1 of 3

Group Activity 3

Scenario Case Study

2 of 3

Group 1

Scenario Case Study 3

You are tasked with promoting a luxury travel destination – an exclusive resort in a tropical paradise. Your target audience comprises high-net-worth individuals aged 40-60 seeking lavish vacation experiences.

3 of 3

Question:

Which media channel(s) would you recommend? (at least 2)

Discuss the potential impact and coverage for each channel.

​

​

​