How I scaled my SaaS clients remarketing performance by 100X
Silvio Perez�Founder @ AdConversion
Does this sound familiar? 😅
Remarketing is the newsletter no one opted-into.
BAD
GOOD
BAD VS GOOD REMARKETING
❌ only promoting offers
❌ retargeting on assumption not action
❌ not using all available segments
❌ failing to refresh creative
✅ promoting content AND offers
✅ retargeting based on action
✅ maximizing all available segments
✅ refreshing creative monthly
Step 1: choose your top 1-3 channels
The goal is to stay top of mind and be omnipresent that happens when you’re everywhere.
Step 2: Create all retargeting segments by timeframe
Don’t make the mistake of relying on one timeframe or retargeting segment.
Timeframe | Assumption |
0 - 30 days | Most likely to convert/engage and since they’ve recently engaged with your brand. |
31 - 90 days | Second likely to convert/engage since they’ve engaged in the past. |
90 - 180 days | Least likely to convert/engage since they haven’t recently interacted with your brand. |
LinkedIn Example
Segment | Timeframe |
All website visitors | 30, 90, 180 days |
All company page visitors | 30, 90, 180 days |
All document interactions | 30, 90, 180 days |
All past event attendees | 30, 90, 180 days |
All lead gen form opens and submits | 30, 90, 180 days |
All single-image ad interactions | 30, 90, 180 days |
All 25-97% video viewer | 30, 90, 180 days |
All pricing, demo, trial, and case study bouncers | 30 days |
All meeting no-shows | 30 days |
All closed lost opportunities | 90, 180 days |
Launch checklists:
Included in the show notes with all retargeting segments, exclusions, and campaign structures.
Step 3: Create all exclusions by timeframe
Seamlessly move users through cohorts and showcase relevant offers with exclusions.
Access the full list of exclusion/targeting recommendations with the launch checklists in the show notes.
LinkedIn Exclusion | Description |
All thank you page visits | Anyone that visited your form thank you page. |
All lead gen form submits | Anyone that has submitted your lead forms. |
All existing customers | Any contacts of existing customers. |
All competitors | Anyone that works at your competitors' companies. |
All partners | Any existing partners that should be excluded. |
Poor fit titles or job functions | Anyone who works in roles you don’t support. |
Irrelevant company sizes | Anyone that works at orgs with employee counts. |
Step 4: split your remarketing budget in half
50% of the time showcase valuable content and 50% of the time present offers.
Remember… no one asked to be in your remarketing audience 😅
Give equally as much as you ask.
Product Marketing Content (30-90D timeframe)
Content that focuses on promoting the capabilities of your product.
Social Proof Content (30-90D timeframe)
Content that promotes your product through others' words and results.
Thought Leadership Content (90-180D timeframe)
Content that educates your target audience and positions you as an expert.
Step 5: Retarget based on action not assumption
Once users decide to click through to your high-intent pages create offer bouncer campaigns retargeting them to push completion of your primary action.
Offer bouncer example:
VISITED WITHOUT CONVERTING
THANKS FOR WATCHING!
If you want to learn how to execute this remarketing blueprint in detail check out:
https://www.adconversion.com/blog/b2b-retargeting
5,000+ words, 35 pages, with 10 embedded YouTube tutorials 🔥
Connect with me on LinkedIn, happy remarketing!