Ticket ordering flow for a Movie Theater
Pravaswini Singh
The product:
Tiket ordering website for a Movie Theater
Project overview
Project duration:
2 Weeks December 2022
The problem:
Customers dealing with queues and getting late and the high ticket price so for easy experience in ticket booking process.
Project overview
The goal:
Design a responsive website that focuses on ticket booking of movie with simple flow, including features to make their post-booking experience easier.
My role:
Identify your role in the project - e.g., lead UX designer, UX researcher, etc.
Project overview
Responsibilities:
User research, conducting interviews, paper and digital wire framing, low and high-fidelity prototyping, conducting usability studies, accounting for accessibility, and iterating on designs.
Understanding
the user
User research: summary
I began the research process with the goal of understanding how users typically book their tickets, what type of cinema experience they describe as ideal, and what challenges they face.
I conducted one on one interviews with 4 users. I chose some of my friends who had different cinematic tastes: some were occasional viewers, some were regular viewers.
Based on the user interviews, I developed two user personas to identify and contrast their needs, behaviors and challenges. Based on the user interviews, I was able to understand the process users followed to book a ticket and watch a movie in the theater.
User research: pain points
Pain point
Long queues- Some users have been frustrated by long theater queues, particularly at the snack counter.
Pain point
Discovering New Movies –users who enjoy going to an new release movie,
Pain point
Tickets are hard to decipher-People unfamiliar with the theater and the seat layout take more time navigating in the dark.
Pain point
Time related issues — Making it to the theater on time
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Persona: Name
Problem statement:
User need some information about the movie and the theatre to find the movie exciting and easy to find seat.
User journey map
Based on the user interviews, I was able to understand the process users followed to book a ticket and watch a movie in the theater.
Starting
the design
Sitemap
Here is the site map says about the flow how the website work
Paper wireframes
I began drawing paper wireframes for the main ticket booking flow, starting by creating variations on the screens required.
Paper wireframe
screen size variation(s)
The best parts of each variation was then composed into a single screen
Digital wireframes
[Your notes about goals and thought process + how you responded to and implemented peer feedback]
Here user can get information about upcoming movie
Here the user can vie the movies showing in this theater
Digital wireframe
screen size variation(s)
Low-fidelity prototype
Usability study: parameters
Study type:
moderated usability study
Location:
Odisha, remote
Participants:
5 participants
Length:
15 minutes
Usability study: findings
Users want to know how much a particular row/seat costs
Finding
Finding
Finding
Users wanted to visualize the entire seat arrangement.
Scrolling through seats was difficult for most users.
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Refining
the design
Mockups
Before usability study
After usability study
Mockups
Before usability study
After usability study
Mockups: Original screen size
Mockups: Screen size variations
High-fidelity�prototype
Accessibility considerations
Relative icons are used with text for easy navigation.
Include movie poster with reviews to understand the over all movie experience
Input avilability seats and time option to find easy to book movies
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Going forward
Takeaways
Impact:
I am happy to find the feedback from users the design is esy to understand and the prototype is seamless.
What I learned:
It was fun to work in this project and helpful to improve my design skills. What I enjoyed most was the user research processes as they helped me discover new insights from a whole new perspective.
Next steps
Less vertical layout —
I have focus more on making the design less vertical.
Learn more about how we can make booking movies more accessible and inclusive experience.
Input some offer or exciting to attract user to book movie here.
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Let’s connect!
Insert a few sentences summarizing the next steps you would take with this project and why. Feel free to organize next steps in a bullet point list.
Thank you for reading. I hope you found this design story interesting.
Prava.singh011@gmail.com