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Volunteering is part of our ambitious Scale program, where we will recruit and train 50000 diverse leaders

Volunteering falls under Scale

Purpose	Our Proposal	Our Goals by 2032*
Scale the Fellowship Pipeline to bring in diverse leaders, supporters and funds into the movement	Student Fellowship & Volunteering Program To build a pipeline for the Fellowship & Staff To build awareness and support To generate funding/revenue	30000 Student Leaders and Volunteers
Scale the Fellowship year on year and to new regions	Growing 10% year on year Expanding to 3-5 new regions	12500 Education Leaders
Scale the Fellowship Model to most vulnerable children/areas where we can’t scale directly	Strengthen TFIx as our growth model	100 TFIx Entrepreneurs
Scale our Training Capabilities for teacher leaders who can not join our Fellowship	TFIx Fellowships & Teaching Programs To build more teacher leaders To enable others to build more teacher leaders To build advocates of educational equity	15000 TFIx Fellows and Teachers trained by teacher trainers across organizations and Govt. bodies in education
Scale Alumni Impact** with Alumni orgs. working towards an excellent, equitable education	Evolve InnovatED to support Alumni Entrepreneurs solving the biggest problems across our puzzle pieces	100 InnovatED Entrepreneurs

*Tentative – inclusive of a 15% attrition rate

**School leaders will be added here, if we choose to keep it as a separate part of our strategy

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The Volunteer Program has three key objectives, with the end outcome of bringing 10,000 leaders into the movement

Purpose of Volunteer Program

Build a pipeline for the Fellowship

Create a motivated and engaged talent pool that we can tap into for Fellowship (and Staff) positions

Mobilize new sources of funding

Build awareness and attract donors from retail and diaspora segments

Engage employees effectively to enhance our CSR efforts

Support outcomes in the classroom

Enhance student learning outcomes and exposure

Support Fellows in classroom management thus reducing workload

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We will introduce two archetypes of volunteer programs serving different audiences and objectives

Overview: Short 1-2 day events exposing volunteers to education inequity, Teach for India’s model and our impact

Objective: Support fundraising and recruitment at critical times in the year

Audience:

Corporate Volunteers
Influencers

Glimpse: 1-2 day programs

Design of Volunteer Program

Overview: Medium term experiences bringing volunteers into Teach for India classrooms and offices

Objective: Create a pipeline of leaders into the Fellowship, and support fundraising efforts overseas

Audience: Open, with a focus on

17-25 year old NRIs
Youth (undergraduate, postgraduate, school)
Young professionals

Immerse: 2-3 month programs

Glimpse can feed into Immerse program

Immerse programs can be cyclical

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Volunteering Program project plan

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We will conduct a pilot with the Bridge Program in 2021 while maintaining a long-term view

	May	June	July	August
Work-streams
Key deliverables	Aligned strategy concept note	Draft of volunteer journeys, pilot design Financial, tech, and human resource asks	First group of volunteers on-boarded!	Feedback and insights from pilot Revised long-term plan

Bridge program design

Run pilot sprint 1

Design pilot

Onboard resource

Strategy and overall vision for volunteer program

Volunteer program project plan

In our pilot, we aim to place 3 volunteers in every classroom, reaching a total of

~2,400 active volunteers committed to bridging our student’s learning gaps

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Designing the volunteer journey

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We are designing a 6 stage journey for volunteers

The stages of a volunteer journey

Deep-dives follow. Most of the following section relates to Immerse, with limited applicability to Glimpse

Match

How do we match the needs of our classrooms to the skills and interests of volunteers?

Recruit

How do we reach and recruit the right set of volunteers?

Onboard

How can we effectively introduce volunteers to their role and TFI?

Evaluate

How do we learn and incorporate feedback into our model?

Volunteer

How do we deliver high-quality, seamless and experiential learning for our volunteers?

Engage

How do we create a community of volunteers connected and committed to our cause?

Iterative process

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We can use a savvy digital strategy to reach and convert potential volunteers at a pre-defined rhythm

1. Recruit Design overview

To reach and interest our desired population and provide an easy, seamless way to sign up

Objective

Design considerations

Conversion rate of 2-5% of population reached to volunteer applications

Criteria for success

Physical

Digital

What channels will we use for outreach?

In-house

Out-source

What is our digital strategy?

Where to recruit

Supply- based

Demand- based

On what frequency do we recruit?

When to recruit

Equitable

Aspirational

What is our program messaging?

How to select

Loose

Strict

How stringent is our eligibility criteria?

