5 Mistakes
You are Already
Making on
Your School’s
Facebook Page
5. Posting Irregularly
4. Posting Everything “in � the moment”
3. Only telling part of the � story
2. Failing to plan posts in � advance
1. Assuming everyone � sees your content
5. Posting Irregularly
Facebook’s algorithm rewards those Pages who post regularly and get a lot of engagement on their page. Posting once a week or only when you think of it reduces your chance of showing up in your fans’ Facebook feed.
Helpful Hint:
Schedule posts in advance to account for weekends, holiday breaks, and summer vacation.
4. Posting Everything “in � the moment”
When I first started my Facebook Page for school, I thought everything needed to be posted as it was happening or people would not engage. Well, it turns out posting at a time when most of your fans are looking at Facebook will help your post be seen by more people. Parents are more likely to start of conversation with their child about what happened at school today when the information pops into their Facebook feed when they are at home.
Helpful Hint:
Capture moments as they happen, but SCHEDULE the post to go out at the best time according to your analytics. Don’t forget to schedule something for 6AM Saturday morning too.
3. Only telling part of the � story
Do you remember having to count the number of boys and girls in textbooks for your equity in education class back in college? Your school’s Facebook Page should tell the story of ALL your students. Every once in awhile do an equity audit of your page. Do you feature more 1st graders than 3rd? Do you have more athletic posts than academic or the fine arts? Are you more likely to post pics of girls than boys?
Helpful Hint:
Keep a list of what you are posting each week, so you can see at a glance who needs to be featured next.
2. Failing to plan posts in � advance
Managing your school’s Facebook Page can be equated to making a weekly lesson plan. When you look at the school calendar or teacher lesson plans, make a note on your calendar for potential posts. This will remind you to go to that space and capture the moment via photo or video. Then you can schedule it to post at a time when your fans are most likely to be online. Set several reminders to capture content, so you don’t wake up in a panic!��Helpful Hint:
Create a content calendar that accounts for variety and equity in posts.
1. Assuming everyone � sees your content
Facebook changed their fan page algorithm which ultimately made it more difficult to increase organic reach. Because of this, it is important to know that not all of your fans will see all of your content. If you need to guarantee parents and students get information, you should communicate that information through backpack mail, email, or phone messaging system.
Helpful Hint:
Teach your fans how to “follow” your posts. When they set their feed to “follow” your school, all of your posts will be the first thing they see!
Thank You!
Have questions?
Drop me an email at missy@melissaemler.com
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