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跨領域全英語學士學程	蘇艾佳
英國語文學系	戴鈺方
日本語文學系	鄭詠文

指導教授：劉紀雯教授、楊得睿講師

Wrdtoo 沃土翻譯計畫

語言與人工智能的交匯：

新聞傳播學系	張晸嘉

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沃土計畫
英文組翻譯成果展示
日語組翻譯成果展示
行銷策略
結論

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01

沃土計畫

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關於沃土計畫 Wrdtoo

由台灣學生和國際學生組成的多元團隊
創新翻譯服務

創意指令
雙層校閱翻譯流程：AI 翻譯後，含譯者校對及母語譯者最終校稿
高精確度、高品質

服務範圍：除雄獅旅遊及酒莊網站翻譯外，也涉及在地商家招牌、菜單、

學生社團海報、傳單、履歷、申請目的陳述書、和自傳等

註：Wrdtoo 在乎每一位客戶資料的隱私及權利，將確保所有產品皆去識別化。

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About Wrdtoo

Welcome to Wrdtoo, an innovative translation service based at a leading university in Taiwan. Founded by a diverse team of local and international students, Wrdtoo leverages cutting-edge AI technology combined with a meticulous three-tiered authentication process—AI translation, human review, and final proofreading—to deliver exceptional accuracy and quality. Our services cater to the vibrant local community, transforming signs, menus, posters, and more. At Wrdtoo, we bridge cultures and languages, ensuring every message resonates with clarity and precision.

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SWOT 分析

T

O

W

S

機會

在地需求：校園合作
數位服務擴展
與AI 趨勢共榮
客戶忠誠度（黏著度）

多元語言、高教資源
整合 AI 技術、融合語言專業
雙層校閱翻譯流程
彈性與可塑性、學習迅速

優勢

威脅

競爭翻譯公司
市場需求因素

商業經驗有限
資金限制
業務擴展可能受限

劣勢

Strengths

Diverse Linguistic Expertise: A team of local and international students provides a wide range of language skills and cultural insights.
Proximity to University Resources: Access to academic resources, potential clients within the university, and a pool of skilled students.
AI Technology Integration: Use of AI technology enhances translation efficiency and accuracy, making the service more competitive.
Three-Tiered Authentication Process: Comprehensive quality assurance process involving AI translation, human translation, and final proofreading ensures high-quality results.
Real-World Experience: Existing experience with translating for a client demonstrates practical application and reliability.
Cultural Understanding: Deep cultural knowledge of both local and international contexts aids in more accurate translations.
Community Integration: Established connections within the local school district create numerous opportunities for community projects.

Weaknesses

Limited Business Experience: As a startup, there may be limited experience in business management and operations.
Resource Constraints: Potential lack of financial resources and infrastructure compared to established companies.
Scalability Issues: Challenges in scaling the business to handle larger projects or multiple clients simultaneously.
Marketing and Outreach: May lack a comprehensive marketing strategy to attract new clients beyond the immediate community.

Opportunities

Local Community Needs: High demand for translation services for signs, menus, posters, etc., within the school district and local businesses.
University Partnerships: Potential to form partnerships with university departments, international offices, and student organizations.
Expansion to Digital Services: Offering online translation services, including website localization and digital content translation.
Language Workshops and Courses: Providing language learning workshops and translation courses to students and community members.
Networking and Events: Participation in local events and networking opportunities to increase visibility and attract clients.
AI Advancements: Continuous improvement in AI technology can further enhance service efficiency and quality.
Client Trust and Loyalty: The rigorous three-tiered process can build client trust and lead to high client satisfaction and repeat business.

Threats

Competition: Presence of established translation agencies, freelance translators, and other AI-assisted services in the market.
Economic Factors: Economic downturns could reduce budgets for translation services among potential clients.
Quality Control: Maintaining consistent quality with a diverse team of translators and AI integration, especially for complex or nuanced translations.
Technological Risks: Potential failures or limitations of AI technology might affect service delivery and client satisfaction.
Regulatory Changes: Potential changes in regulations affecting international students’ ability to work or start businesses in Taiwan.
Data Privacy Concerns: Handling sensitive or personal information in translations might raise data privacy and security concerns.
Process Efficiency: The three-tiered process, while ensuring quality, might face challenges in terms of efficiency and speed, particularly for urgent projects.