Digital and social media presence
Curated information packets for re-posting and re-sharing
Identified volunteer champions

Key enablers

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How do we easily bring in a large population of interested individuals to volunteer with us?

Pilot with broad population (AC rejects?), potential partnerships with TAP / iVolunteer / Toolbox

Pre-defined start dates (e.g., 15^th of every month) to create volunteer “classes”

For pilot

For long-term

1. Recruit Ideas to explore

High

Medium

Low

Priority

Rely strongly on social media – funny and accessible messaging

Word-of-mouth campaigns led by Staff, Alumni, Fellows and ex-Volunteers

Location champions e.g., at residential associations, schools and colleges near our classrooms

Organization-specific recruitment at colleges and corporates offering volunteering time

Themed campaigns e.g., “It’s Summer Time”, #DaanUtsav

Partnerships with volunteer- driven organizations e.g. Robin Hood Army

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Organizations are getting increasingly digital-friendly as they look to reach and recruit a wide swath of the population

Sub-theme	Emerging insights from benchmarking	Design implications
Audience profiles	Tend to be broad-based, some focus on youth and working professionals Increasing focus on group volunteering (students, college, families, and corporates)	What segments are important for us? Which could feed into the Fellowship? Or development (e.g., high income private schools)?
Recruitment strategy	Increasingly tech savvy, using all forms of social media, traditional media (magazines, newspapers) and SEO Cross-presence on volunteer aggregator websites in addition to own website Few orgs (Educate Girls’ Team Balikas and Child Rights and You [CRY]) also rely on on-ground events, reaching out through existing institutions (RWAs, civic societies, government/nodal offices) Themed campaigns have been successful to mobilize volunteers, e.g., #DaanUtsav, Goonj’s Raahat and RHA’s #Mission 5	How do we balance digital v.s. on-ground recruitment strategies? To what extent do we in-house our volunteering program versus out-source on aggregator platforms?

1. Recruit External benchmarking

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We were successful in generating over 2,800 applications from potential volunteers

1. Recruit Learnings from pilot

70% female
60% between ages of 20-29
20% with demographics similar to our kids
42% completed undergraduate education

Who did we recruit?

21% volunteers found out about this opportunity from their employer, 21% came across it on social media, with 14% coming upon the opportunity on our website
Corporates formed a large pool - with close to 100 Deutsche Bank, 100 HDFC Bank, 50+ Fujitsu employees applying

Where did we recruit?

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While we hit our numbers target, there were still areas of improvement to ensure a higher competency and screening of volunteers

1. Recruit Learnings from pilot

We leveraged connections with corporate donors well to serve as a form of employee engagement
Cyclical recruitment - with clear targets in mind
Our organic recruitment went really well - with a large count of applications coming in from our website

Successes

Attrition pre-joining can be reduced by: lowering the time gap between receiving an application and placing a volunteer into the classroom, making expectations clearer
We didn’t fully leverage our connect with colleges or Recruitment
We might have to make our selection criteria stricter to ensure a base level of commitment or competency is met

Areas of development

We can collaborate closer with Selection (e.g., bringing AC rejects back as reapplicants, or accepts as a potential engagement tool)
We can explore social media and digital advertising further

Future avenues to explore

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While we can invest in automation upon reaching scale, solid process and data management can support our initial needs

2. Match Design overview

To quickly and easily match our demand (Fellow and classroom needs) with the supply of volunteers

Objective

Design considerations

Match rate of 90% within 48 hours from receiving volunteer application

Criteria for success

Volunteer interest

driven

Classroom need driven

What criteria do we use to match volunteers?

Pre-defined process from collecting demand information to matching volunteers
Technology (if any) for matching demand to supply at mature scale

Key enablers

Manual

Automated

How automated do we want this process?

Before reaching scale

Classroom

National

At what unit do we conduct matching?

Leverage online volunteering to reduce location constraints

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While we successfully deployed an algorithm to match volunteers into classrooms, there are areas of improvement

2. Match Learnings from pilot

Successes

Areas of development

Future avenues to explore

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Our onboarding will have to be simple yet effective to equip volunteers with the right skills, without becoming another entry barrier

3. Onboard Design overview

To introduce volunteers to Teach for India and their role; and equip volunteers with the necessary skill-set

Objective

Design considerations

100% of volunteers understand their role and expectations

Criteria for success

Less time

material

How can we simplify onboarding?

Onboarding toolkit – About TFI (mission, vision, program), Policies, MoU, Expectations, and training

Key enablers

To equip

To inspire

What are the goals of onboarding?

