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COM 220

Kate Finkelstein & Nicole Ferone

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WHY?

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Advertising

The entire objective of COM 220 is to instill knowledge about advertising and branding in the students.

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HOW?

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Brand Projects

To learn about different brands, observe how they operate, and figure out how they have reached success through advertising.

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Ad Agency Presentations

To discover new advertising agencies, learn about the environments they create, and look at campaigns they have put out into the world.

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Campaign Projects

To use the knowledge of advertising and branding that has been gained from the previous projects to create one’s own campaign presentation.

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WHAT?

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Class Twice a Week

  • Brand Project Presentations
  • Art & Copy Film
  • Textbook Presentations
  • Agency Presentations
  • Greatest Movie Ever Sold Film
  • Quiz on Ogilvy on Advertising
  • Campaign Projects
  • Naked Brand Film
  • Skype session with Samara Kelly, industry professional
  • Final Exam