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2024 Chicago Cyclocross Cup

Series Sponsorship Proposal

www.ChiCrossCup.com

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Sponsorship Levels

Below are levels for joining the 2023 CCC Sponsorship Community. We are more than willing to work with you to identify the best way to earn the highest return on your investment. All dollar amounts are negotiable for multi-year commitments. If you have an idea do not hesitate to contact us! Cash is king, but all levels can be a combination of cash and/or product or services. Please contact us at ChicagoCrossCup@gmail.com.

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  1. Title Sponsor - TBD
    1. Sponsor name added to series title (i.e. 2023 Chicago Cyclocross Cup powered XYZ).
    2. Logo on series bib #'s.
    3. Largest Name/Logo on CCC website, flyers, and soft goods.
    4. Unlimited display of sponsor banners (supplied by sponsor) on CCC tents, barriers, & course fencing, etc at all races.
    5. Priority location for pop-up tent, banners, flags, etc at all races (after race promoter's).
    6. Category exclusivity* (local bike shops may be lower level sponsors).
  2. Cowbell - $5,000
    • Largerer Name/Logo on CCC website and soft goods (if applicable).
    • Unlimited sponsor banners (supplied, maintained, & hung by sponsor) on CCC course fencing at all races.
    • Category exclusivity* (excluding local bike shops).
  3. Titanium - $3,000
    • Large Name/Logo on CCC website and soft goods (if applicable).
    • Display of up to 5 sponsor banners (supplied, maintained, & hung by sponsor) on CCC course fencing at all races.
    • Category exclusivity* (excluding local bike shops).
  4. Gold - $500
    • Medium Name/Logo on CCC website and soft goods (name only if applicable).
    • Display of up to 3 sponsor banners (supplied, maintained, & hung by sponsor) on CCC course fencing at all races.
  5. Silver - $250
    • Medium Name/Logo on CCC website and soft goods (name only if applicable).
    • Display of up to 2 sponsor banners (supplied, maintained, & hung by sponsor) on CCC course fencing at all races.
  6. Bronze - $100
    • Small Name/Logo on CCC website and soft goods (name only if applicable).
    • Display of up to 1 sponsor banner (supplied, maintained, & hung by sponsor) on CCC course fencing at all races.

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*Category Exclusivity is within this sponsorship level, excluding local bike shops, and sometimes other companies if everyone agrees.

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About the Chicago Cyclocross Cup

  1. Starting in 2004 with just 4 races, the CCC has grown steadily and in 2024 will host 9 races.�
  2. 30% rider growth in 2008 & 2009, 15% in 2010 & 2011 leading to an average of over 530 riders at each race in 2011. Roughly 10% rider increase in 2012, 2013, & 2014 and plateauing in 2015. Exposure and momentum built in prior years, increased use of social media, and directors' intimate involvement in the Chicago area cycling culture. COVID clearly put a damper on things, but the series continues unabated. In 2023 the series averaged 426 racers with a maximum of 513.�
  3. Heavy spectator attendance and "involvement". Slower speeds near barriers, sand pits, and hills provides greater visibility of sponsor names and logos.�
  4. Photography and videography at races by both amateurs and professionals spawned the ChiCrossPhoto Collective's coffee table photo book and several professional videos.  �
  5. The CCC website (chicrosscup.com) was revamped in 2009 to a blog format to more effectively disseminate information to riders and spectators. During the 2010 CX season (Sep-Dec) the CCC site averaged 60k (50k 2009) hits per month with a total of >100 posts and nearly 1,000 comments, leading to a strong online community as an extension of the series. The CCC also makes heavy use of X/Twitter and Instagram (starting in 2015) but is not on the Facebook. �
  6. The CCC gives back as well. Donations collected from racers & promoters during the 2009 and 2010 seasons were pooled and in December the CCC donated $3,400 and $7,102 respectively to World Bicycle Relief which provides "access to independence and livelihood through the Power of Bicycles" in developing nations. Starting in 2015 the CCC directed donations to Big Marsh, West Town Bikes, and Blackstone Bicycle Works.�
  7. The CCC draws riders from many demographics and age groups, from 9-year-old Juniors all the way up to 65+ Masters. Riders hail from IL, WI, IN, MI, & IA and represent all income levels.

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Contact Information

Thank you for taking the time to review our sponsorship proposal. 

All sponsors are required to sign a CCC sponsorship agreement. 

The CCC is an Illinois State not-for-profit organization. 

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For more information or to set up a sponsorship agreement please contact:

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Series Director - Jason Knauff

ChicagoCrossCup@gmail.com

773.270.2617

www.ChiCrossCup.com

Tipping Point Photography