been defined, and our point is that TV stations may take into consideration ethics issues prior to, during, or following regular live broadcasts. Some content involving ethics may be cut off immediately during the live broadcast, but the ethics of online live broadcasts can easily cause controversy, because onine live broadcast hosts often want to present the most authentic scenes.

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THE IMPACT OF LIVE STREAMING�THE TURNING POINT

Completely change the world's restrictions on information sources; everyone can become a message deliverer, and it can be delivered instantly.
Message delivery speed is fast
Diversified information sources
Doubts about the authenticity of the message

A lot has been discussed; what kind of turning point has the online live broadcast brought to the world?

The primary shift is the increasing number of information disseminators. Unlike in the past, only journalists can provide live broadcasts. Anyone may hold live broadcasts online owing to live broadcasting software.

The transmission speed of information has reached zero time difference around the world. On New Year's Eve, people in Taipei and New York can watch the fireworks and count down together through a live web broadcast.

Moreover, the shooting angles and locations are different, so you can see more people's reactions.

Still, there are many questions about the message's authenticity. Even if online live broadcasts update extremely quickly, the audience's ability to comprehend each message and its genuineness is also affected by them; in fact, this is how online live broadcasts affect both your and my lives.

The question is: Do you value authenticity? Or do you just not care?

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VOCAB TIPS

Stream – transmit or receive (data, especially video and audio material) over the internet as a steady, continuous flow.
Information – facts provided or learned about something or someone.
Broadcast - transmit (a program or some information) by radio or television.
Audience – the assembled spectators or listeners at a public event such as a play, film, concert, or meeting.
Ethics – moral principles that govern a person's behaviour or the conducting of an activity.

Having said so much, I believe you also understand the knowledge behind online live broadcasts, but, to enable you to share this subject with a wider audience, below are a few useful English terms.

The first is “stream”, which is our theme this time. Live broadcasters can spread many of the latest trends to the public. The second is information, which is what the live broadcasters send. They will pass on or convey their ideas to audience and the audience will take everything in.

Next is broadcast. The information transmitted by the live broadcast host will be forwarded or used by various TV stations or social media to influence more people.

The fourth word is “audience”. Last one is the word “ethics”, where everyone should have ethics and morals, and they must be able to discriminate between good and bad when taking in information.

I believe you all knows what each word means. So, let’s move on!!

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IN YOUR OPINION

Try to imagine that you are a horoscope expert preparing to host a live webcast; How would you prepare the message to be delivered？Will you use a smooth and gentle tone, or an exaggerated way to tell the audience what major events will take place in the future?
What type of live streaming do you like to watch? New product unboxing, gourmet eating and broadcasting, pet life

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IN REAL WORLD

Online live broadcasting is booming; an industry of live broadcasters has been created

There are endless problems with false information appearing in live broadcasts

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Please Relate To The Slides In The PowerPoint

P.1

Hi! Today I’m going to talk about online live streaming. You may wonder what makes online live broadcasting a form of popular culture. Of course, technology will play a major role in the creation of live broadcasts, but they also export a sort of popular culture that has a profound impact on a lot of people in the t21st century.

P.2

First of all, let me clarify that live broadcasting, or so-called live broadcasting, is nothing new; in the past, it was a feature of radio and television stations, with sports broadcasts being the most popular.

In the early days, if you wanted to watch exciting sports broadcasts at the same time, you had to transmit them through satellite signals and then broadcast them on the TV station.These satellite signals were time-limited; if the signal received by the TV station was only three hours, and the football match was not over after three hours. Can you guess what will happen?

Yes, the signal was cut off immediately, just like the internet is cut off now. This was live broadcast in the early days; you could only watch TV or listen to the radio.Later on, the so-called SNG—which was mostly utilized for news broadcasts—appears. For instance, if you are in Taipei and the TV station want to broadcast the scene of Mazu touring the area instantaneously, it will send out a truck known as a "SNG truck" to broadcast the audience the scene in real time. The same applies; in order to view, you must stand in front of the TV.

P.4

After introducing the past live broadcasts, now let’s get to the main topic, the online live broadcast!

Online live broadcasts are different from live broadcasts on television, which were formerly limited to reaching viewers through TV stations. They are sent to the audience via the Internet, so you may watch them from any location as long as you have an internet connection and a smartphone, tablet, laptop, or even TV.

In the past, live broadcasts mostly only provided real-time news and sports information, but now there are many kinds of online live broadcasts. Can anyone give an example?

Another important aspect of online live broadcasting is the real-time interactivity. In the past, viewers of live TV were not always able to reply to their ideas right away, and viewers' comments were not always promptly received by the TV station. Calling in was the only option.

Another important aspect of online live broadcasting is the real-time interactivity. In the past, viewers of live TV were frequently not able to reply to their ideas immediately, and viewers' comments were not always promptly received by the TV station. Calling in was the only option. While the TV station had to be willing to give this feature, the online live broadcast offered the most instantaneous and authentic connection at the same time.

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P.5

However, in order to fully comprehend why traditional live broadcasts are gradually losing viewers while online live broadcasts draw in the majority of the population, particularly young people, we still need to compare the differences between the two types of live broadcasts.The first is the difference in content information. Online live broadcasts offer a wider range of content than traditional live broadcasts, which are typically restricted to sports and news events with the occasional TV shopping segment.

Next is the audience; viewers of online live broadcasts are primarily Internet users who are accustomed to using the Internet, whereas traditional broadcast viewers are primarily elderly viewers who are used to watching TV. Those viewers are mostly from the younger to the middle-aged generation.

Finally, there is the so-called ethics issue; Lastly, there is the "ethics issue." The ethics discussed here have been defined, and our point is that TV stations may take into consideration ethics issues prior to, during, or following regular live broadcasts. Some content involving ethics may be cut off immediately during the live broadcast, but the ethics of online live broadcasts can easily cause controversy, because onine live broadcast hosts often want to present the most authentic scenes.

P.6

A lot has been discussed; what kind of turning point has the online live broadcast brought to the world?The primary shift is the increasing number of information disseminators. Unlike in the past, only journalists can provide live broadcasts. Anyone may hold live broadcasts online owing to live broadcasting software.

The transmission speed of information has reached zero time difference around the world. On New Year's Eve, people in Taipei and New York can watch the fireworks and count down together through a live web broadcast.

Moreover, the shooting angles and locations are different, so you can see more people's reactions.Still, there are many questions about the message's authenticity. Even if online live broadcasts update extremely quickly, the audience's ability to comprehend each message and its genuineness is also affected by them; in fact, this is how online live broadcasts affect both your and my lives. The question is: Do you value authenticity? Or do you just not care?

P.7

Having said so much, I believe you also understand the knowledge behind online live broadcasts, but, to enable you to share this subject with a wider audience, below are a few useful English terms.

The first is “stream”, which is our theme this time. Live broadcasters can spread many of the latest trends to the public. The second is information, which is what the live broadcasters send. They will pass on or convey their ideas to audience and the audience will take everything in.

Next is broadcast. The information transmitted by the live broadcast host will be forwarded or used by various TV stations or social media to influence more people.The fourth word is “audience”. Last one is the word “ethics”, where everyone should have ethics and morals, and they must be able to discriminate between good and bad when taking in information.

I believe you all knows what each word means. So, let’s move on!!