Brand and Branding Decisions

07/17/2023

18th

February

2025

Course : Marketing Management

Course Code : BBA 2202

Submitted To :

Asaf Ud Daula

Lecturer In Marketing Management

Dept. of Business Administration

PRESENTATION BY

Brand and Branding Decisions

Shape your story, define your identity

Brand

A brand is a unique name, symbol, design, or combination that differentiates a product or service from competitors in the market. It represents a company's identity and builds consumer trust.

Branding

Branding is the process of creating, developing, and maintaining a brand. It includes strategies to establish brand identity, enhance brand perception, and build customer loyalty.

Shareair Khan Nishad

Student at BBA

EDUCATION

Bachelor of Business Administration

2023-2026 (CGPA-3.00) Northern University of Business and Technology Khulna

+8801727979767

Bonikpara ,Fulbarigate, Khulna

linkedin.com/in/nishadkhan

khanshaheb6570@gmail.com

EXPERIENCE

Sales Representative at Kashif medicine shop

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References

Asaf Ud Doula

Md Billal Khan

Higher Secondary Certificate

2021 (GPA-4.92) Jessore Board

Secondary School Certificate

2019 (GPA-5.00) Jessore Board

Lecturer of

Northern University of Business and Technology

Owner Of

Kashif Enterprise

Extra-Curricular Activities

Skilled Esports player and guitarist,involved in Bangladesh Esports and music

CAREER OBJECTIVE

Aspiring to become lecturer of professor,aiming to contribute to academia through research and teaching

Major Brand Elements

Brand Name

Colors

Slogans

Jingles

Symbols and Logo

Major Brand Elements

URLs

Characters

Fonts

Packaging

Sheikh Foysal Shahrier Rabit

Student at BBA

EDUCATION

Bachelor of Business Administration

2023-2026 (CGPA-3.00) Northern University of Business and Technology Khulna

8801766737820

328/ka, Garden Road, Goalkhali, Khalishpur, Khulna

https://bd.linkedin.com/in/foysalshahrier

foysalshahrier.rBit@gmail.com

EXPERIENCE

Junior web devoloper

Cybar Spark Golbal co.

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References

Asaf Ud Doula

Sheikh Monirul Islam

Higher Secondary Certificate

2021 (GPA-4.25) Jessore Board

Secondary School Certificate

2019 (GPA-4.06) Jessore Board

Lecturer of

Northern University of Business and Technology

Sub-Inespector of Police

Extra-Curricular Activities

It Experts

CAREER OBJECTIVE

Aspiring to become lecturer of professor,aiming to contribute to academia through research and teaching

Brand Sponsorship Decisions

Companies choose how to brand their products through sponsorship strategies:

Co-Branding

Private Brand

Licensed Brand

Manufacturer’s Brand

Brand Strategy Decisions

Line Extension:

Introducing new products in the same category under an existing brand name.

Using different brand names for products in the same category.

Creating a completely new brand for a new market or product.

Multibranding:

New Brand:

Expanding an established brand into a new product category.

Brand Extension:

THANKS