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SWOT Analysis

Strengths

Threats

Opportunities

Weaknesses

Diverse Linguistic Expertise
Proximity to University Resources
AI Technology Integration
Three-Tiered Authentication Process
Real-World Experience
Cultural Understanding
Community Integration

Limited Business Experience
Resource Constraints
Scalability Issues
Marketing and Outreach

Local Community Needs
University Partnerships
Expansion to Digital Services
Language Workshops and Courses
Networking and Events
AI Advancements
Client Trust and Loyalty

Competition
Economic Factors
Quality Control
Technological Risks
Regulatory Changes
Data Privacy Concerns
Process Efficiency

Strengths

Diverse Linguistic Expertise: A team of local and international students provides a wide range of language skills and cultural insights.
Proximity to University Resources: Access to academic resources, potential clients within the university, and a pool of skilled students.
AI Technology Integration: Use of AI technology enhances translation efficiency and accuracy, making the service more competitive.
Three-Tiered Authentication Process: Comprehensive quality assurance process involving AI translation, human translation, and final proofreading ensures high-quality results.
Real-World Experience: Existing experience with translating for a client demonstrates practical application and reliability.
Cultural Understanding: Deep cultural knowledge of both local and international contexts aids in more accurate translations.
Community Integration: Established connections within the local school district create numerous opportunities for community projects.

Weaknesses

Limited Business Experience: As a startup, there may be limited experience in business management and operations.
Resource Constraints: Potential lack of financial resources and infrastructure compared to established companies.
Scalability Issues: Challenges in scaling the business to handle larger projects or multiple clients simultaneously.
Marketing and Outreach: May lack a comprehensive marketing strategy to attract new clients beyond the immediate community.

Opportunities

Local Community Needs: High demand for translation services for signs, menus, posters, etc., within the school district and local businesses.
University Partnerships: Potential to form partnerships with university departments, international offices, and student organizations.
Expansion to Digital Services: Offering online translation services, including website localization and digital content translation.
Language Workshops and Courses: Providing language learning workshops and translation courses to students and community members.
Networking and Events: Participation in local events and networking opportunities to increase visibility and attract clients.
AI Advancements: Continuous improvement in AI technology can further enhance service efficiency and quality.
Client Trust and Loyalty: The rigorous three-tiered process can build client trust and lead to high client satisfaction and repeat business.

Threats

Competition: Presence of established translation agencies, freelance translators, and other AI-assisted services in the market.
Economic Factors: Economic downturns could reduce budgets for translation services among potential clients.
Quality Control: Maintaining consistent quality with a diverse team of translators and AI integration, especially for complex or nuanced translations.
Technological Risks: Potential failures or limitations of AI technology might affect service delivery and client satisfaction.
Regulatory Changes: Potential changes in regulations affecting international students’ ability to work or start businesses in Taiwan.
Data Privacy Concerns: Handling sensitive or personal information in translations might raise data privacy and security concerns.
Process Efficiency: The three-tiered process, while ensuring quality, might face challenges in terms of efficiency and speed, particularly for urgent projects.

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當前客戶

[英] 霧峰酒莊農會官方網站 (已上線)

[英] 輔大市集小吃攤 (已完成)

[英、日] 雄獅旅遊行程 (進行中)

[英] 桃園休閒農場 (接洽中)

