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MSNI Digital Real-Time Listening

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How can we digitally listen?

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  • Client determines desired data points for digital listening, such as keywords only, geo+keywords, keywords+customer contact record, social fan page etc.

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  • Client & MSNI collectively assemble all competitive brands, keywords, domains, etc. for digital listening.

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  • Client selects desired listening volume to be achieved (email or postal).

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  • MSNI email listens for real-time email cookie hits* that match the desired listening criteria supplied by the Client.

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    • *Cookie Hits = Single session cookies that are dropped once the consumer opens AND clicks on a live email offer matching the Client’s listening criteria.
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What data points can we � listen to in real time?

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Listening data points that are supported

(provided by MSNI and/or Client):

  • Keywords/Competitors/Brands in Real Time. Ex. Facebook/Twitter Fan Page Followers

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  • Email Address Only (prospect or customer in Real Time)

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  • B2C Customer or Prospect Data (via hashed/regular email addresses)

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  • B2B Customer or Prospect Data (via hashed/regular email addresses)

  • IP Address Data (Website Visits)

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  • International Email Addresses (B 2C & B2B)

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We’ve listened…. now how will they � hear you?

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  • Whether listening is derived from keywords, email addresses, postal records or IP addresses, Digital Listening converts actionable data and linkage into a robust multi-channel solution.

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  • Sample Listening Applications:
  • Real-time email retargeting* (SmartTouch) with Client branded acquisition or retention offers (Prospect or Customer)

*SmartTouch can set Client cookies on all retargeting transmissions

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  • Direct mail listening exports for all “in-market” cookie hits (Customer or Prospect is available)

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  • Multi-channel full contact record listening exports (Postal and Email)

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What data can be exported?

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In addition to real-time email retargeting, MSNI collects

& links the following data points for online/offline initiatives:

    • Name, Address & Email
    • Date/time
    • IP Address
    • Action Keyword Responded To
    • Operating system (iPhone, iPad, Android, Desktop, Webmail, etc.)
    • Connection Provider/Wireless Carrier
    • Demographic Variables

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Digital Listening Process Example �

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  • ■ ABC Wireless submits desired ■ MSNI transmits ABC
  • market keywords, competitive Wireless’ branded offers to
  • brands, etc. for email cookie the “in market” consumers
  • listening & prospect retargeting. via a series of real-time emails
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    • ■ Desired keyword examples: AT&T,
    • Sprint, T-Mobile, Verizon, smartphone,
    • iPhone 6+, mobile plans, cell phone ■ MSNI provides full campaign
    • deals, cell data plans, etc… reporting for each transmisson:
  • ■ MSNI monitors its Kazmash Intelligence ■ Total delivered, opened,
  • of consumers making a positive “in market” clicked, unsubscribed.
  • email click/social action to offers that match
  • clients criteria. ■ Recipient device type, IP address etc.

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Is Digital Listening scalable for my brand?

  • Kazmash’s International Network Intelligence Reach

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    • Gross delivered emails processed:
      • 1.2 Billion/Day
      • 36 Billion/Month

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    • Unique delivered emails processed
        • 28 Million/Day
      • 850 Million/Month

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    • Unique delivered emails with full postal:
      • 2 Million/Day
      • 62 Million/Month

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    • Gross cookie hits/transactions processed:
      • 1.2 Billion/Day
      • 57 Billion/Month

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    • Unique cookie hits/transactions processed:
      • 750K – 1 Million/Day
      • 20 Million -30 Million/Month

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Recap of Digital Listening

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  • Client gives MSNI up to 25 keywords to “Listen On” in real time.

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  • Those keywords are then “baked” into the Kazmash International Intelligence .

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  • When the Client’s specific keywords have been triggered by customers or prospects, who have clicked on a “Live Email Offer” or engaged via specific social channels, Client Emails are then “SmartConnected” and retargeted in “Real Time” (SmartTouch) to those same customers or prospects based on the Client’s Criteria. Contact us today to get started at either www.Zagdat.com or www.MSNIInc.com

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