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membership

value

CALIFORNIA OPTOMETRIC ASSOCIATION

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what to

consider

why do they continue to

pay dues?

what do they look to us to provide?

why do members join?

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AOA benefits

    • national advocacy
    • clinical resources
    • products & discounts
    • public awareness
    • information & education

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COA benefits

    • dedicated to promoting & protecting optometry in CA
    • ce & events
    • products & discounts
    • connection & community
    • information & resources

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society benefits

    • grassroots advocacy
    • comradery
    • social outlet
    • information & resources

    • local connection

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quantifying our advocacy efforts

what would optometry in California look like without COA?

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our value proposition

    • know the prospect
    • change your point-of-view
    • think about impact
    • emotional benefits first