2024.03

2024.04

2024.05

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團隊成員與分工

成員：楊福永、蘇艾佳
工作內容：

人員作業時程與案件分配
母語 (英語) 翻譯/校對者

母語校閱、案件追蹤

成員：林書羽、張晸嘉、蔡宇星、羅之辰
工作內容：

網站設計
實體與數位行銷

行銷策略

成員：王淨美、戴鈺方
工作內容：

聯繫窗口 (客戶服務)
AI 指令設計、測試、執行

AI 翻譯、顧客聯繫

英語組：Ian、Vincent
日語組：陳貞妤、鄭詠文、吳芸貞

初校譯者

成員：汪書安
工作內容：

財務規劃
預算、支出分析及管控

財務組

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翻譯成果展示

英文組

02

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客製化指令
圖片辨識功能
思維鏈概念

指令

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原文 (繁中)：	在花瓶岩潮，駐足厚石群礁，鬼斧神工海岸
未使用創意指令：	translate: 在花瓶岩潮，駐足厚石群礁，鬼斧神工海岸
翻譯結果：	Stand atop the sturdy stone skirts the vase rocks, where nature's masterful craftsmanship shapes the coastline.
使用創意指令：	Take on the persona of [A tour guide]. [translate][the following itinerary] [在花瓶岩潮，駐足厚石群礁，鬼斧神工海岸]. the writing style is [cheerful] targeted towards [English native speakers who don't understand Chinese].
翻譯結果：	At Little Liuqiu's famous Vase Rock, you will be amazed by the stunning formations of thick rock reefs and the awe-inspiring, naturally sculpted coastline.

針對案主及其受眾設計指令

指定模型成為與案主相關的角色（如：導遊）

在指令中加入目標受眾，

並分析受眾易懂的文字風格，加入指令

雄獅旅遊翻譯：客製化指令

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利用圖片辨識功能做中文特定詞彙翻譯

譯者翻譯技巧：GPT-4o 圖片識別

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You are the owner of a winery fluent in two mother tongues: Traditional Chinese (Taiwan) and American English. You have set up a website to promote your winery’s products to wine enthusiasts, foreign tourists, and potential customers looking to give local products as gifts. Please translate the following Chinese paragraph into English.

Rules:

- Use the corresponding English translations for Chinese proper nouns from the bilingual glossary.

- Split the translation into two steps, and print each result:

1. Direct translation based on the content without omitting any information.

2. Reinterpret the first direct translation, ensuring the content aligns better with the expression habits of native American English speakers while adhering to the original meaning.

- After each round of translation, compare the English version to the original to identify any distorted or omitted content, then supplement the next round of translation accordingly.

Note: Please ensure that the English translation accurately conveys the meaning to native English speakers. If the Chinese content is unclear when translated into English, avoid using a literal translation. Additionally, make sure to use natural English syntax structure.

請模型分析、比較前次結果後，完善翻譯成果

酒莊翻譯：思維鏈概念的應用

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校稿成果展示

Proofreading Result

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雄獅旅遊翻譯：AI 譯文專業校稿

Issues Encountered by Proofreaders

常見錯誤 Common Issues	中文原文	AI 翻譯結果	人工專業校稿
景點名稱錯誤 Incorrect location names	康孟波雙神殿	Kang Mengbo Temple	Kom Ombo Temple
語言使用不當 Incorrect use of language	百萬級壯麗景觀——立山連峰的“日落”。	Million-level magnificent view - "Sunset" of the Tateyama mountain range.	Million-dollar view - the "Sunset" over the Tateyama mountain range.
缺字、轉折詞 Missing words/Transition words	玩樂369經典約旦埃及雙古國│神秘金字塔、阿布辛貝神殿、尼羅河遊輪、死海、佩特拉13日(中段飛機)	Classic Jordan and Egypt Double Ancient Countries 369 Fun \| Mysterious Pyramids, Abu Simbel Temple, Nile River Cruise, Dead Sea, Petra 13 days (with a mid-section flight)	Classic Jordan and Egypt Double Ancient Countries 369 Fun \| Explore the Mysterious Pyramids, Abu Simbel Temple, Nile River Cruise, Dead Sea, and Petra in 13 days (with mid-section flight)

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Issues Encountered by Proofreader

英文母語者校稿常見錯誤（Issues encountered include）:

景點名稱錯誤 Incorrect location names

語言使用不當 Incorrect use of language

缺字、轉折詞 Missing words/Transition words

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成果三：校園活動海報翻譯

Professional Proofreading Example 1: Event Poster

原文

機器翻譯

專業人員校稿後修改部分

Proofreader’s Corrections including:

活動標題：SIKAKA
刪去「卡住嚕」翻譯（在英文中無含義）
原住民週：Fu Jen Catholic University aboriginal Culture Week
地點

輔園市集：Fu Jen Catholic University

Fu Yuan Market

真善美廣場：Fu Jen University Zhenshanmei Square

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成果四：市集小吃攤招牌翻譯

Professional Proofreading Example 2: Signboards of Food Stalls

原文

機器翻譯

專業人員校稿後修改部分：

Proofreader’s Corrections including:

店名：Fried Scallion Pancake
加盟專線 Call: 0981 - 382265
菜單：
肉鬆 Meat Floss
火腿 Ham

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翻譯成果展示

日文組

03

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語序差異

01

02

03

不同語種翻譯面臨的問題：日語

敬語

言外之意

04

口語與書面語

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04

行銷策略

Marketing Strategy

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Wrdtoo 官方網站

服務流程詳細介紹客戶可清楚了解計畫與團隊
「成果專區」供客戶閱覽過去的作品確認翻譯風格
提供完整資訊與聯繫方式
網站即可留下聯繫方式與委託

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Instagram 帳號宣傳

活用社群平台宣傳接觸年輕客群
更新限時動態利用「投票」、「回覆」功能

展現翻譯成果增加粉絲互動性及黏濁度

運用hashtag功能增加曝光

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Instagram 帳號宣傳

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wrdtoo 團隊宣傳影片

https://youtu.be/J__ptTOPTZk

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Wrdtoo V.S. 市場翻譯公司

成本較低價格亦相對親民平價
接案範圍廣泛從商品官網到學生外語營隊文宣等
人工結合AI工具

除了正確性也注重翻譯風格是否符合客戶形象

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未來行銷預期

舉辦實體宣傳講座與工作坊走出網路宣傳
運用社群平台舉辦抽獎活動
建立會員制增長客戶黏濁度並提供更多福利

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05

結論

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支出與收入

以下是截自2024/6/14號的預計收益與支出，將獲利分給內部人員與外部聘請之翻譯者

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遠程目標

擴展翻譯服務
整合品牌與行銷服務
開發顧客服務線上平台
建立品牌顧問服務
尋求國際夥伴關係
發展訂閱制
人才培養
提升市場佔有率與品牌識別度

Long-Term Goals for Wrdtoo

Expand Translation Services

Goal: Broaden the scope of translation services to include specialized fields such as legal, medical, technical, and literary translations.
Strategy: Train team members in specialized terminologies and establish partnerships with experts in these fields.

Integrate Branding and Marketing Services

Goal: Develop a full suite of branding and marketing services, including brand strategy, content creation, social media management, and market research.
Strategy: Hire or collaborate with branding and marketing professionals to offer comprehensive services that help businesses build and maintain their brand identities across multiple languages.

Develop a Robust Online Platform

Goal: Create a user-friendly online platform where clients can request services, track project progress, and communicate with the team.
Strategy: Invest in web development and user experience design to build a seamless platform that enhances customer satisfaction and operational efficiency.

Establish Thought Leadership

Goal: Position Wrdtoo as an industry leader in both translation and branding through thought leadership and educational content.
Strategy: Publish blogs, whitepapers, and case studies, and participate in industry conferences and webinars to share insights and best practices.

Create an In-House Branding Consultancy

Goal: Offer dedicated branding consultancy services, helping businesses develop and refine their brand identities for global markets.
Strategy: Develop a team of branding experts who can work closely with clients to understand their vision and create tailored branding strategies.

Foster International Partnerships

Goal: Form strategic alliances with international businesses, universities, and cultural organizations to expand Wrdtoo’s reach and influence.
Strategy: Actively seek out partnerships and collaborative projects that align with Wrdtoo’s mission and values.

Implement a Subscription-Based Model

Goal: Introduce subscription-based services for businesses that require ongoing translation and branding support.
Strategy: Create tiered subscription plans that offer different levels of service and support, catering to the varying needs of small businesses to large corporations.

Invest in Talent Development

Goal: Develop and retain top talent by offering training programs, career advancement opportunities, and a collaborative work environment.
Strategy: Create internal training programs and certification courses to ensure continuous professional development and high-quality service delivery.

Enhance Client Relationships

Goal: Build strong, long-term relationships with clients by providing exceptional service and personalized solutions.
Strategy: Implement a client relationship management system and regularly gather feedback to continuously improve services.

Expand Market Presence

Goal: Increase market share and brand recognition through strategic marketing campaigns and active community engagement.
Strategy: Utilize digital marketing, social media, and community events to raise awareness of Wrd Too's services and attract new clients.