How do we maintain a balance between time and content, e.g., by using Firki?

Self-based

learning

Communal

learning

How will we run the o-boarding?

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Through the volunteer time, we need to create continuous commitment and engagement with students

4. Volunteer Design overview

To expose volunteers to educational inequity in India, and create commitment towards classroom outcomes

Objective

Design considerations

<10% attrition of volunteers over course of program

Criteria for success

Learning material and lesson plans
Community of experts – from Fellows to other volunteers to help problem-solve

Key enablers

Few weeks

Few months

How long are our programs?

Altruism

Incentives

How do we recognize volunteers?

Few hours a month

Few hours a week

What is the level of commitment?

Duration & intensity

Few

Many

How many programs do we launch?

Beyond

classroom

Classroom outcomes

What is the focus of our program?

Over time, we might want to introduce tracks in Fundraising and Advocacy

Breadth v.s. depth

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How do we continuously create volunteer commitment to their classrooms and to our vision of educational equity?

Help measure outcomes and impact that reflect student learning

For pilot

For long-term

4. Volunteer Ideas to explore

High

Medium

Low

Priority

Digital Learning Circles: Whatsapp groups with veteran volunteers and Fellows to problem-solve

On-going up-skilling via classroom management programs (e.g., on Firki), skills at an NGO

Visit-a-Class to learn from Fellows and expert volunteers

Use volunteers in non-TFI classrooms as a tool to enhance in-school equity

Exposure to education inequity e.g., via expert talks

Volunteer Certificates post-program

Volunteer of the Month stories on social media and website

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Program options tend to fall in 4 categories, supplemented by internships and fellowships, with a range of structures

Sub-theme	Emerging insights from benchmarking	Design questions to consider
Program options	Tend to coalesce into four main categories – Advocacy and awareness, Fundraising, Skills-based volunteering, and Program support Increasing focus on skills-based volunteering especially for professionals Most organizations also offer Internships and some form of fellowships (3-4 months to 1 year) Some organizations offer services for corporates (e.g., Akshaya Patra, Make a Wish Foundation)	Can volunteering be a tool to enhance in-school equity between TFI and non-TFI classrooms? How do we fit employee engagement into our model?
Structure	Spectrum of governance models: RHA on one end is entirely self-governed; Educate Girls, CRY’s Public Action Groups in the middle (which aim to train volunteers to become independent) to fully governed volunteering Some volunteer groups are very local (community or locality centric) – e.g., RHA, CRY	Can we / our Fellows create hyper-local self-governed volunteer circles to support specific communities?

4. Volunteer External benchmarking

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By collecting feedback from stakeholders, we will continuously upgrade our volunteer program

5. Evaluate Design overview

To collect feedback and enhance the volunteer experience with an eye on classroom outcomes

Objective

Design considerations

Feedback collected from >70% of stakeholders (volunteers, students, Fellows)

Criteria for success

Technology (surveys)
Resource to manage data and draw insights
Defined process to integrate learnings

Key enablers

Agile and

on-demand

Defined

frequency

How do we integrate feedback into our program design?

Volunteers

All

stakeholders

From whom do we collect feedback?

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We need to create high-quality engagement with volunteers to create a viable pipeline into the Fellowship

6. Engage Design overview

To create a dedicated community working to learn more and combat educational inequity

Objective

Design considerations

>50% volunteers stay engaged via some channel after the initial program completion

Criteria for success

Few

Many

What channels do we use to reach volunteers?

Volunteer management system
Digital communities
Outreach and communication support

Key enablers

Monthly

Quarterly

How frequently do we reach volunteers?

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How do we create a community of dedicated volunteers, serving into our Fellowship, without becoming another source of digital spam?

For pilot

For long-term

6. Engage Ideas to explore

High

Medium

Low

Priority

Digital Local Communities: WhatsApp groups with volunteers from similar classrooms / locations as resources for projects or emergencies

Keep Learning Journey – provide opportunities to high performing volunteers (e.g., Path to Fellow / Staff, InspirED)

Volunteer Newsletter – providing recognition, resources and requesting help (e.g., to Fundraise)

Dus ka Dum challenge – can you bring 10 friends into our community?

