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Know your herd better

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MEET THE TEAM

Arturo Sanchez�Mechatronics

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THE PROBLEM

Cows are masters at concealing their health

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WHY SHOULD I CARE?

  • 82.9% of livestock losses have a medical basis

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  • Each cow lost leads to lower profits

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THE SOLUTION

An ear tag that allows for tracking of vital parameters

Provides an early warning of possible disease in cattle

Collects data that can help veterinarians better understand their patients

A device that allows for tracking of vital parameters

Provides an early warning of possible disease

Collects data that can help veterinarians better understand their patients

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DESIGN REQUIREMENTS

Design Requirements

Long-distance communication

Provide an early warning for possible disease in cattle.

Something else

Reusable

Affordable

Durable

Long-distance communication

An early-stage warning system

Reusable

Durable

Time-Saving

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THE DESIGN

  • Ear tag

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  • Neck collar

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  • Leg band

Ear tag

  • Durable
  • Reusable
  • Modular
  • LoRa Modulation

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APP INTEGRATION

Temperature

Pulse

Respiration

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OTHER INDUSTRIES

  • Feedlots
  • Dairy cattle
  • Zoos
  • Wildlife

Feedlots

Zoos

Wildlife

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FINANCES AND MARKETING

  • Manufacturing cost: $29/unit
    • Potential to decrease with mass production
  • Selling price: $40/unit
  • Profit margins: $11/unit
  • Future business plan:
    • Family of products with multiple features

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SIMILAR PRODUCTS

Dairy industry

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The Competition

Feedlot industry

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QUESTIONS?

Questions?

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ADDITIONAL RESOURCES

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CRITICAL CONCEPTS

  • LoRa
    • LoRa uses license-free sub-gigahertz radio frequency band 915 MHz
    • 128bit AES: Security has always been an important aspect for any wireless technology. LoRaWAN utilizes two layers of security: one for the network and one for the application. The network security ensures authenticity of the node in the network, while the application layer of security ensures the network operator doesn’t have access to the end user’s application data. AES encryption is used with the key exchange. An added bonus is that low-power Chirp Spread Spectrum signals are very difficult to detect and intercept.
    • COMMUNICATION: Another key feature of LoRaWAN is its ability to support bidirectional communication. This means that an end device (sensor) can send a message to the network (i.e., sensor data, occupancy, location) as well as receive messages from the network back to the device. Thanks to this, LoRa devices can be programmed or designed to deliver status indicators to remote locations.
    • POWER: One of the unique features of LoRaWAN is long battery life. To achieve this, devices are generally programmed to go into deep sleep mode when not transmitting messages, maximizing battery life. The longevity of any node is still determined by the capacity of its battery, but going to sleep for extended periods will dramatically extend charge cycles. Also, the LoRa signal itself doesn’t require a whole lot of power to generate and transmit. That means, even when the system is active and transmitting, power consumption is kept at a trickle. With a minimal amount of software tinkering, the Strata node from Gumstix idled at 20 mA in “idle” mode and topped out at less than 110 mA during transmission.
    • RANGE: LoRa’s range depends on “radio line-of-sight.” Radio waves in the 400- to 900-MHz range may pass through some obstructions, depending on their composition, but will be absorbed or reflected otherwise.  This means that the signal can potentially reach as far as the horizon, as long as there are no physical barriers to block it.�

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CRITICAL CONCEPTS, CONT.

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