Practical considerations

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What’s the role for communication?

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XXX

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WHAT key business challenge does the brand face?

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XXX

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WHO are we trying to engage

and what competes for their

attention?

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XXX

WHERE and WHEN will

communication have most

power?

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XXX

HOW does the category engage creatively and how could we challenge this?

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XXX

THE PRODUCT IS…

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THE BRAND IS...

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TITLE

XXX