Hugo Armenta, Emmanuel Rodriguez, Mwape Mulenga
DIGM4378
Senior Project
Presentation
Target Market
CELLSKAPE
- target college students,
- young professionals entering the workforce.
FoamPack's
-target small businesses who do online retail.
CELLSKAPE
FoamPack.
Brand Guidelines
Logo Design & Color
-The CELLSKape and FoamPack Brand Guide was created to embody the values and goals of the business.
- effective design guide that has all the components to create an effective brand.
- soft but inviting colors
-engaging design and harmonious color scheme.
Typography
Fonts
Body Text
Title Text
Stationary Set
& Mockups
-Effectively present a logo.
-Visualize a logo in context to see if it works as a design.
-Great tool for testing to see if the logo works properly.
- effective design and user experience.
-build a functional easy-to-navigate app for CELLSKAPE.
UI/UX
- promote productivity.
Our development in UI/UX would have been a critical part of making a function app or prototype.
-make clients product more effective.
INVEST ON PRODUCTIVITY
Video Production
- Describes the purpose and function of the product.
-30 seconds and to be used for a social media campaign.
https://youtu.be/Eubg5rcR7vg
Landing Page
-First impression
-Builds credibility and awareness
-Catered to target audience
-Responsive design
- E-commerce capable
We will leverage Social Media to reach a farther audience. Using our logo, We will use it to have people pay attention to our message whenever we post.
Social Media Post
This strategy will also help us gain a following also.
Costing
-Based on research
- Industry Standard
- Cost of labor
- Price of resources and assets.
- Quality of the work.
-Personal Decisions
$13,600
PRICE TOTAL:
Conclusion
-Effective and Engaging brand
-Clean and Timeless logo design
-Increase in audience engagement
-Effective and clear Marketing Strategies
-Engaging Content Development
-Efficient User Experience.
Hugo Armenta, Emmanuel Rodriguez, Mwape Mulenga
DIGM 4378
QUESTIONS?