Volunteer Day – yearly event to recognize and celebrate

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While organizations tend to not monetarily compensate volunteers, there is a clear split in choosing to give formal recognition (certificates)

Emerging insights from benchmarking	Design questions to consider
Mostly unpaid volunteering – few organizations have paid internships. Notable exception are volunteering opportunities targeted towards foreigners – costs range from $110/week to $300+/week Most provide “soft” incentives including featuring volunteer stories on websites/in press/blogs, giving digital certificates, and providing impact numbers (# of volunteers, # of hours spent, # activities conducted). However, some strongly values-driven organizations don’t provide any incentives or certificates (e.g., Goonj, CRY, RHA). Some organizations recognise exceptional volunteers during events, such as iVolunteer awards, CRY’s International Volunteer Day celebrations and Make A Wish Foundation’s national celebration on World Wish Day.	How do we balance giving recognition to volunteers while ensuring they have altruistic motivations?

6. Engage External benchmarking

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Piloting the Bridge Program in 2021

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Our pilot will run in collaboration with the Bridge program, with a bold and ambitious vision for 2021

Vision of the Bridge pilot

Every child in our classrooms,

every other day,

has access to small-group

remedial programs

to reverse learning losses suffered

in the COVID-19 pandemic.

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By the end of 2021, we aim to place virtual volunteers in every classroom running the Bridge program by conducting 3 sprints

	Sprint 1 (July – August)	Sprint 2 (September – October)	Sprint 3 (November - December)
Total classrooms running Bridge	810	810	810
New volunteers on-boarded	1,200 (600/month)	1,650 (~825/month)	2,050 (~1025/month)
Total active volunteers (at end of Sprint)	1,080	1,960	2,440
% students covered by volunteers (at end of Sprint)	~60%	~80%	100%

Where we need to get to

Detailed numbers are here. Student coverage is only for students that are in classrooms running Bridge.

We start a new batch every 2 weeks, with volunteers completing a 3-month Bridge program. Numbers take into account attrition of new volunteers and retention of veteran volunteers.

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We will scale our breadth and reach of recruitment efforts to continuously bring in volunteers

Design question	Pilot design
What channels will we use for out-reach?	Sprint 1: Leverage TFI networks – Alumni / Staff / Fellows bring in 2 Volunteers each Sprint 2: Expand through social media Sprint 3: Select partnerships with volunteer aggregators and colleges / corporates
What is our digital strategy?	In-house for Sprints 1 & 2, start partnerships for Sprint 3
On what frequency do we recruit?	Once a month: for 2 batches starting fortnightly
How stringent is our eligibility criteria?	Basic reading and math proficiency (e.g., 8^th grade English)
What is our program messaging?	Arrest learning loss for children – and the long-term effects on income loss due to COVID-19

Social media and communications design
Effective messaging to convey our need for volunteers
Partnerships support (e.g., with recruitment colleges, corporates)
Tech systems to capture volunteer information
Reading and math proficiency assessment design

What enablers are needed?

Strong competition for volunteers headspace, time and attention
High recruitment at beginning, with recruitment tapering over time

What risks or barriers exist?

1. Recruit Pilot design

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We will build strong data management systems – from capturing demand in classrooms to the supply of volunteers – to place volunteers in the most at-need classrooms

Design question	Pilot design
How automated do we want this process?	Manual with minimal tech investment
What criteria do we use to match volunteers?	Location and willingness to be in-person Math and English proficiency Place 1 volunteer in every classroom, before placing the second volunteer in a classroom Availability on weekdays / weekends (ideally, provide a mix to classrooms)
At what unit do we conduct matching?	National for now – pilot to run virtually

Dedicated resource for volunteer matching and data management
Fellow training on volunteer management
Volunteer database set up and updating
Classroom database with Fellow, student information

What enablers are needed?

Non-robust data management
Unclear or outdated demand information from classrooms / Fellows

What risks or barriers exist?

2. Match Pilot design

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We will run a short, simple onboarding once a month for our new set of volunteers

Design question	Pilot design
What are the goals of onboarding?	To both equip volunteers with the right skills and inform/inspire them to be part of our movement We will leverage ready content from other contexts as much as possible About TFI (mission, vision, program) Policies and MoU Expectations Skills training
How can we simplify onboarding?	Use Firki for parts (or most?) of the training
How will we run the onboarding?	Group on-boarding at a defined frequency for a new batch, with minimal self-based learning

Resource to conduct training and assess volunteer readiness
Tech readiness and content uploaded on Firki

What enablers are needed?

Potentially becomes an entry barrier leading to volunteer attrition

What risks or barriers exist?