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結語

有別於其他僅依賴 AI 翻譯或人工翻譯的競爭者，沃土計畫的優勢在於雙層校閱翻譯流程以及高質量翻譯服務。其他優勢還有：

量身訂製的客製化服務可提升客戶滿意度與黏著度
持續投資技術與專業發展以走在業界前沿、符合客戶期望
多元背景團隊具跨文化敏感度、專業級語言能力
持續提供卓越、高品質的服務以建立長期合作關係、提升顧客回流率

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Long Term Goals

Expand Translation Services
Integrate Branding and Marketing Services
Develop a Robust Online Platform
Create an In-House Branding Consultancy
Foster International Partnerships
Implement a Subscription-Based Model
Invest in Talent Development
Expand Market Presence

Long-Term Goals for Wrdtoo

Expand Translation Services

Goal: Broaden the scope of translation services to include specialized fields such as legal, medical, technical, and literary translations.
Strategy: Train team members in specialized terminologies and establish partnerships with experts in these fields.

Integrate Branding and Marketing Services

Goal: Develop a full suite of branding and marketing services, including brand strategy, content creation, social media management, and market research.
Strategy: Hire or collaborate with branding and marketing professionals to offer comprehensive services that help businesses build and maintain their brand identities across multiple languages.

Develop a Robust Online Platform

Goal: Create a user-friendly online platform where clients can request services, track project progress, and communicate with the team.
Strategy: Invest in web development and user experience design to build a seamless platform that enhances customer satisfaction and operational efficiency.

Establish Thought Leadership

Goal: Position Wrdtoo as an industry leader in both translation and branding through thought leadership and educational content.
Strategy: Publish blogs, whitepapers, and case studies, and participate in industry conferences and webinars to share insights and best practices.

Create an In-House Branding Consultancy

Goal: Offer dedicated branding consultancy services, helping businesses develop and refine their brand identities for global markets.
Strategy: Develop a team of branding experts who can work closely with clients to understand their vision and create tailored branding strategies.

Foster International Partnerships

Goal: Form strategic alliances with international businesses, universities, and cultural organizations to expand Wrdtoo’s reach and influence.
Strategy: Actively seek out partnerships and collaborative projects that align with Wrdtoo’s mission and values.

Implement a Subscription-Based Model

Goal: Introduce subscription-based services for businesses that require ongoing translation and branding support.
Strategy: Create tiered subscription plans that offer different levels of service and support, catering to the varying needs of small businesses to large corporations.

Invest in Talent Development

Goal: Develop and retain top talent by offering training programs, career advancement opportunities, and a collaborative work environment.
Strategy: Create internal training programs and certification courses to ensure continuous professional development and high-quality service delivery.

Enhance Client Relationships

Goal: Build strong, long-term relationships with clients by providing exceptional service and personalized solutions.
Strategy: Implement a client relationship management system and regularly gather feedback to continuously improve services.

Expand Market Presence

Goal: Increase market share and brand recognition through strategic marketing campaigns and active community engagement.
Strategy: Utilize digital marketing, social media, and community events to raise awareness of Wrd Too's services and attract new clients.

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To Conclude

Wrdtoo’s ability to provide tailored solutions to meet the specific needs of different clients enhances client satisfaction and loyalty.
Wrdtoo’s continuous investment in technology and professional development ensures that the company will stay ahead of industry trends and client expectations.
With a team composed of local and international students, Wrdtoo offers unparalleled cultural sensitivity and linguistic proficiency.
Focus on building long-term relationships through exceptional service and consistent quality helps in retaining clients and securing repeat business.

In addition to providing high quality translation services which incorporates our unique three tier authentication process which distinguishes Wrdtoo from competitors who may rely solely on AI or human translation:

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“Wrdtoo is a uniquely positioned translation and future branding service that combines cutting-edge AI technology with the linguistic and cultural expertise of local and international students. Our three-tiered authentication process ensures exceptional accuracy and quality, setting a new industry standard. Based at a prestigious university in Taiwan, we leverage academic resources and a vibrant local community for steady growth.

Expanding into comprehensive branding and marketing services, Wrdtoo offers clients a holistic solution for their communication needs. Our commitment to innovation, quality, and community engagement distinguishes us from competitors and establishes us as a trusted partner for global businesses.

Wrdtoo is more than a translation company; we are a bridge connecting cultures and languages with precision and creativity. Thank you for considering Wrdtoo as your trusted partner in translation and branding. Together, we can create a world where communication knows no bounds.”

~ 蘇艾佳 Wrdtoo 行政管理

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