3. Onboard Pilot design

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We need to ensure Fellow and PM accountability to use the volunteer’s time effectively on enhancing classroom outcomes

Design question	Pilot design
How long are our programs?	3 months
What is the level of commitment?	4-6 hours / week (1-2 hours every other day) = 72 hours in total Preference for weekdays
How many programs do we launch?	In 2021, we will only launch the Bridge program
What is the focus of our program?	Classroom remediation – with a focus on reading and math proficiency and socio-emotional learning
How do we recognize volunteers?	Volunteer certificates post-completion Levels – for Veteran volunteers (how to implement?) Volunteer of the Week / Month stories on social media

Bridge program content designed by Bridge team
Set up and moderate digital learning circles – Whatsapp communities (organized by geography)
Social media and communications support to share stories, certificates
Project Managers and Fellow buy-in and accountability mechanism
Mechanism to measure classroom outcomes and communicate to volunteers
Volunteer relationship manager to address concerns

What enablers are needed?

Student attendance – leading to time wasted on follow ups / non teaching time
Volunteer capabilities / effectiveness

What risks or barriers exist?

4. Volunteer Pilot design

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We need a resource dedicated to collecting feedback and feeding improvements into our pilot design

Design question	Pilot design
How do we integrate feedback into our program design?	Agile – keep iterating for the next Sprint
From whom do we collect feedback?	Survey for volunteers Survey for PMs and Fellows Calls with select Students representing broad swath of geography / schools We should also think about collecting data on student outcomes, and communicating these to volunteers

Resource to collect, analyze and incorporate feedback into design
Tech and systems for collecting feedback
Defined process for prioritizing and incorporating feedback

What enablers are needed?

Low fill rates

What risks or barriers exist?

5. Evaluate Pilot design

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To start building and engaging our base of volunteers, we will launch a set of select digital initiatives

Design question	Pilot design
How frequently do we reach volunteers?	Monthly
What channels do we use to reach volunteers?	Few, for now Sprint 1: Digital local communities Sprint 2: Launch Volunteer Newsletter

Social media and communications support to feed in Newsletters and digital groups

What enablers are needed?

Digital spam and forwards on groups
Poor engagement

What risks or barriers exist?

6. Engage Pilot design

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We have laid out a set of milestones over the next 7 weeks to bring our first batch of volunteers into classrooms on July 1^st

Week of…	17^th May	24^th May	31^st May	7^th June
Technology				Create draft of data-management tools (recruitment survey, match data-base, feedback survey, …)
Content		Curate on-boarding material from current resources	Finalize program messaging and campaign theme	Finalize volunteer on-board materials
Resources	Create and circulate JD for program manager		Onboard program manager
Other		Aligned design note for pilot	Create and align detailed process flows for volunteer journey	Start exploring partnerships for Sprint 2 & 3

What will it take? Part 1

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We have laid out a set of milestones over the next 7 weeks to bring our first batch of volunteers into classrooms on July 1^st

What will it take? Part 2

Launch 2 week campaign for first batch of volunteers!

Week of…	14^th June	21^st June	28^th June
Technology	Upload training on Firki Final data management tools set up	Collect data on classroom needs (running Bridge, # students attending) Set up mechanisms to collect data on classroom outcomes	Finalize matching of first batch Form Whatsapp groups
Content	Finalize Bridge program content based on grade level	Conduct training for Y2 Fellows	Conduct on-boarding for volunteers Create template for Newsletters Conduct training for Y1 Fellows at Institute
Resources
Other

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Future state of the volunteer program

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What does this look like in the future?

Stage	Current state	Future recommendations
Recruit	Open recruitment with loose eligibility criteria	Stricter, application-based volunteering Frequency of cycles tbd.
Match	One-time needs analysis from Fellows with matching done on a set of criteria Frequency - once for each batch	Needs collected real-time or pre-defined frequency for Fellows; Fellow’s screen volunteer applications; Matching to ensure volunteers go to classrooms with highest needs; Frequency to be defined
Onboard	Centralized 1 week with async and sync components	Async onboarding for each learning track; Sync onboarding at pre-defined frequency
Program	Bridge curriculum - 12 weeks, 4 hours/week	Pre-defined learning tracks in key areas (each with fixed length/levels or outcomes): 1. Fundraising - Help raise funds for devices or classrooms 2. Advocacy - Spread the word about key issues 3. Community engagement - Work with TFI communities on their needs (such as education, health) 4. Academic Interventions - Teach TFI Students 5. Holistic Education Interventions - Do extracurriculars and mentorship activities 6. Classroom support - Work with TFI Fellows on classroom management or BTCP 7. Buddy - Mentor new volunteers to help them grow

End state recommendations

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What does this look like in the future?

Stage	Current state	Future recommendations
Engage
Evaluate

End state recommendations

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